Hubspot

FEBRUARY 1, 2011

Likewise, never write, approve or publish a blog article unless you can point to the long-tail keyword bullseye you're aiming it at. Doing so will let you see what type of traffic that keyword will get you, and understand if developing more content along those lines for organic ranking will be worth it for you.

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Hubspot

JANUARY 18, 2012

Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. Set and enforce reasonable deadlines for blog submissions so both you and your employees stay accountable. I don't know how to prove my blog's ROI.".

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Hubspot

SEPTEMBER 10, 2012

Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. Once you believe that you have to blog, the next hurdle is actually blogging.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Convince & Convert

MARCH 4, 2010

Blogging for Content This is the scenario where you are writing a blog with considerable emphasis on search optimization, attempting to drive traffic to the blog via strategic content creation and keyword inclusion. jaybaer article: [link] [link] Jon Buscall This is great, Jay. Mark, you're spot on!

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Webbiquity

APRIL 14, 2014

Online sales currently account for about 35% of total revenue for B2B vendors, though that’s higher (41%) among US companies. 83% of B2B marketers invest in social media to increase brand exposure; 69% to increase web traffic; and 65% to gain market insights. Fast Company ). ” ( MarketingCharts ). MarketingCharts ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Moz

MAY 6, 2019

Consider what you know about your buyer personas and their interests while you're coming up with a topic for your blog post. Remember, you’re trying to attract strangers to your blog who have never heard of your company before — so they’re not going to find you through search engines if you’re just blogging about yourself.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Q: You work at a company that supplies electronics assembly equipment.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Marketing Insider Group

OCTOBER 3, 2023

So, what should you do if your traffic still sucks despite your search engine optimization efforts ? Though effective SEO is a long-term play, we’ve got the best SEO tips to immediately improve your page position. For example, what if you run a cleaning business? These lower-volume keywords are going to be easier to rank for.

Lead Scoring 275

Lead Scoring Lead Ranking SEO Tips 275

nDash

JULY 8, 2020

You could spend months investing in content marketing only to find that the traffic needle hasn’t budged leads aren’t pouring in the way you hoped. Every year new research is published that confirms a lack of documented content marketing strategies across B2B companies. There’s more to content development than just traffic, though.

Top of Funnel 52

Top of Funnel Effectiveness Marketing & Strategy High Quality Lead 52

The Lead Agency

MARCH 27, 2018

B2B marketing is a process in which a service or a product is introduced and promoted to another company. B2B businesses of all sizes contain departments that are impacted by digital transformation. Voice search queries are more likely to be longer than a typed search, making it important to target long-tail keywords.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Webbiquity

FEBRUARY 11, 2014

Okay, but did you know that “As searcher intent becomes more detailed or specific (long tail term), the click distribution across the first page organic listings begins to even out”? New SEO Best Practices with Schema Markup #SESCHI by TopRank Online Marketing Blog. Of course, everyone knows that.

Tactics 100

Tactics SEO Tips Keywords 100

Hubspot

MARCH 2, 2016

So how was that company able to connect with you so successfully? Tips: Interview experts within your company. Have a list of questions worked out beforehand and spend more time talking about them and their job/company vs. your product/service. Use the Alexa Toolbar to find yours and your competitors’ traffic rankings.

Campaigns 28

Campaigns Work Management Ad Building Marketing Management 28

Hubspot

OCTOBER 10, 2013

Business blogging efficiency. But that''s not enough to create a blog post from. Spread a meme that''s important to your company? Get a ton of traffic? For the sake of demonstrating how this works, let''s pretend our goal is to drive a lot of traffic. You want traffic and you want to get it by blogging.

Long Tail Marketing 28

Long Tail Marketing Lead Gen Traffic Lead Scoring 28

Hubspot

OCTOBER 7, 2011

Contrary to popular practice, testing in marketing expands beyond email marketing and can be applied to practically every other inbound marketing tactic -- social media, business blogging, landing pages, lead generation, and lead nurturing -- there's virtually nothing you can't test in your marketing.

Paid Search Agency 28

Paid Search Agency Ad Frequency Landing Pages Lead Nurturing 28

Hubspot

DECEMBER 29, 2014

Before you can dig in to the strategy of your blog, you need to clearly articulate its underlying purpose. Take a moment to ask yourself these questions: What is the greater purpose your company is trying to fulfill? Traffic, likes, plus ones, re-tweets, follows, backlinks, subscribers… What do all of these metrics mean?

Marketing & Strategy 28

Marketing & Strategy Keywords Buyer Personas Template 28

Hubspot

JANUARY 13, 2014

Ideally, you''ll make use of a closed-loop analytics solution so you''re able to see what happens to all that site traffic. Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. Traffic is great, but every business needs new customers to sustain itself.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

APRIL 27, 2015

When it comes to selecting a keyword, you have two options: short tail and long tail. To clarify, here are a few examples of both: Shoes (short tail) vs. Size 6 Black Pumps (long tail). Hotel (short tail) vs. Five Star Hotel in Boston (long tail). Wondering which one to go after?

Long Tail Marketing 28

Long Tail Marketing Marketing Automation Services Buyer Personas Custom Publishing 28

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Between large and small businesses? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. The primary measurement of social media success is increased website traffic.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Between large and small businesses? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. The primary measurement of social media success is increased website traffic.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hubspot

MARCH 10, 2016

4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). An adjective used to describe companies that sell directly to consumers. 6) Blogging.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Webbiquity

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)? ” Or that49% of B2B journalists write blogs, and 84% are on Twiter?

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100