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B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

Webbiquity

It’s often (wrongly) assumed that B2C marketing is much bigger than B2B because 1) it’s much more visible to most people, and 2) there are a lot more consumers than businesses in the market buying stuff. Actually, the B2B market is about twice as large, according to Forrester. One Key Similarity.