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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Copyright © 2010 Tiecas, Inc. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. All Rights Reserved. of Tiecas, Inc.

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

The chart below from a research study done by Forrester illustrates this point very clearly. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

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Best of 2009 (So Far): Blogging for Business, Part 1

WebMarketCentral

Find free and legal images to add to your blog posts? Make money from your blog? Discover the answers to these questions and others here in the first set of the best posts about business blogging so far this year. share your posts using social media platforms, link to other blogs often).

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. Copyright © 2010 Tiecas, Inc. The biggest struggle for me is getting buy-in from the upper management on making a big expenditure on something like community or forum development. of Tiecas, Inc.

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9 Tips to Take Your Blog Content from Average to Awesome

Single Grain

Cross check visual content for copyrights. One of the prime objectives of a business blog is to get results: traffic, engagement and leads. Although newer content formats like video and podcasts have become popular, quality blogging has its space and audience. Some general sources for credible data include: Gartner.

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