ConvertKit

MAY 28, 2021

You go to your email inbox, and are instantly bombarded by marketing offers, spam, and chain emails from distant relatives. A solid email marketing strategy is one of the best ways to reach those oversaturated minds. Or you could give them a personalized discount code or access to your latest ebook , for example.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Anyword

JANUARY 4, 2022

Running an effective marketing campaign doesn’t have to be a complete guessing game. As marketers, we know a few tried and true strategies that help boost our performance. Opting for a longer CTA creates more opportunity for you, the marketer, to include more context for your user. Create A Sense of Urgency.

Examples 97

Examples Planning Best Practices Paid Search Agency 97

Optinmonster

APRIL 19, 2023

Whether you’re a small business or a large corporation, sales promotions can help you achieve your marketing goals. Sales Promotion Definition: Sales promotion is a short-term marketing strategy that aims to stimulate sales and increase consumer demand for a product or service. This can increase sales in the short term.

Promotion 69

Promotion Examples Urgency Marketing eCommerce 69

Optinmonster

FEBRUARY 12, 2024

Want to learn how to use urgency words to improve your website conversion rate? Using scarcity in your marketing not only helps you skyrocket your conversion rate. The simplest way to leverage the scarcity principle is to use urgency words in your marketing content. There are 2 factors at play.

Urgency Marketing 76

Urgency Marketing Conversion Lock-In Conversion Rate 76

Outgrow

FEBRUARY 12, 2023

15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. Create Personalized Product Recommendations The solution to eliminating your customer’s boredom is to make your product pages more interactive and personalized.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Litmus

JULY 12, 2021

Opposites give each other meaning and provide email marketers with opportunities to experiment and have fun. email marketing, you may be a little unsure about how to mix sales campaigns with relationship status. If we had to pick one phrase to sum up Singles’ Day marketing campaigns, it would be “treat yourself.” Day and night.

Email Marketing 108

Email Marketing Examples Marketing & Strategy Marketing Strategy 108

Optinmonster

OCTOBER 24, 2022

Are you looking for creative Black Friday marketing ideas to grow your business? In this article, we’ll share our favorite proven marketing ideas for Black Friday to help you make the most of this important marketing opportunity. 25 Black Friday Marketing Ideas to Try in 2022. Free Shipping Based on Order Value.

Paid Content 58

Paid Content Planning Marketing Budget Paid Search Agency 58

ConvertKit

OCTOBER 29, 2021

Today, I’m giving you a step-by-step Cyber Monday 2021 marketing plan to promote your products, reach a wider audience, and increase sales. I spoke with Fani Purdy , a Marketing and Business Development Strategist who has taken part in Black Friday and Cyber Monday. Your step-by-step Cyber Monday 2021 marketing strategy.

Creativity 98

Creativity Landing Pages Cross-Selling Template 98

seo.co

MAY 24, 2021

This is why increasing the average order value is so important. What is Average Order Value? Average order value, which is often abbreviated to AOV, is basically the average amount a customer spends per order on your website. Calculating average order value is pretty simple. Why Average Order Value Matters.

Order 105

Order eCommerce Lead Ranking Lead Scoring 105

Unbounce

NOVEMBER 4, 2021

Deception makes for poor marketing, ya know? This inspires a sense of urgency that moves people to snap up your offer—fast. Use your landing page copy to inspire a sense of urgency , prioritizing words and language that make your visitors feel like they’ll miss out on your offer if they don’t act fast. Just—don’t.

Landing Pages 145

Landing Pages Urgency Marketing Bundling Opt-out 145

Unbounce

JULY 30, 2019

In fact, most experienced ecomm marketers start prepping long before Thanksgiving and Black Friday roll around. But for many marketers, it’s almost too easy to get planning late and let the holiday pass you by without running your own specials. Free shipping on all orders over $100? There’s just too much at stake not to.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Salesforce Marketing Cloud

JULY 14, 2023

Use videos to show off cool product features A large majority ( 89% ) of marketers use embedded video as a way to keep customers engaged online. The ticking clock: Create a sense of urgency with “low stock” warnings for popular products. For instance, how much will shipping costs add to an order total? Free shipping.

Product 69

Product Marketing & Strategy eCommerce Buzz 69

Optinmonster

MARCH 11, 2024

Adding social proof to your marketing campaigns can help you establish trust among your potential customers and increase sales. 88% of consumers trust user reviews as much as personal recommendations. Social proof is a marketing technique that you can use to earn the trust of potential buyers.

Tools 68

Tools Work Management Marketing Management Best Practices 68

SmartBug Media

SEPTEMBER 27, 2023

Prepare your business for e-comm’s busiest day of the year with these Black Friday marketing ideas from SmartBug Media’s® e-commerce experts. 8 Strategic Black Friday Marketing Ideas for Your E-Commerce Business BFCM weekend comes only once a year, so you must make your Black Friday marketing strategies count.

SMS 59

SMS Planning Marketing & Strategy Bundling 59

LeadSquared

SEPTEMBER 17, 2021

The need for highly personalized messaging is on an all-time high; people are constantly searching for answers online, and they want these answers fast. How then, do you ensure, that you are responding to these customers with the right message at the right time; how do you build an effective marketing automation strategy ?

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Automation Automation 97

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Single Grain

FEBRUARY 3, 2020

They're willing to provide their personal and financial data to companies, but (reasonably) expect a higher quality experience in return. 1) Tailor Your Product/Service for Your Target Market. According to a recent study by Qualifio , 83% of marketers find it challenging to personalize their campaigns for customers.

Ideal Customer Profiles 131

Ideal Customer Profiles Cross-Selling Loyalty Eye-Tracking 131

Unbounce

NOVEMBER 14, 2019

Lucky, you can quickly and easily create targeted popup promotions that spur sales directly, or nurture relationships with prospects until they’re eager and ready to buy, increasing your sales and order values. Choose warm and inviting words that showcase your brand’s personality. We recommend a 5- to 10-second delay.

eCommerce 111

eCommerce Creativity Cross-Selling Urgency Marketing 111

Referral Rock

NOVEMBER 1, 2019

A variety of businesses use loyalty programs as part of their marketing strategy. Note: they are not listed in any particular order. In time past, we had rewarded these customers with airtime minutes and internet data bundles, however, we realized it was becoming overly predictable. Examples of Customer Loyalty Programs.

Enterprise Management 45

Enterprise Management Work Management Marketing Management Loyalty 45

Sprout Social

AUGUST 4, 2021

But the large user base is not the only reason marketers love email. Last year, the average ROI of email marketing was $36 for every $1 spent. In this guide, we’ll walk you through the basics of email marketing and give you some tips on optimizing your email campaigns for better conversions. What is email marketing?

Email Marketing 98

Email Marketing Campaigns Work Management Marketing Management 98

Unbounce

NOVEMBER 7, 2019

With landing pages, you can focus a visitor’s attention on a single product or offering and lead them on a personalized journey to purchase. It’s a great example of how ecommerce marketers can break the mold of “traditional” product landing pages to show customers the details they actually want to see. Image courtesy of Infinite Moon.

Landing Pages 145

Landing Pages eCommerce Examples Paid Content 145