DiscoverOrg

FEBRUARY 21, 2019

Fear isn’t a luxury the CMO can afford. Today’s CMO position – “ a minefield where many talented executives fail ” – requires the courage of conviction to survive. If you’re a first-time CMO, this goes double. more likely to get increased budgets. Mentoring programs. Neither is hesitation.

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176

ANNUITAS

DECEMBER 11, 2023

But whether we are talking about well-thought-out ‘growth marketing’ programs or haphazard ‘inside-out,’ interruptive go-to-market tactics, random acts of marketing and sales are at a breaking point. This has made for a challenging 2023. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

AUGUST 28, 2023

Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. of their marketing budget on technology, says Gartner. When I talk to CMOs, they all know it, they all feel it.” At 18 months CMOs have the briefest tenure of any C-suite office.

Marketing Management 95

Marketing Management Paid Search Agency Marketing Automation Services Gartner 95

B2B Marketing Directions

NOVEMBER 1, 2020

Image Source: Gartner, Inc. Gartner recently published the findings of the 2020 Gartner Marketing Operations and Organization Survey. All respondents were required to be involved in decisions regarding marketing operations and/or the alignment of marketing budgets, resources and processes.

Gartner 64

Gartner Research Planning Enterprise Management 64

Hubspot

MARCH 23, 2021

It's also about adhering to a strict budget, and achieving new levels of growth while simultaneously choosing the most cost-effective option for your business. Here, we'll explore typical marketing budgets, as well as marketing budgets by industry, so you can determine how your budget matches up against competitors.

Budget Programs 96

Budget Programs Allocation Marketing Budget Work Management 96

Bluetext

MARCH 6, 2024

1 worldwide by revenue in the Gartner® Market Share report. With a penchant for innovative branding, digital communications, and sales programs, Damien’s insights and leadership philosophy have shaped the trajectory of some of the world’s most prominent firms.

CMO 26

CMO Brand Identity Branding Marketing Budget 26

Martech

OCTOBER 26, 2023

One eye-catching statistic from my presentation was the Gartner survey, revealing that 63% of marketers plan to invest in generative AI in the next 24 months. I remember working at an enterprise software company and being invited to a meeting by a colleague. It is typically one of the biggest line items in any CMO’s budget.

Enterprise Management 107

Enterprise Management Marketing Automation Services Budget Programs Gartner 107

Adobe Experience Cloud Blog

DECEMBER 20, 2017

Gearing up for another fight with finance to spar over the funds you need to fuel next year’s programs and activities? Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% How can marketing impact the business tomorrow? of company revenue in 2016) to 11.3%

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

Webbiquity

JULY 27, 2021

CMOs are reporting that marketing budgets are being slashed. in 2021, their lowest point in the history of Gartner’s CMO Spend Survey.” in 2021, their lowest point in the history of Gartner’s CMO Spend Survey.” ” Here are five likely impacts of those budget cuts.

CMO 208

CMO Gartner Budget Programs Spending 208

Martech

DECEMBER 28, 2023

They also don’t realize that there are other, more foundational problems that their marketers are facing that would have a bigger impact on their marketing and business success than trying to chase down the hairy beast of AI. Ask the CEO/CMO why she wants you to use AI? Business email address Subscribe Processing. Get MarTech!

Marketing AI 100

Marketing AI Allocation CMO RFP 100

chiefmartech

NOVEMBER 26, 2017

Gartner recently released their CMO Spend Survey 2017-2018. The headline of their report: Budgets Recede Amid Demand For Results. After three consecutive years of growth, average marketing budgets at enterprise companies (most of the companies Gartner surveyed have more than $1 billion in revenue) have slipped from 12.1%

Enterprise Management 88

Enterprise Management Budget Programs Budget Management Spending 88

KoMarketing Associates

NOVEMBER 27, 2017

Looking ahead to 2018, CMOs already have an idea of how they intend to spend their marketing budget, according to new research. Gartner recently released its “CMO Spend Survey 2017-2018: Budgets Recede Amid Demand for Results” report, providing a deep analysis how CMOs intend to utilize their budgets.

Mobile Advertising 168

Mobile Advertising Budget Programs Mobile Marketing Gartner 168

Martech

AUGUST 19, 2022

Technical debt in the case of marketing technology is similar to that of software development projects. The CMO and CTO didn’t have much in common a decade ago. Some 25% of marketing budgets are spent on marketing technology, according to the 2022 Gartner CMO Spend Survey. Culture of experimentation.

Enterprise Management 109

Enterprise Management Work Management Marketing Management Marketing Budget 109

Kabbage

OCTOBER 18, 2016

We’re seeing a monumental shift in the way business software behaves; with Microsoft buying LinkedIn and Oracle buying Netsuite, software is now more unified than ever before. The expectation of future executives will be that CRM, ERP, and Marketing Automation (MAT), will be linked and a true representation of their business.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

Content Standard

JULY 14, 2021

Before you kick off your search for the perfect content marketing partner, though, your business must first look within itself to understand its marketing goals and needs. If your content needs are more modest, a bootstrapped approach may be sufficient (as well as a better fit for tight budgets).

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

Martech

NOVEMBER 1, 2022

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. .

Work Management 110

Work Management Marketing Management Marketing Budget Budget Programs 110

Parse.ly

OCTOBER 7, 2021

As businesses gear up for 2022, executives are looking to invest in strategies that yield the biggest results and cut funding to the ones that don’t. Now’s the time to evaluate how content has impacted your bottom line and leverage that data to secure budget for next year. Lindsey: “There is quite a bit still being figured out.

Top of Funnel 90

Top of Funnel Budget Programs Webinar Metrics ROI 90

Only B2B

FEBRUARY 11, 2024

With the market becoming saturated with businesses, attracting the right buyers requires precise targeting. This begs the question: what type of intent data works best for growing your business? Cost-Effective: Usually requires minimal additional investment beyond existing tools. Must Read: How to Collect B2B Intent Data?

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

ClickZ

FEBRUARY 2, 2021

According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe marketing analytics hasn’t had the influence expected. It can be used to uncover a customer’s purchase patterns, budget and growth projections, and even sentiment signals towards a company and its competitors.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. That means scaling content so it’s always fresh, relevant and personalized across the many touchpoints consumers use when interacting with businesses. Who uses or works with content marketing tools?

Digital Asset Management 131

Digital Asset Management Paid Content Work Management Marketing Management 131

Convince & Convert

MARCH 4, 2016

Technology used to be only a concern of the IT department, but these days, even the most entry-level employee is expected to have basic knowledge of online tools. According to Gartner, by 2017 the Chief Marketing Officer (CMO) will spend more on IT than the CIO. Aligned Goals. Engagement is a key indicator of marketing success.

Budget Programs 106

Budget Programs ROI Marketing Automation Services Marketing Budget 106

Convince & Convert

JANUARY 8, 2014

Several interesting point in this study, including the fact that increasing brand awareness is the number two priority among respondents (which are incidentally a very broad pool of marketers – from entry level and small business, to 35+ years of experience and global enterprise companies). Can You Increase the Budget for Everything?

Planning 144

Planning Marketing Budget Creation Budget Programs Paid Content 144

Martech

DECEMBER 12, 2022

One would think this focus signals good news for marketing technology budgets, but the C-suite doesn’t look so positively upon more investments in martech solutions. Likewise, martech is among the top three capability gap areas cited by CMOs in the latest Gartner CMO Spend survey. CMOs should invest in martech training.

Training 100

Training Spending Work Management Marketing Management 100

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. ” Marketing analytics tools have been a cornerstone of teams for years, but a changing digital landscape is disrupting this trend.

Analytics 103

Analytics Allocation Product Work Management 103

Champion Communications

FEBRUARY 8, 2023

84% of B2B CEOs say they find talking to their CMO about PR ‘awkward’ Getting CEO buy-in is so important in the world of B2B PR. Often, the CEO is not only the primary spokesperson but also the final decision-maker when it comes to signing off on PR budgets. So, what’s creating this tension?

PR 62

PR Research B2B CMO 62

Martech

MARCH 14, 2022

The pandemic provoked a noticeable acceleration of digital technology usage , especially the cloud, for things like remote work, online purchasing, operations, and business decision-making. I know that advice will provoke some nasty emails and phone calls from friends, partners, and former colleagues in the marketing technology business.

Work Management 128

Work Management Marketing Management Paid Search Agency Planning 128

Martech

MARCH 2, 2023

Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. As a forecaster , to predict the outcome that raising or lowering marketing budgets will have on marketing’s contribution to the overall budget.

Marketing Mix 104

Marketing Mix Marketing Attribution Lead Ranking Planning 104

sagefrog

FEBRUARY 7, 2024

As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital. Businesses are leveraging AI to streamline operations, analyze data, and automate processes. of overall company revenue. [1]

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Kabbage

OCTOBER 18, 2016

We’re seeing a monumental shift in the way business software behaves; with Microsoft buying LinkedIn and Oracle buying Netsuite, software is now more unified than ever before. The expectation of future executives will be that CRM, ERP, and Marketing Automation (MAT), will be linked and a true representation of their business.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

chiefmartech

NOVEMBER 15, 2016

Gartner recently released their CMO Spend Survey 2016-2017. It’s already been in the news because their report showed that marketing budgets climbed for another consecutive year, now up to 12% of total company revenue. According to their report, on average CMOs now allocate 27% of their budget towards technology.

Enterprise Management 40

Enterprise Management Gartner Spending Allocation 40

Vision Edge Marketing

APRIL 19, 2018

The marketing automation software industry was a $3.3 Investment in Marketing Technology (Martech) remains strong based on the Gartner CMO 2017-2018 spend survey which found that Marketing leaders are allocating 22% of their expense budget to martech. But like any tool, its real value lies in its ability to scale.

Marketing Automation Services 193

Marketing Automation Services Allocation Planning Budget Programs 193

B2B Marketing Directions

NOVEMBER 6, 2022

The B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 report is based on data from 925 survey respondents. Half of the respondents were concentrated in two industries - technology/IT/software/hardware and agencies (content marketing, advertising, digital, PR, etc.). Recent actions by the U.S.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

Content Standard

OCTOBER 23, 2017

With more than 5,000 businesses selling their own marketing technologies, there’s far more martech out in the world than any one company can afford. Even as businesses grow the budget for this spending, marketing departments are under pressure to acquire the best combination of services while staying within their financial means.

Enterprise Management 75

Enterprise Management Budget Programs Work Management Marketing Budget 75

Allocadia

DECEMBER 22, 2017

Gearing up for another fight with Finance to spar over the funds you need to fuel next year’s programs and activities? Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% • How can Marketing impact the business tomorrow? of company revenue in 2016) to 11.3%

Marketing Budget 56

Marketing Budget Marketing Budget Creation Budget Programs Work Management 56

Metadata

NOVEMBER 17, 2021

This may sound cynical, but I blame software vendors for “ABM” being ill-defined. You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list. Your business model is based on free trials and micro-transactions. But more on that later.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

ClickZ

AUGUST 26, 2020

30-second summary: With more marketing budgets being spent on marketing technology than on people, and with an increasing number of marketing technology there is a whirlwind of confusion around martech. According to Gartner’s latest CMO Spend Survey we are now spending more of our marketing budgets on Technology (26%) vs 25% on labor.

Gartner 98

Gartner Marketing Budget Budget Programs Spending 98

Allocadia

APRIL 16, 2019

Gearing up for another fight with Finance to spar over the funds you need to fuel next year’s programs and activities? Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% How can Marketing impact the business tomorrow? of company revenue in 2016) to 11.3%

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Work Management 40