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A Review of Retargeting Strategies to Test

NuSpark Consulting

Many digital and social media channels offer retargeting as a targeting strategy, allowing marketers to reach users who have previously interacted with their brand, website, or content. When considering retargeting campaigns, it’s essential to select channels that align with your target audience, marketing objectives, and budget.

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Long- and Short-Term Plays CMOs to Showcase Marketing Attribution

SmartBug Media

Using a multi-touch attribution model can help to confirm your findings by listing, prioritizing, and assigning value to each touchpoint in the customer journey. The best channel to reach them today may not be the ideal place to reach them next week. Diversify channels and use multi-touch attribution.

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And The Killer Content Award Winners Are…

B2B Marketing Exchange

They set the bar for creative storytelling through both old school and new school channels and stood out in this oversaturated world of content marketing. “The 2023 class of Killer Content Awards winners are proven examples that creativity can go a long way in B2B to authentically engage audiences.

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HubSpot’s December releases: A manager’s guide

Martech

If you target multi-location businesses or have other parent-child company profiles, you can now get a more accurate view of the parent company’s entire business in your reports, saved views and more using calculated properties for parent-child companies (in beta).

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Whatever happened to customer journey orchestration?

Martech

Interestingly, the customer data platform (CDP) market — which emerged simultaneously — grew to become a multi-billion dollar arena with dozens of plausible alternatives. Some of our clients find this bundled approach a useful introduction to a complex opportunity. Yet, the JOE market never really took off.

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HubSpot Product Update Roundup - July 2023

SmartBug Media

This new marketplace aims to provide users with a plethora of styling options and design components bundled into themes that can swiftly bring their websites to life.

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The Demand Generation Strategy Guide

Zoominfo

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Demand generation is programmatic.