Content Standard

OCTOBER 22, 2015

Tips to Build Your Pitch. Building a case for content isn’t rocket science. Take Val Swisher’s advice, founder and CEO of Content Rules: “The only way to sell anything to management is through ROI. .” ” Most importantly, show examples.

Trust Marketing 40

Trust Marketing Buy VALS Content Marketing 40

Onalytica B2B

FEBRUARY 17, 2016

The Internet of Things (IoT) is the term used to describe the networking of physical objects, such as consumer electronic devices, vehicles, buildings, air conditioners, heating systems and other items. At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. Autodesk Fusion 360.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Litmus

JANUARY 24, 2020

Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster. Is it usually the subject line or is it more the person sending it or the brand? I feel like maybe subconsciously, like it feels a little more personal, but on the surface, I don’t know if it really affects me.

CAN-SPAM 66

CAN-SPAM Email Marketing VALS Privacy 66

Brandpoint

DECEMBER 3, 2020

I can’t say I personally had any clue that this last year would turn out like, well … you know. Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. Double down on personalization and ensure you’re sending emails that are timely, individualized and based on data points along your customer journey.

Planning 156

Planning Paid Search Agency VALS Allocation 156

Litmus

JANUARY 23, 2024

My personal favorite brands to subscribe to are Todoist , Thinx , and YNAB. Think of it like our team’s personal swipe file gone public. You can do this with a burner email address or a personal one so you can avoid detection. And I don’t limit myself to specific industries or senders—I will happily sign up to everything.

Examples 86

Examples VALS Newsletter Design 86

The ROI Guy

FEBRUARY 4, 2009

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Microsoft Virtualization with Hyper-V - better val. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Litmus

NOVEMBER 1, 2018

A great first impression is often the first crucial step to building a long-lasting relationship. In this webinar, onboarding email expert Val Geisler and the Litmus team review welcome emails from your peers and provide hands-on copywriting suggestions, design feedback, and strategic takeaways that you can apply to your own campaign.

VALS 56

VALS Webinar Metrics Peer-to-peer Advertising Benchmark 56

The ROI Guy

FEBRUARY 4, 2009

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Microsoft Virtualization with Hyper-V - better val. Alinean recognized by BtoB Magazine’s as one of To.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

FEBRUARY 4, 2009

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Microsoft Virtualization with Hyper-V - better val. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

Outgrow

FEBRUARY 5, 2024

Let’s say that Val is the guy who created Steam, so think of Fortnite, well, not Fortnite, but CS GO right counterstrike. So, you know, lots of first-person shooter people liked Rainbow Six, they liked CS Go. So I build video games and I gotta tell you, you never know what’s gonna catch on.

Advertising Agencies 52

Advertising Agencies Outgrow Video Marketing Mobile Marketing 52

Litmus

FEBRUARY 15, 2019

Now more than ever, subscribers are looking for personalized content right when they ask for it, so setting up and maintaining an onboarding email or welcome series is vital to subscriber retention and success. When it comes to new subscribers, first impressions speak volumes. But how do you create the perfect onboarding email?

Peer-to-peer 72

Peer-to-peer Tips VALS Ideal Customer Profiles 72

Content Marketing Institute

MARCH 29, 2018

When chatbot content is intelligent – that is, well-modeled and well-tagged – you can personalize its delivery. If you try to build Siri or Alexa, you’re going to fail,” he adds, quoting Salesforce product designer George Hu. Wanna build a bot? HANDPICKED RELATED CONTENT: How and Why (or Why Not) to Build a Chatbot.

Marketing AI 107

Marketing AI Conference Top of Funnel Enterprise Management 107

Convince & Convert

JULY 28, 2010

I personally can help people with every aspect of running a business operationally as well aside from accounting and law and I have referrals for both, as well as connections with experts in the areas I am not an expert in. I don't know (altho I guess) if this tactic necessarily gets Mike more business…but it builds goodwill.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Unbounce

JULY 30, 2019

Building up your audiences and ramping up your ads in the preceding 3-6 months is very important. Unless you’re prepared to cut bone-deep, building a campaign around a discount may not be enough to create genuine excitement. We’ve seen customers build very similar limited promos using popups on their websites.).

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Litmus

SEPTEMBER 25, 2023

It’s never just one person,” she said. ” — Radek Kaczynski Sender reputation takes time to build, and every time you send an email with broken links, ignore a subscriber’s communication preferences, or don’t deliver on the promise you made when first establishing the relationship with your audience, you jeopardize that respect.

Marketing AI 97

Marketing AI VALS Top of Funnel Work Management 97

Convince & Convert

AUGUST 3, 2010

Build a website. I have said on this very blog that I was dubious about putting too many eggs in Facebook’s basket , because you’re essentially building your marketing program on rented land. I particularly liked your sentiment on building one's marketing program on rented land, especially regarding content-copyright.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Build a website. I have said on this very blog that I was dubious about putting too many eggs in Facebook’s basket , because you’re essentially building your marketing program on rented land. I particularly liked your sentiment on building one's marketing program on rented land, especially regarding content-copyright.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 25, 2010

Free access to a WSJ article or a free iTunes song I can instantly download will have me (personally) seeing what the SDN offers first, THEN going back to my old stand-by(s). Personally, I think this is brilliant on Starbucks’ part and I’m sure other coffee chains will be quick to emulate the formula.

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144