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9 Must-Have Basic Business Blog Features

B2B Marketing Traction

Blog archives so a visitor can see by date how long the blog has existed and the volume of posts. A way to subscibe to the blog (typically an RSS feed). A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. A tag cloud which displays themes that the blog posts cover. Commenting.

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Complete Guide: Why Blogging Increases Customer Engagement

Webbiquity

Apart from sharing information, Google also uses local blogs to engage with regional customers. Blogging can help you improve your search visibility. Google’s algorithm is designed to display relevant content to display on top of the search engine result page (SERP). Include blog posts in your email newsletters.

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The Ultimate Guide to Designing the Perfect Business Blog

Hubspot

A clear, lead-focused blog design will help turbo-charge the results of your inbound marketing content. So what does a great business blog look like? However great business blog designs share common traits of success. 10 Traits of Perfectly Designed Business Blogs. Look at your blog design.

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Checklist: How to Start a Business Blog

Hubspot

So give them the option to subscribe to your blog via email. You’ll be surprised that many people will still prefer this over RSS. RSS – This is a standard feature for blogs. You can take it one step further and make it even easier by just taken the RSS image icon and hyperlinking it to your RSS URL.

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17 Google Marketing Tools You Should Be Using

Hubspot

Its Search tool's purpose is to "close the loop" on their marketing efforts between search and display, so that both advertising channels are complementing each other. Once set up, you'll receive either email alerts or results via RSS whenever these phrases have been mentioned online. Google Alerts.

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12 of the Best WordPress Guides, Hacks and Plugins of 2010

Webbiquity

If you want to make it easy for readers to share your blog posts socially—but find social media sharing tools such as ShareThis overkill because of the overwhelming number of options they present—here are simple code snippets to create custom sharing buttons for the most popular social networking sites.

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13 Widgets, Plugins, and Add-Ons to Enhance Your Blog's Performance

Hubspot

Considering their utmost importance, you might also want to consider these other ways to generate more blog subscribers. 2) RSS Feed (Must-Have). If you can, choose social share buttons that display share counts so you can take advantage of the benefits of social proof. 3) Author Profiles. 6) Comments Section (Must-Have).

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