Webbiquity

JUNE 23, 2010

Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics. Here are six key differences between business blogs and websites. Blog: frequently updated content. Blog: informal / conversational tone.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Writing on the Web

JULY 12, 2011

Make sure you’re aware of your essential keywords before you start writing on your blog, as trying to slot them neatly into finished copy could prove to be a tricky task. Use a handy tool like Google AdWords to work out which keywords are going to be best for you. Blog this on Blogger. Add this to Google Bookmarks.

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

NOVEMBER 2, 2010

Why would I mess with that, I’ve got too much information packed into my brain and the thought of learning SEO secrets made my head swim. Besides, blogs are naturally search engine friendly…Then I thought, oh heck, I trust Brian Clark, let’s give it a whirl and I can always unsubscribe after a month.

Blogger 100

Blogger Tips Digg Traffic 100

Webbiquity

FEBRUARY 8, 2011

Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. So what’s next for B2B blogging? Post on Google Buzz.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Writing on the Web

APRIL 25, 2011

If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. You may be excited about what you do as a professional, but your clients will get bored or overwhelmed if you just throw information at them. Blog this on Blogger. Tweet This!

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

APRIL 11, 2011

That’s why there’s a tsunami of information online about content marketing. But the hard question comes when you sit down to a blank computer screen and outline what sorts of pieces of information, web pages and blog posts, need to be published for your business. Blog this on Blogger. Tweet This!

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

JUNE 23, 2010

Here’s Suzanne’s product page (affiliate link): Wordpress Sales Page information. Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Want to learn more about this great $37 product that makes landing pages easy to format and publish? Email this via Gmail.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Webbiquity

DECEMBER 28, 2010

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit. Post on Google Buzz.

SEO 100

SEO Enterprise Management Digg Press 100

Webbiquity

JUNE 21, 2010

Blogs are seen as key sources of information rather than just promotion. Blogs are also core to a successful social media marketing strategy. Here are five key benefits of blogging for businesses. That creates reader engagement, a deeper level of relationship than just passive information consumption.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Writing on the Web

MAY 11, 2011

but it’s also true they don’t blog enough because they don’t have a journalist’s mindset. A journalist is curious about people and events and can’t wait to share information with others. Here’s hoping your next blog post will be an “ace!’ ’ Blog this on Blogger.

Digg 100

Digg Buzz Blogger Press 100

Writing on the Web

APRIL 13, 2011

You need to become a trusted resource and go-to curator of tips and information that is helpful to people who are interested. Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. 3 Rules for Writing Content for Your Business Blog. Share this on Facebook.

Rules 100

Rules Content Digg Press 100

Writing on the Web

AUGUST 2, 2010

It has the option for making a “feeling&# decision for action, or it can send the information to the cerebral cortex for rational evaluation. Ah, yea, verily… and as Shakespeare would say, and there’s the rub … Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Webbiquity

MAY 4, 2010

Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc. Twitter is the fourth-highest source of traffic to Webbiquity, just behind Google. A SWOT analysis is one helpful tool to develop killer topics for blog posts. Write guest posts for popular blogs. Use Twitter.

RSS 100

RSS Digg Tagging Blogger 100

Writing on the Web

JANUARY 3, 2011

While there are many writers out there who can really deliver, content-wise, the truth is, most of these writers aren’t marketers, or lack the marketing skills to get their work noticed by the people who may actually find the information they provide useful. Maybe you just need to inform a wider audience that you are indeed out there.

Tips 100

Tips Peer-to-peer Digg Domain 100

Writing on the Web

JUNE 15, 2010

It is about sharing worthwhile information with others and learning from the worthwhile information they share. And if you want a FREE step-by-step report on how to set up an effective Twitter profile, get my report “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” here.

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100

Webbiquity

OCTOBER 25, 2010

The list excludes sites that were, ahem, inappropriate for most blogs, had non-operational submission forms, appeared inactive, required a fee, or had a Google Pagerank of zero. Create a plain text file, using Notepad or a similar tool, with the following information compiled: Blog name/title (e.g., Feedmap blog+rss.

RSS 100

RSS Promotion PR PageRank 100

Writing on the Web

JULY 15, 2010

Just as print publications are changing, so is the Internet and the way people read, perceive, and process information online. Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Add this link to Box.net. Subscribe to the comments for this post? Email this via Gmail.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? You have to find what works for you in your business, with your target audience. Blog this on Blogger. Add this to Google Bookmarks.

Content Marketing 100

Content Marketing Work Management Digg Content 100

LeadSquared

OCTOBER 24, 2013

Can Google’s Hummingbird detect natural patterns in search data and store them? Let me rephrase this question for our readers: “Does Google Hummingbird understand the intent of the person asking the question and then provide results?” To this question, I will say, YES, Google does reads minds. Question 1.

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging? Informative? Intellectual?

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Hubspot

OCTOBER 19, 2010

Helpful Links: Learn more about why every business should blog and learn a few Business Blogging Lessons From Google's Chief Blogger. Twitter, Facebook, LinkedIn, YouTube, Digg, Delicious, StumbleUpon…oh my! Check out our Social Media Marketing Hub to get all the information you need to get started.

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Hubspot

JANUARY 2, 2013

This is important to know because it helps businesses understand which keywords are driving the most traffic, leads, and customers so they can develop better-informed content and keyword strategies. We can still see all of that information. But now, that is all changing. What does that mean? 2) Referrals. 4) Email Marketing.

Traffic 28

Traffic Marketing Websites Work Management PPC 28

Online Marketing Institute

JUNE 30, 2009

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Webbiquity

JANUARY 8, 2010

And, through comments, it is a place to have a conversation with your customers and prospects, informally and openly. Compared to other marketing media, a blog is closest to a (well-written and informative) newsletter, but easier, faster, cheaper, and with the benefit of interaction. How often should you post to your blog?

Business Blogging 100

Business Blogging Adsense RSS Effectiveness 100

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. An overview of blogging success metrics [link] RoxanaT Very useful post Jay.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Webbiquity

JULY 12, 2010

What: what type of information will you use to attract a social media following? Post on Google Buzz. In b2c, contests, games, apps and coupons are popular content. These are the tools to start with, but by no means should a social media strategy be limited to these: depending again on talent, resources, corporate personality etc.,

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Convince & Convert

MARCH 23, 2010

Most blogs aren’t visually aggressive enough in the promotion of RSS, and very few do a good job at emphasizing the opportunity to subscribe via email (as 40% of C&C subscribers do). I'll have to check my Google numbers, all that good stuff. So much more can come to a blog when it is more than just giving information.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Webbiquity

JULY 26, 2010

B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). The End Of Google Search Is Near , Wednesday, July 7, 2010. Business Blogging.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

AUGUST 30, 2010

Okay, so you understand the benefits of business blogs , and you’re ready to make the commitment to developing and maintaining a blog for the long haul. The next question is: where should I put the blog? There are five common options: Free hosting on a blogging platform site. by SEO Inc Blog.

CMS Development 100

CMS Development Enterprise Management Marketing Websites Domain 100

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Convince & Convert

JUNE 15, 2010

Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere? I did like the fact that it delivered the information while and when I needed it in communicating via email. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum). Just a FYI if you have alot of addresses.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Information sharing and education. Google Website Optimizer. They want their information right now, thank you very much. 5 Corporate B2B Blogs That You Should Copy , October 18, 2010 The importance of blogs in your B2B marketing mix can’t be overlooked. Google (116). Collaboration. Conversion Doubler.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

As that has been one of the most popular posts on this site, and still generates regular traffic, we wanted to make sure the information was updated where readers are still going. Using Twitter to have conversations and provide useful information to your intended audience can be a valuable part of your online strategy. Daily Clicks.

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

MAY 14, 2013

The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers. more here in 30 of the best business blogging guides and resources of the past year. ” Among his top five tips?

Resources 100

Resources Tips Blogger Social Media 100