article thumbnail

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. The trick is to learn how to use all its power. He is the Founder & President of Tiecas, Inc. –

B2B 60
article thumbnail

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

The chart below from a research study done by Forrester illustrates this point very clearly. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. And they use different sources to get their information. He is the Founder & President of Tiecas, Inc. –

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. He is the Founder & President of Tiecas, Inc. – Do you have any strategies for this?

article thumbnail

199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Blogging Stats. Industries that blog tend to reach 55% more web traffic. About 57% of industries have gained a customer through their business blog. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. Forrester ). Cisco; Optinmonster).

Stats 267
article thumbnail

B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

Webbiquity

Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. It’s often (wrongly) assumed that B2C marketing is much bigger than B2B because 1) it’s much more visible to most people, and 2) there are a lot more consumers than businesses in the market buying stuff.

article thumbnail

Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

&# If you’re a business to business marketer, you ought to check it out. Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. Business Blogging – Do You Have What It Takes? We need one, too. Here are the top 5 reasons: 1.