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MARCH 15, 2016 [Business Blogging, Effective] 16 Enigmatic Business Blogging and Other Marketing Stats
This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? As noted below, just 29% of CMOs say they can quantitatively prove the long-term impact of marketing on the business. But apparently not. Meghan M.
| | BLUE FOCUS MARKETING
MARCH 13, 2012 [Business Blogging, Effective] Do the Math to Calculate the ROI of Business Blogs
Marketers are being held increasingly accountable for delivering positive, measurable results that align with their businesses’ goals and objectives. According to Nielsen’s “The Social Media Report,” social networks and blogs are the top online destinations for Internet users, accounting for 23% of the time Americans spend online. social media real estate I’d start with is a blog”.
MARCH 15, 2016 | WEBBIQUITY
[Business Blogging, Effective] 16 Enigmatic Business Blogging and Other Marketing Stats
OCTOBER 9, 2014 | HUBSPOT
[Business Blogging, Effective] How to Design Content Remarketing Campaigns That Actually Work
MAY 23, 2014 | HUBSPOT
[Business Blogging, Effective] Need Some B2B Blogging Inspiration? Check Out These 10 Companies
SEPTEMBER 16, 2012 | BLUE FOCUS MARKETING
[Business Blogging, Effective] 2012 #Nifty50 Top Men in Technology on Twitter
APRIL 3, 2012 | HUBSPOT
[Business Blogging, Effective] The Sales Game Has Changed: Here's How to Adapt
MARCH 13, 2012 | BLUE FOCUS MARKETING
[Business Blogging, Effective] Do the Math to Calculate the ROI of Business Blogs
| | HUBSPOT
MAY 23, 2014 [Business Blogging, Effective] Need Some B2B Blogging Inspiration? Check Out These 10 Companies
In content marketing, there may be no more desirable medium than the blog. Blogs are timely, informative, and interactive. In their B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends report, the Content Marketing Institute and MarketingProfs found that 76% of B2B marketers still make blogs a part of their content marketing strategy. When is a blog more than a blog?
| | HUBSPOT
OCTOBER 9, 2014 [Business Blogging, Effective] How to Design Content Remarketing Campaigns That Actually Work
You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. Recapturing audience attention to turn lookers into leads is an effective marketing tactic, and if you''re not doing it, you''re leaving money on the table. Creative & Effective Remarketing Bid Strategies. So, be bold!
| | DELICIOUS B2BMARKETING
DECEMBER 1, 2010 [Business Blogging, Effective] 12 Social Media Tools for B2B Pre-Event Marketing
Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective. Blog Create a blog for the conference and source content from speakers and attendees.
| | BLUE FOCUS MARKETING
SEPTEMBER 16, 2012 [Business Blogging, Effective] 2012 #Nifty50 Top Men in Technology on Twitter
week ago, Tom announced the 2012 #Nifty50 Women on his Webbiquity blog , and now I am pleased to announce the winning 2012 #Nifty50 Men. Each of these men has performed outstanding work promoting social business practices in the past few years, and all have emerged as powerful thought leaders as the tech world learns to adapt to the demands of the digital bazaar. in August 2006.
INDUSTRIAL MARKETING TODAY | FRIDAY, MAY 14, 2010 [Business Blogging, Effective] 7 Strategies for Using Content to Market Industrial Products
Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. This is particularly helpful if you are a components manufacturer and have a large inventory of parts. Help the design engineer select the exact part number by selecting critical parameters s/he needs. Thanks for sharing! MORE >>
HUBSPOT | TUESDAY, APRIL 3, 2012 [Business Blogging, Effective] The Sales Game Has Changed: Here's How to Adapt
His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. The recent economic crisis changed the way that businesses and consumers spend money. Salespeople are being invited into the buying process much later, are expected to present and propose, and then wind up chasing the business. There are remedies for this, but they aren’t simple to learn, and salespeople aren’t able to put them into practice without training and coaching help. How the Sales Game Has Changed. The result? The result? MORE >>
WEBMARKETCENTRAL | TUESDAY, OCTOBER 13, 2009 [Business Blogging, Effective] Best of 2009 (So Far): Blogging for Business, Part 1
How can you attract more traffic to your blog? Increase the effectiveness of guest-posting opportunities? Find free and legal images to add to your blog posts? Make money from your blog? Discover the answers to these questions and others here in the first set of the best posts about business blogging so far this year. 27 Blogging Secrets to Power Your Community by Community and Social Media Chris Brogan shares more than two dozen tips for attracting more blog traffic, divided into three categories: Starter Moves (e.g. The most promising? MORE >>
INDUSTRIAL MARKETING TODAY | SATURDAY, JUNE 19, 2010 [Business Blogging, Effective] Creating Relevant B2B Marketing Content: Walk the Talk
Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. The chart below from a research study done by Forrester illustrates this point very clearly. Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library. All Rights Reserved. MORE >>
B2B MARKETING ZONE POSTS | WEDNESDAY, DECEMBER 1, 2010 [Business Blogging, Effective] Top 60 B2B Marketing Posts and Hottest Topics November 2010
Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all. There must be some good business reason they do it, right? . Monitor your social media in less than 10 minutes a day - inblurbs , November 26, 2010 Social networking is very essential for today’s online business world. MORE >>
- [Business Blogging, Effective] Top 40 Posts and Hot Topics of Inbound Marketing and Social Media B2B MARKETING ZONE POSTS | WEDNESDAY, JULY 7, 2010