The Marketing Blender

OCTOBER 14, 2022

Our Services. . You know that social media is a powerful tool for promoting your business, but you might not know which platforms are the most effective at driving sales. A study by Forrester found that Instagram users are 70% more likely to make a purchase based on something they saw on the platform than non-users. .

Social Media 98

Social Media Marketing Budget Media Budget Programs 98

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. The vendors respond.

Account Based Marketing 116

Account Based Marketing Enterprise Management Work Management Marketing Management 116

Martech

JULY 30, 2021

Although inbound marketing remains critical to B2B lead generation, many marketers are increasing their use of account-based marketing (ABM) to take back some control of the process and speed up the buying cycle. This shift from a reactive to proactive marketing approach is working well for many B2B companies.

Account Based Marketing 115

Account Based Marketing Work Management Marketing Management Planning 115

Top Rank Marketing

SEPTEMBER 4, 2023

Complacency has never been an option in B2B marketing. Getting ahead in B2B marketing has always been about innovating faster at scale than everyone else. 2023 has created something of a perfect storm for B2B marketing. But in 2023, that kind of innovation isn’t just necessary for standing apart. Innovation as a necessity.

Enterprise Management 86

Enterprise Management Work Management Marketing Management B2B Marketing 86

KoMarketing Associates

NOVEMBER 18, 2014

With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Tiecas

MAY 7, 2024

What the heck am I talking about, and why am I suggesting the pillar of B2B industrial marketing success is somehow broken? Tiecas: The Best of Both Worlds The Pareto Principle is a fascinating observation that states roughly 80% of consequences come from 20% of causes. How does all this relate to industrial marketing?

Demand Generation Agencies 52

Demand Generation Agencies Lead Ranking Resources Advertising Agencies 52

Hubspot

MAY 12, 2020

As marketers, we've become experts in our target audiences. This might be why only 28% of salespeople say marketing is their best source of leads. The answer to this question could be account-based marketing (or ABM). 36 Account-Based Marketing Stats to Know in 2020. 67% of brands leverage account-based marketing.

Account Based Marketing 98

Account Based Marketing Stats Ideal Customer Profiles Marketing Budget 98

Sprout Social

JANUARY 23, 2023

And as marketing leaders, it’s our job to decide where that beginning will take us—and how we’re going to get there. As leaders, we have the opportunity to shape our 2023 , even as budgets shrink and hiring stalls. As I’m choosing the right base layers for my 2023 marketing wardrobe, I’m keeping a few things in mind.

Planning 121

Planning Ad Building Marketing Budget Budget Programs 121

Madison Logic

JANUARY 5, 2023

2023 will pose challenges to B2B marketers as they navigate global economic uncertainty and a push to maximize their marketing spend and ROI on account-based marketing (ABM) campaigns. Customer marketing will be critical in 2023. “It 2023 will be a year of enhancing the customer experience .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

Optinmonster

AUGUST 19, 2023

Are you in search of affiliate marketing statistics to boost your earnings? Learning about the latest affiliate marketing statistics will help you optimize your strategies and stay ahead of the curve. The future also looks bright for affiliate marketing. market share. Let’s get started. Following that: C.J.

Statistics 56

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 56

Onalytica B2B

JANUARY 6, 2016

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. The reason for this is that influencer marketing campaigns generate impressive results.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Martech

AUGUST 3, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and RPA isn’t a magic wand. Software robots, it was thought, could take over digital processes and execute them tirelessly and at speed. Editorial Director. Read more here.

Enterprise Management 109

Enterprise Management Work Management Account Based Marketing Marketing Management 109

Vidyard

APRIL 12, 2016

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. Many companies have marketing mixes that are fairly set in stone. In-person events such as conferences have existed pretty much ever since the term marketing was invented. ” – Forrester Research.

Forrester 50

Forrester Planning Budget Programs Work Management 50

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. So you can reach and engage in-market buyers.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

ClickZ

JULY 23, 2020

From budget cuts to lay-offs, marketers are being pushed to take a long, hard look at their marketing stacks and increase performance. But, reassessing your stack’s value isn’t just about cost per lead, it’s about finding what solutions provide a stellar customer journey. 30-second summary: . The good news?

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111

Valasys

DECEMBER 5, 2019

With the proliferation of technology & the Internet of Things (IoT), the B2B marketing world has transformed & evolved. Marching to an ecosystem that is ever-transcendent & dynamic, the B2B marketers need to learn about the amazing B2B marketing trends for 2020. The Key B2B Digital Marketing Trends for 2020.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets? Are you launching a new product?

Allocation 91

Allocation Peer-to-peer Marketing Budget Work Management 91

LiveRamp

APRIL 19, 2019

LiveRamp commissioned Forrester Consulting to create that picture for our customers. By estimating the real business impact that customers achieved by using LiveRamp, Forrester was able to create a clear picture of the benefits, costs, and flexibility of LiveRamp. Benefits with LiveRamp.

Forrester 40

Forrester Consulting Webinar Metrics Advertising Agencies 40

The Effective Marketer

JUNE 14, 2011

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. Author Sarah Glass states: Email is the most mature and most widely used interactive marketing tool. Best Practices in Email Marketing. Marketing Budgets and Email Effectiveness.

Marketing Budget 100

Marketing Budget Practices Budget Programs Forrester 100

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 204

Paid Content Stats Marketing Budget Webinar Metrics 204

SmartBrief - Marketing

JULY 25, 2023

Because of the volatile economic climate and rising inflation costs, many are trimming their marketing spend. But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

Litmus

MAY 4, 2021

Is your marketing organization ready for what’s next ? As marketing leaders, we often ponder this question during our annual planning season when we’re forecasting our goals, themes, campaigns, and budgets for the coming year. Marketing has never been more complex. Marketing has never been more complex.

Planning 81

Planning Paid Search Agency Advertising Agencies Work Management 81

Adobe Experience Cloud Blog

JULY 22, 2021

Sometimes not investing in the right tools can cost you a lot more in the end. The same is true in marketing. If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. LinkedIn Ads have proven to be a powerful tool for B2B marketers.

Linkedin 154

Linkedin Sales Management Paid Search Agency ROI 154

Litmus

JUNE 1, 2021

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. Agile marketing does just that. With an agile approach to marketing, our team was able to increase efficiency.

Enterprise Management 62

Enterprise Management Marketing Budget Work Management Marketing Automation Services 62

Madison Logic

OCTOBER 11, 2022

Not all this time is spent talking to sales about solutions. Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers. Buyer intent data is a collection of signals that reveal when a prospective customer is looking for or interested in learning about a solution.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

NOVEMBER 3, 2011

Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. So if the survey finding that the median of annual interactive marketing budgets is $7.19

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

Porch Group Media

JANUARY 26, 2021

This can be anything from providing consistent experiences across channels, providing excellent customer service, or recognizing a customer both offline and online. Spend on social media as a percentage of the overall marketing budget continues to rise. of the total marketing budget in five years.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

ANNUITAS

JANUARY 6, 2015

As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated. When an organization moves to a program-based approach, there is a buyer-centric approach to how content is delivered. The best news?

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. " in the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Allocadia

MARCH 12, 2020

Becoming agile is the topic de jour for marketers, with more teams adopting the practices of their development counterparts, especially in today’s uncertain economic climate. Today’s marketers need flexibility in order to pivot programs when faced with the cancelation of all in-person events. And that’s where agility comes in.

Planning 59

Planning Resource Management Budget Programs Salesforce.com 59

Atomic Reach

FEBRUARY 14, 2019

According to research conducted by Forrester , there will be a greater than 300% increase in investment in artificial intelligence in 2017 compared with 2016. Simultaneous to the increase in spend, is the emergence of the Marketing Technologist. But, what is a Marketing Technologist? Are Marketing Technologists big spenders?

Marketing AI 81

Marketing AI Allocation Budget Programs Paid Search Agency 81

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. That’s Product Marketing 101. Developing Your Buyer Personas.

Buyer Personas 132

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 132

The Mx Group

SEPTEMBER 11, 2018

As a savvy B2B marketer, you know why content marketing is critical if you want to connect with modern customers. The B2B space is embracing content marketing — so B2B buyers expect it. Informative content that demonstrates your company’s expertise and services can help attract B2B buyers. Forrester ).

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. First, that it’s important to continue investing in marketing through the downturn.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Marketing Insider Group

AUGUST 6, 2013

Why does marketing innovation fail? With all the changes in the content and consumer landscape brought on by digital, social and mobile technology, you would think that innovation in marketing is a foregone conclusion. Innovation happens when marketing leaders commit to it. Strategy' Photo Source.

Planning 100

Planning Budget Programs Marketing Budget Creation Marketing Budget 100

Parse.ly

DECEMBER 8, 2021

What is content marketing ROI? Content marketing ROI (return on investment) measures the revenue your business earns compared with what you spent on your content marketing efforts. Content marketing is a long-term game, and, unlike things like pay-per-click ads, attribution can be harder to determine. Table of Contents.

Multi-Touch Attribution 59

Multi-Touch Attribution ROI Top of Funnel Marketing Analytics Tools 59