Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. Define your business objectives and what you expect to accomplish.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. You can read his entire blog post here. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

APRIL 26, 2010

Instead of buying print ads in trade journals, they create their own blog and build an active community around it. Cold calling is replaced by useful content and tools that help people find them and contact them for more information. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

MAY 14, 2010

Parametric part number search – in addition to the standard word search tool on your website, build a parametric search application. Valve sizing programs – these are great and easy to use tools for any manufacturer of valves for chemical, hydrocarbon and industrial process, power, water and wastewater industries.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 6, 2010

I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features. The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., and professor of marketing at the University of Missouri.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JUNE 8, 2010

My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 29, 2010

That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. It is not just a matter of measuring better ROI metrics or using the tools of marketing automation du jour. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

AUGUST 24, 2009

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. Is Your Industrial Website Still Just a Business Card? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Anything you can do to help them find the right information quicker will score big with engineers.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JANUARY 26, 2010

Follow these essential rules of a website redesign and you’ll truly create a powerful sales and marketing tool. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Solution: Make more efficient use of tools like webinars and online meetings to bring together stakeholders who may be spread out all over the world. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. In today’s globalized world, geography and time zones are meaningless.

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

NOVEMBER 18, 2010

The truth is that if you are in the business of providing great value to your customers, or you are solving certain problems remarkably well, blogging will enable you to communicate this to your prospects in an effective, cheap and efficient way (if youre not providing great value then you shouldnt be in business at all).

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

The Lead Agency

MARCH 27, 2018

There are a number of business-to-business marketing opportunities out there that could act as excellent communication and promotional channels for your business. Why is business-to-business marketing so important for growing your business? Digital marketing for Business to business marketers.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Should You Use Foursquare for Your Business? CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

SmartBug Media

NOVEMBER 18, 2022

Different tools are used to build this content—including search engine optimization (SEO), business blogging, and more—and analyze the performance data to scope your marketing efforts. A/B tests take one item to test—like a landing page template or ad graphic—and measure which generates the most views or conversions.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Online Marketing Institute

JANUARY 4, 2011

This kind of strategy is a fantastic one for a business-to-business company. The Takeaway Don’t be afraid to feature other companies on your corporate blog, especially if you’re in the B2B segment. All the blogs featured above have clear-cut reasons for blogging, and the content they publish reflects that.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Online Marketing Institute

JANUARY 4, 2011

Two factors are at work here: Blog content that is frequently updated and loaded with your team’s most important keywords lead to greater visibility on search engines. Plus, social sharing tools now enable your readers to share that content with their extended networks, further extending your reach and visibility.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Hubspot

JULY 18, 2012

Sure, the concept of link bait is a little bit subjective, and marketers should consider link bait as any piece of content that generates significantly more links and traffic than the average piece of content they publish. I looked at all articles we've published to this blog during the span of 1 year -- from July 2011 through June 2012.

Lead Scoring 28

Lead Scoring Lead Ranking Advertising Agencies Hubspot 28

B2B Marketing Zone Posts

JULY 7, 2010

Is lead generation killing marketing? &# If you’re a business to business marketer, you ought to check it out. This information can empower businesses to better understand and leverage this simple yet powerful platform. Business Blogging – Do You Have What It Takes? We need one, too. Drip Too Fast.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Hubspot

JUNE 23, 2011

So blogs are really good at this because blogs typically are almost articles, and a lot of business blogs are how-to articles. So you either are going to have a place for them to sign up for an email, a place for them to fill out a lead gen form, to buy a product, to subscribe to your blog. Blogdash is a cool tool.

Work Management 28

Work Management Marketing Management Paid Search Agency Advertising Agencies 28

Magisto

OCTOBER 3, 2019

Analytics are either provided by social platforms or by more thorough tools like Google Analytics. B2B (Business-to-business) – An adjective to refer to a company that sells its services or products to another company. Blog – A website full of articles, commentaries, content, with a reliable content calendar.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Hubspot

MARCH 10, 2016

4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer). A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

It’s a useful and dangerous tool to seamlessly forward visitors and search engine spiders to a new URL for one of several reasons including if a website needed to change its domain or a time sensitive page like a contest. After all, the tools themselves are dead simple. The next question is: where should I put the blog?

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40