Martech
JANUARY 14, 2022
” It profiled some struggling enterprise software vendors sitting on large piles of cash because they IPO’d at pumped-up valuations just before the 2001 crash. Most of them did end up burning through the rest of their cash and getting sold off, though it took a while for some of them to depart the marketplace.
Martech
SEPTEMBER 14, 2023
Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.
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Webbiquity
NOVEMBER 16, 2021
Although there are a number of marketing dashboard tools out there, reporting marketing results is still a painful process. This is especially true for marketers in small to midsized companies and the agencies and freelancers who work with them. Sparrow is a data and reporting platform for marketers. The Product.
Vidyard
NOVEMBER 11, 2020
This is proven to be an extremely effective way to increase open rates and response rates and grab a coveted slice of your busy prospects’ attention. Or worse, they may mark your email as spam and send your deliverability rates plummeting. Marketers have long known that video email marketing far outperforms other formats.
Hubspot
JANUARY 25, 2019
If you're looking to validate a market, prove out a pricing model, or put together the right team, you'll need resources. Businesses with a small burn rate often don't require much funding to get started because they're cash efficient. Venture capitalists invest outside equity from professionally managed pools of money.
Moz
MARCH 29, 2020
Posted by MiriamEllis Local businesses know better than any other model what it means to fully participate in community life. As we explore this topic of what local businesses can do during the COVID-19 pandemic, I want to honor all that you have always done to take care of your community as a local business owner or marketer.
Webbiquity
DECEMBER 15, 2020
Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Separating the pop culture and political rants from the work-related conversations by creating a separate Twitter for business network is one possible solution—though to date there have no moves by Twitter in that direction.
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