Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Unbounce

MARCH 10, 2022

Lucky for you, there’s a whole bunch of handy tools and software for PPC agencies that can help you get a leg up on the competition. Tools for Improving Your PPC Workflow. Spyfu is a competitor monitoring tool to help you discover keywords and terms that your competitors are bidding on. Even better? Even better?

Paid Search Agency 131

Paid Search Agency PPC Budget Programs Work Management 131

Choozle

DECEMBER 1, 2021

Strategies and budgets have continued to shift after a year of exploring new trends in consumer behavior and the technology available. Savvy marketers can benefit from building a budget with optimism and experimentation in mind while simultaneously staying vigilant to their goals and best practices. Maximize your budget for RoAS.

Budget Programs 82

Budget Programs Marketing Budget Creation Planning Campaigns 82

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

Paid Content 140

Paid Content Advertising Agencies Paid Search Agency SMB 140

Choozle

DECEMBER 1, 2021

Strategies and budgets have continued to shift after a year of exploring new trends in consumer behavior and the technology available. Savvy marketers can benefit from building a budget with optimism and experimentation in mind while simultaneously staying vigilant to their goals and best practices. Maximize your budget for RoAS.

Budget Programs 52

Budget Programs Marketing Budget Creation Planning Campaigns 52

Zoominfo

MARCH 1, 2021

The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Business management platforms Data visualizers Business intelligence software. Budget and Resource Use. Whichever solution you use, it should help share insights into performance success in a digestible way.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Zoominfo

JUNE 28, 2023

Here are some common pain points that you can help customers overcome: Budget: Where are your customers wasting money? How can their budget be optimized with your solution? You can find these in areas like: Budget: Where are your customers wasting money? How can their budget be optimized with your solution?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

QuanticMind

FEBRUARY 6, 2020

Most advertisers consider paid search management software the solution to all their problems. With so many in the ecosystem, though, just how do you find the right tool with all the right features to help meet your business goals. What to Look for in Paid Search Management Software. You’d then have to invest in a brand new tool.

Paid Search Agency 52

Paid Search Agency Work Management Marketing Management Marketing Automation Services 52

Martech

FEBRUARY 8, 2024

This was followed by “difficulty in aligning AI with marketing goals” (44%), “inadequate training or education” (43%), and “budget constraints” (36%). China Trading Desk’s China Marketing Maestro is an AI tool for understanding Chinese consumers.

Marketing AI 93

Marketing AI Allocation Zoominfo ROAS 93

Martech

DECEMBER 27, 2023

A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives. However, the C-Suite, not fully understanding the tool’s potential, views this as just another marketing expense rather than a strategic investment.

Allocation 125

Allocation Barriers Lead Scoring Lead Ranking 125

Bionic

NOVEMBER 1, 2021

Traditional media software cannot handle these media KPIs. Fortunately, new software has been developed to solve this problem. You need the right media investment management software to streamline the process of measuring the most important media KPIs. Track ROI and ROAS with Bionic. Oftentimes, ROAS is based on sales.

ROAS 85

ROAS Media Advertising Agencies Paid Search Agency 85

Envy

APRIL 5, 2022

Add to this the use of fingerprinting, a type of online tracking that’s arguably more invasive than cookie-based tracking, as it creates a unique profile of users based on their devices, software, add-ons, and even preferences - and it is a whole other ballgame. What else should you know about boosting ROAS?

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

LeadsRX

NOVEMBER 30, 2021

In early November, LeadsRx announced its LeadsRx Attribution™ product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming.

Multi-Touch Attribution 82

Multi-Touch Attribution Advertisements Advertising ROAS 82

Go Beyond SEO

MARCH 12, 2024

Thankfully, there is a powerful tool that can help you achieve these goals – PPC for manufacturers AKA Pay-Per-Click. PPC for Manufacturers Key Takeaways: PPC advertising is a powerful tool for manufacturers to boost sales and ROI. What budget should manufacturers allocate for their PPC campaigns? Let’s dive in!

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

QuanticMind

MARCH 20, 2019

The chore of managing campaigns manually or through inefficient legacy tools is further exhausting from a time investment standpoint, sapping working hours that could be spent focusing on growth opportunities and strategies. What they wanted was really quite straightforward: To make sure they were making the best possible use of their budget.

ROAS 40

ROAS Optimization Advertising Agencies SEM 40

SocialPilot

FEBRUARY 26, 2024

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. But there’s more to AI marketing than just the strategies and the tools. Wouldn’t it be great?

Marketing AI 70

Marketing AI Work Management Marketing Budget Marketing Management 70

Unbounce

DECEMBER 4, 2021

Automated ad bidding is one of the most powerful tools available to digital marketers today, and thanks to machine learning, you can now harness its full potential. In a nutshell, automated ad bidding lets the computer bid on digital ad space in real-time so that you get the best possible exposure for your budget. Target ROAS.

Cost per Acquisition 94

Cost per Acquisition ROAS Automation Campaigns 94

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. This involves setting your budget, bidding strategy, and targeting preferences in Google Ads.

Paid Search Agency 85

Paid Search Agency Ads Google Marketing Analytics Tools 85

Zoominfo

SEPTEMBER 23, 2020

Integrative, Effective Digital Tools: When it comes to your GTM strategy, and any kind of product launch, you need integrative automation tools to help execute and measure results across the channels that matter most. . Take Atlatl Software, a ZoomInfo customer that was trying to capture customers in an unestablished market.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Matchcraft

MARCH 7, 2023

Return on Ad Spend (ROAS): The return on investment for your ad campaign, calculated as the revenue generated by your ads divided by the total ad spend. Improper Budgeting Proper budgeting is crucial for ensuring your ads have the resources they need to reach your target audience and achieve your advertising goals.

Youtube 98

Youtube Paid Search Agency Advertising Agencies Ads 98

KoMarketing Associates

JULY 2, 2019

This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals. Now we’ll dig into how to surface the numbers you need to accurately prove ROAS by connecting ad data to down-funnel metrics.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Bionic

AUGUST 11, 2021

With advertising budgets shifting to programmatic advertising, it’s critical for your media planning tool to efficiently handle the complexities of programmatic advertising: setting budgets , estimating impressions , estimating KPIs , and monitoring performance. And these tools just got better with the latest software upgrade.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

Martech

AUGUST 25, 2022

Optmyzr has some great tools to help advertisers make sense of experiments in Google. For example, maintain different campaigns based on profit margins so you can set different target ROAS values to maximize overall company profits. Campaign budgets. You can still allocate budgets to campaigns.

Campaigns 106

Campaigns Paid Search Agency PPC ROAS 106

Choozle

APRIL 18, 2023

Digital advertising has become an essential tool for businesses looking to engage audiences and drive outcomes. Identify a Budget How much are you willing to allocate to your digital advertising campaign? Forward-thinking digital marketers choose channels that provide the best value for their budget. billion by 2026.

Advertising Agencies 85

Advertising Agencies Advertisements Advertising Campaigns 85

LeadsRX

JANUARY 7, 2022

We believe the New Year brings promise and opportunity for those willing to use analytics tools at their disposal. Whether they use a full analytics suite of products like we offer or take advantage of attribution add-on tools such as those in WordPress or Shopify, for instance, SMBs will be getting into the analytics game.

Marketing Attribution 76

Marketing Attribution Multi-Touch Attribution Trends Advertising Agencies 76

Valasys

APRIL 25, 2024

Advertisers submit bids based on their targeting criteria and budget, and the highest bidder wins the opportunity to display their ad. Transparency and Reporting: Programmatic advertising provides transparency into campaign performance through comprehensive reporting and analytics tools.

Advertisements 40

Advertisements Advertising Marketing AI Mobile Advertising 40

Stevens & Tate

MARCH 2, 2020

Being informed about current and recent marketing trends, is an excellent tool for advertisers to have. Google Ads enable bids simulator for target ROAS, budget simulator for Maximize clicks, conversions. Google is extending the availability of bid and budget simulators to more smart bidding strategies.

Trends 59

Trends Planning Paid Search Agency ROAS 59

Lake One

NOVEMBER 12, 2020

Google Ads is a great tool to have in your marketing toolbox if you’re looking for profitability in your business. The tools, techniques, and strategies available allow businesses to grow exponentially in a very short period of time. Understand ROI and ROAS. ROAS = Total Revenue / Cost of Ads.

Cost Per Click 52

Cost Per Click Paid Search Agency ROAS Google 52

Liveintent

OCTOBER 19, 2021

Let’s take a look at a few elements you’ll want to examine about your acquisition channels to ensure you’re making the most of your time and budget. The advertiser can ensure their budget is allocated to only reaching new, potential customers. Performance and Scale. Here’s how one client used Customer Audiences.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Hubspot

OCTOBER 26, 2020

There are a lot of high purchase intent keywords where the ROAS (return on ad spend) in pay per click ads does not make business sense. This is important when setting bids and working within the constraints of a set budget, and can also help me decide which keywords and match types to bid on.". Return on ad spend (ROAS).

Cost per Acquisition 98

Cost per Acquisition Cost Per Click Paid Search Agency Search Marketing 98

Choozle

NOVEMBER 19, 2021

Detailed Reports is a time-saving tool that gives you access to real-time performance data. Or, if your campaign ad spend is greater than your budget you can set an alert that will let you know so you can make the necessary adjustments to meet your campaign’s goals. Increase speed to market with updated campaign optimization tools.

Marketing Report 60

Marketing Report Paid Search Agency Work Management ROAS 60

Contently

MARCH 23, 2023

Why Engagement Tells a Better Story Than Revenue Personalized and relevant content can be a powerful tool for brands to improve engagement with their target audience. They include metrics such as return on ad spend (ROAS), customer lifetime value (CLV), and conversion rates.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Zoominfo

SEPTEMBER 23, 2020

Integrative, Effective Digital Tools: When it comes to your GTM strategy, and any kind of product launch, you need integrative automation tools to help execute and measure results across the channels that matter most. Continue Reading] Automation: The Secret to Next-Level GTM Strategy What’s Broke? Seriously, upwards of 40%!

Marketing Analytics Tools 100

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 100

InsightSquared

SEPTEMBER 20, 2018

To start to kaizen your GTM, you can leverage sales and marketing analytics tools like InsightSquared to understand your data and refine your approach. This GTM optimization should be holistic covering your strategy, budget allocation, channels, positioning, and people process. Insight Identification: Three Ways to Kaizen Your GTM.

Marketing Analytics Tools 184

Marketing Analytics Tools Top of Funnel Marketing Attribution Lead Ranking 184

Lake One

NOVEMBER 12, 2020

Google Ads is a great tool to have in your marketing toolbox if you’re looking for profitability in your business. The tools, techniques, and strategies available allow businesses to grow exponentially in a very short period of time. Understand ROI and ROAS. ROAS = Total Revenue / Cost of Ads.

Cost Per Click 52

Cost Per Click Paid Search Agency ROAS Google 52

Liveintent

NOVEMBER 9, 2022

That means advertisers will be shifting their budgets to performance-driven channels where they can do just that. Along with driving revenue, brands must also have the tools to target logged-in, addressable audiences. return on ad spend (ROAS). LiveIntent has the email advertising tools and identity solutions to help.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising ROAS 62

Oktopost

SEPTEMBER 4, 2020

There’s an easy answer—wherever you get the best return on your investment or in advertising terms – the best ROAS (Return on Ad Spend). The ad tools Facebook offers out-of-the-box to its advertisers far surpasses those provided by Linkedin. Know your target audience for B2B marketing. A large target audience. Retargeting.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150