SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Brandpoint

JUNE 18, 2020

As the business world continues to work its way through the effects of the coronavirus, savvy financial services providers are switching up their marketing strategies to reflect new priorities. Others may be adopted permanently as the business world adjusts to the “new normal” following the advent of COVID-19. The best rule of thumb?

Work Management 118

Work Management Marketing Management Service Planning 118

Vidyard

AUGUST 28, 2017

The major social media and messaging platforms from Facebook to WhatsApp have all launched business support options in anticipation of this shift. Why do consumers and busy professionals find social media and messaging support so attractive? If your brand wants to offer great support, it better become a little more social.

Service 61

Service Trends Paid Search Agency Gartner 61

Martech

MARCH 10, 2022

As many e-commerce businesses experienced firsthand, COVID-19 caused a boom in online shopping. As a result, many businesses are trying to reinvent themselves, adapt to new business models and technologies, adhere to new consumer expectations, and keep pace with their competitors. Here’s a guide on how to do that. Why use them?

Account Based Marketing 108

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 108

Metadata

SEPTEMBER 21, 2018

Research from Google shows that 72 percent of business buyers use video in their product consideration decisions, watching up to 30 minutes of video before making a purchase. In February, 2017, Facebook CEO Mark Zuckerberg said, “I see video as a megatrend.” Facebook is not the only game in town, though.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Valasys

APRIL 15, 2020

Read more on How to Build Customer Loyalty with Content Marketing. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads. How to build effective lead nurturing campaigns to start with? Aligning Your Marketing and Sales Strategies.

Lead Nurturing 59

Lead Nurturing Lead Ranking Lead Scoring Sales Qualified Leads 59

Sprout Social

JANUARY 9, 2017

Banking on an exact time can be a waste of time as every business’s audience varies. Let’s take a look at each major network and see what we found on the best times to post on social media: Jump to Facebook. Best Time to Post on Facebook. billion monthly active users , Facebook is king of social media. Use Videos.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Metadata

SEPTEMBER 21, 2018

Research from Google shows that 72 percent of business buyers use video in their product consideration decisions, watching up to 30 minutes of video before making a purchase. In February, 2017, Facebook CEO Mark Zuckerberg said, “I see video as a megatrend.” Facebook is not the only game in town, though.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

KoMarketing Associates

NOVEMBER 10, 2021

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. Building a B2B social media strategy is the first step to creating a successful social media marketing plan. Finding the right platform for your business is crucial to an effective social strategy. More than 3.6 Even better?

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Content Standard

FEBRUARY 6, 2016

To answer this question, I did what every self-respecting, college-educated and somewhat technology-savvy person does—I asked someone younger for help. That’s a lot of users in a sought-after age group, but it’s still relatively small—Facebook claims over a billion daily active users. Enter 18-year-old Thomas.

Paid Search Agency 40

Paid Search Agency User-Generated Content Facebook Broadcasting 40

Hubspot

JULY 28, 2016

And while customers increasingly demand immediate attention, businesses have been relatively slow to adopt a live chat strategy - particularly in the SMB space, where deals are still built on relationships. We’ve gathered 9 inspiring examples showcasing some creative ways that businesses are leveraging live chat in their environments.

Creativity 28

Creativity Paid Search Agency Marketing Websites Companies 28

Marketing Insider Group

JANUARY 6, 2020

And if you’re looking for great keynote speakers for your next business conference or marketing event, feel free to contact me about my availability. As well as the chance to meet new people and share ideas, you’ll take away practical advice that you can take back to use in your business right away. Digital Summits. Digitalsummit.com.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

The ROI Guy

JANUARY 20, 2011

Thursday, January 20, 2011 New TCO Calculator: EMC SMB Virtual Solutions Advisor EMC wanted a quick way for small / medium business IT executives and buyers to quantify how virtualized data center solutions could help drive capital cost savings, operations and application management savings and improved resiliency.

SMB 40

SMB ROI Marketing Budget Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Sessions start October 5. That would be two strategies, not one.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). Online visibility, lead generation and brand-building are all important. Ideally, do both.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Oktopost

APRIL 4, 2023

Most of us can remember a time before – and, for that matter, how it used to look before businesses and individuals started to catch onto its potential for marketing. And, somewhere along the way, social media came to represent an incredibly lucrative opportunity for businesses that could capture attention. Why be charismatic?

Social Media 118

Social Media Enterprise Management Work Management Marketing Management 118

Convince & Convert

JULY 12, 2012

resource to go to, to help you figure out how to make a strategy, how evaluate vendors, how to build a team. What are the business benefits of that type of… Because having. stat by Forrester said that we spend around 33% of our work week. build gamification into the enterprise, to have some sort of. and searching.

Enterprise Management 114

Enterprise Management Work Management Ad Building Business 114

The ROI Guy

JANUARY 17, 2011

Now, over 90% of B2B buyers require quantifiable proof of bottom-line impact from any significant purchase, and over 81% expect vendors to create and deliver the financial business case for most proposed purchases (IDC). Your Sales & Marketing Ready to Do Business with F. CFOs Take More Control: Frugalnomics in Full Effec.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Industrial Marketing Today

MAY 14, 2010

Parametric part number search – in addition to the standard word search tool on your website, build a parametric search application. Online color selector – build an interactive tool for your website for visitors to mix and match different colors and components in real-time. He is the Founder & President of Tiecas, Inc. –

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3 How fundamental is the shift from product / solution selling to value selling / marketing?

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

PureB2B

AUGUST 20, 2017

Social selling is when salespeople use their social networks (often via social media platforms like Facebook and LinkedIn) to find and engage potential customers. There are many reasons why businesses should care about social selling, and they all point to the big picture: social selling works. Make Your Brand a Valuable Resource.

Business 62

Business Ideal Customer Profiles Social Networks B2B Sales 62

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. TBI Uses Video to Educate and Train 6.2.2 Ceridian Becomes a Video-Enabled Business 7. Embrace Analytics 6.2

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Convince & Convert

FEBRUARY 7, 2017

Want to convert browsers into shoppers and grow sales for your business? If yes, then Instagram is an effective tool for taking your eCommerce business to the next level. But how does Instagram work for your ecommerce business? . Today, brands are no longer relying on Facebook alone to promote their products and services.

eCommerce 149

eCommerce Emarketing Mobile Advertising Paid Search Agency 149

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Don’t just let your clients post to their Facebook page willy nilly, or write random blog posts whenever they feel that WordPress urge. Between bit.ly

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Marketing Insider Group

JANUARY 2, 2013

Today you probably visit a few car review sites, like Edmunds.com or MSN Autos, check safety and reliability ratings, look at resale value in KBB.com, and then ask a few friends on Facebook. sources through the purchase funnel according to Peter Burris from Forrester. 10 Steps to a Building a Successful Content Marketing Strategy.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

Salesforce Marketing Cloud

JULY 21, 2021

This digital workplace helps businesses, government agencies, educational institutes, and non-profit organizations large and small deliver exceptional experiences for those they serve. This ultimately leads to more connected, personalized experiences for your customers, building stronger relationships.

Enterprise Management 98

Enterprise Management Work Management Marketing AI Marketing Management 98

Brandpoint

MARCH 26, 2021

While I’ll be drawing from my years of experience learning from some of the best public relations practitioners in the business, many of these tactics and ideas come directly from the PR and corporate communications side of our profession. Daily newspapers love these types of business stories with deep information and distinctive angles.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

SnapApp

DECEMBER 4, 2017

The takeaway: Long-form content tends to be more educational and in-depth, thus increasing the amount of value delivered to the reader. In turn, this builds trust with the audience. . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. TBI Uses Video to Educate and Train 6.2.2 Ceridian Becomes a Video-Enabled Business 7. Embrace Analytics 6.2

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Golden Spiral

MARCH 7, 2019

Less than two years ago, Harvard Business Review reported “the number of people involved in B2B solutions purchases has climbed from an average of 5.4 This decider needs a solution to a problem, so make sure you understand what that problem is and how your business can solve it. Are you building your strategy with them in mind?

B2B 89

B2B Cross-Selling Lead Ranking Lead Scoring 89

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. The mobile game app is the perfect example of an idea that is just as educational as it is entertaining. Combine your strengths: Build worthwhile brand partnerships. Guest post by Cheryl Joy.

B2B Marketing 257

B2B Marketing Marketing & Strategy Marketing Strategy B2B 257

Moz

DECEMBER 16, 2019

Our local search marketing industry has devoted abundant time to advising major local business categories over the past couple of decades, but crafting is one substantial retail niche we may have overlooked. But with a little more attention and intention, these six tips can craft even greater success for your business: 1.

Search Marketing 62

Search Marketing Enterprise Management Work Management Marketing Management 62

Convince & Convert

FEBRUARY 23, 2012

Partnership with American Express, apparently 10,000 small businesses who are American Express cardholders are going to be invited to participate in this expanded beta in the next few weeks, to really turn over the keys to the Twitter ad system. It’s going to be interesting to see how they continue to change their business model.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

SnapApp

APRIL 25, 2018

For an entire week in March, we dedicated 100% of our content to helping businesses learn about how they can optimize the buyer's journey with conversational marketing best practices. We have to educate—and depending on your company's pricing strategy—often get potential customers all the way into a free trial or using the freemium product.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Webbiquity

JANUARY 9, 2012

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. What’s the best way to build a quality, relevant Twitter following? The Right Way to Build Brand(s) via Twitter by iMedia Connection. More than 80% of U.S. 25 Suggestions For How To Use Twitter by Dave Fleet.

Twitter 100

Twitter Tactics Tools Tips 100

SnapApp

APRIL 25, 2018

For an entire week in March, we dedicated 100% of our content to helping businesses learn about how they can optimize the buyer’s journey with conversational marketing best practices. Data is at the tip of everyone’s tongue these days—GDPR compliance, Facebook being Facebook, etc. Margaret Kelsey.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91