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5 Loyalty Lessons From the GameStop Stock Surge

The Customer

The GameStop stock surge was an anomaly, but it is possible to harness the zeitgeist of that moment and apply it to a loyalty program investment. Here are five valuable lessons marketers should pocket from the GameStop trade event, from the architect or GameStop’s own loyalty program. Lesson 1: Envision a loyalty program as a business.

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A Review of Retargeting Strategies to Test

NuSpark Consulting

Sequential retargeting: Show a series of ads to users that tell a story or reveal more information over time, aiming to nurture leads and guide them through the customer journey. Bundle deals: Encourage users to buy more by offering discounts when purchasing multiple products or bundling related items together.

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Insurers: Beyond Transactions, What’s Your People Policy?

Salesforce Marketing Cloud

This often leads to key data and information getting duplicated or lost in the shuffle. At this stage, insurance companies should lead with thoughtfulness around the reasons for which the policy was purchased, going beyond transaction talk. They recognize that efficient claims fuel trust and loyalty more than marketing ever could.

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5 e-commerce pricing strategies to drive conversions in B2B

Sana Commerce

Can you build loyalty while tapping into the “FOMO” that is so effective in driving conversions in B2C? Is it possible to protect brand integrity and loyalty while remaining competitive on your pricing? Bundle pricing Bundle pricing is a common strategy used by B2B organizations.

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Unlocking Sales Potential: Mastering Upsell and Cross-Sell Strategies on Shopify

Huptech Web

Both techniques serve as powerful tools to boost sales, maximize profitability, and cultivate customer loyalty. By employing effective cross-selling strategies on Shopify, merchants can increase their sales, improve customer engagement, and foster long-term customer loyalty.

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How to find new customers and increase sales

Rev

Well, you’d have found a more predictable way to increase sales without wasting time and resources on unqualified leads. This misguided approach leads them to cast a wide net and waste valuable time and resources chasing after prospects who are not a good fit for their business. How do you avoid this?

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E-Commerce Content Marketing Strategies That Don't Involve Discounts

SmartBug Media

So, discounting can lead to higher sales. Start a loyalty points program. With every purchase, a customer gains more points that can go toward a future discounted or free item while driving customer loyalty. Bundling pairs products together for a slightly lower price. Plateau demand.