Content Marketing Institute

NOVEMBER 18, 2017

” We unpack the latest content marketing spending research – and debate whether or not we can actually believe it. Marketing predictions are back again, and we also discuss why Casper is putting Van Winkle’s to sleep. 10:40 ): Content marketing industry to be worth $412 billion by 2021. Source: The Drum ). (18:44):

Budget Management 75

Budget Management Stats Spending Content Marketing 75

B2B Marketing Directions

NOVEMBER 7, 2020

Companies in the United States will spend $63.3 billion on content marketing this year, according to new research commissioned by The Branded Content Project. In 16 business categories, the use of content marketing is nearly ubiquitous, and it accounts for between 45% and 66% of the total marketing budget.

Spending 68

Spending Research Content Marketing Planning 68

Tomorrow People

NOVEMBER 9, 2018

It’s hard to deal with problem children (also known as “wild cats”) too: that’s a high-growth market where you have little share. (In Cash cows are products and services firmly established in the market, producing a nice revenue stream without needing much investment. Spending patterns in content marketing are changing.

Paid Content 136

Paid Content Advertising Agencies Spending Paid Search Agency 136

KEO Marketing

FEBRUARY 26, 2015

StrongView recently released the results of its 2015 Marketing Trends Survey, which indicated that the majority (61%) of marketers planned to increase spending on email marketing this year, making this the top target of increased marketing spending for 2015.

Budget Management 48

Budget Management Spending Email Marketing Budget Programs 48

Salesforce Marketing Cloud

FEBRUARY 2, 2023

If your company uses multiple email service providers (ESPs), you know how much of a hurdle that can be for effective marketing campaigns. When these systems don’t connect, your valuable marketing data is held in silos, leading to wasted time and money. This Trail is a great learning module to help you get started. Watch now

Work Management 98

Work Management Marketing Management Service CAN-SPAM 98

Customer Experience Matrix

MARCH 29, 2017

Actually, the study estimates spending on 20 technologies and 12 corporate functional areas across 16 enterprise industries in eight regions and 53 countries, comparing the amounts funded by IT departments and by business departments. Without further ado, they are: As you see, marketing technology expenses for 2016 are estimated at $82.3

Enterprise Management 120

Enterprise Management Work Management Spending Marketing Management 120

Martech

OCTOBER 16, 2023

The Marketer Optimism Score, which measures marketer sentiment on a scale of 0 to 100, went from 58.3 By sector, B2C Services companies report the highest rate of optimism, with 72% reporting feeling more optimistic. It was followed by B2B product marketers at 67.1%, B2B services at 66% and B2C products at 64.5%.

Allocation 124

Allocation Marketing Budget Forecasting Lead Scoring 124

Allocadia

JULY 21, 2021

Allocadia_Financial_Services_Infosheet_071521.

Budget Management 52

Budget Management Spending Marketing Marketing Budget 52

Sword and the Script | B2B

NOVEMBER 21, 2023

Investments rarely lead to quick wins, so the analyst community is saying that spending on advertising affects a brand far beyond the parameters of a campaign. If marketing costs are classified as capital expenditures and not operating expenditures, they move from the income statement to the balance sheet. 100 per email?

Cost 94

Cost B2B Thought Leadership Paid Search Agency Customer Surveys 94

Metadata

OCTOBER 6, 2021

We looked at every data point we have access to, from spend and impressions to clicks and leads to MQLs—then all the way to opportunities and closed deals. Our customers run the gamut from software to manufacturing to services—each with their own unique demand models. LinkedIn vs. Facebook for B2B marketing.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

B2B Marketing Directions

NOVEMBER 12, 2023

This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.) The CMO Survey" is directed by Dr. Christine Moorman and is sponsored by Deloitte LLP, Duke University's Fuqua School of Business, and the American Marketing Association.

CMO 70

CMO Customer Surveys Research B2B 70

Marketing Insider Group

NOVEMBER 9, 2020

You don’t need to spend more money or spend a lot to get real marketing results. Budgets are changing but you only need a small investment for big results with content marketing. Our content marketing expertise costs a fraction of what you may be spending now on marketing efforts.

Marketing Budget 290

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 290

Marketing Insider Group

JUNE 13, 2023

The hyper-personalization of digital experiences means you need to distinguish between mere contacts and qualified leads who truly need your service. You’ll want to compare your cost per lead for all of your marketing against that of particular campaigns to determine ROI. You also need a system for measuring success.

Cost per Lead 236

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 236

KoMarketing Associates

FEBRUARY 28, 2018

As marketers look ahead to the remainder of the year, those in both the B2B services and B2B product sectors expect their budgets to grow in the coming months. The CMO Survey” from Deloitte, The Fuqua School of Business at Duke, and the American Marketing Association discovered that B2B product marketers expect a 9.3

B2B Marketing 263

B2B Marketing B2B Marketing Budget Creation Marketing Budget 263

Meerkat Marketing

NOVEMBER 17, 2020

Generating leads is always a hot topic at the leadership table for B2B professional service firms when it comes to marketing. That means that the marketing department is tasked with “generating leads”. . That means that the marketing department is tasked with “generating leads”. . What MQLs are Converting to Revenue?

Marketing Qualified Leads 52

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 52

markempa

JANUARY 23, 2006

« Improve your online sales lead tracking | Main | The Lead Generation Advantage for Small Businesses » Marketing Spend Shifting to Below-the-line This article is a little hard to read if you arent up on buzzwords. Link: Marketing Spend Shifting to Below-the-line.

Lead Generation 120

Lead Generation Budget Management Spending B2B Marketing 120

ClickDimensions

OCTOBER 24, 2023

According to a survey by Forbes Insights, 88% of marketers say collecting and analyzing data is integral to their success. Data-driven marketing not only allows for better targeting and personalization, but it also leads to a 15-20% increase in ROI on marketing spend. Page Contents Toggle What is Data Hygiene?

Data Hygiene 97

Data Hygiene Practices Best Practices Segmentation 97

Aberdeen

OCTOBER 4, 2019

The Desire to Decrease Service Costs. This typically translates to decreased marketing spend and reduction in investment across other areas of the business, including customer service. Why Self-Service? There are many levers service leaders can pull to keep their customers happy while still reducing costs.

Work Management 49

Work Management Marketing Management Service Marketing AI 49

InsightSquared

SEPTEMBER 18, 2019

When sales cycles are short, marketing attribution can be fairly straightforward. The higher the value of the contract, the longer the sales cycle and the more complex the marketing machine, the harder it becomes to know where marketing spend is achieving ROI. Simplifying is better,” he told us. “I

Marketing Attribution 227

Marketing Attribution Paid Search Agency Top of Funnel Funnel Advertising 227

Marketri

APRIL 17, 2024

CEOs rest easier when a strategic marketer is vetting all those random requests from the business, aggressive ad pitches, and paid sponsorship opportunities posing as freebies. CEOs want to optimize marketing spend for a high ROI. CEOs want marketers to bring clarity and focus. Not unless the ROI justifies it.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

Webbiquity

NOVEMBER 3, 2020

Running a business is expensive—especially a tech company that’s trying to provide the best services possible for clients. Despite growing demand for networking solutions, security software and IT services, these operations can still run into money problems, even when things are going well. Market Smarter. Embrace AI.

Marketing Budget 240

Marketing Budget Marketing AI Work Management Budget Programs 240

Metadata

OCTOBER 6, 2021

We looked at every data point we have access to, from spend and impressions to clicks and leads to MQLs—then all the way to opportunities and closed deals. Our customers run the gamut from software to manufacturing to services—each with their own unique demand models. LinkedIn vs. Facebook for B2B marketing.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Allocadia

MARCH 31, 2019

They keep clients at the heart of everything they do by offering a better, more modern way to build and manage wealth. Charles Schwab is an American multinational financial services company headquartered in Westlake, Texas. Our marketers have become more accountable and better stewards of the dollars allocated to them.

Work Management 52

Work Management Marketing Management Allocation Budget Management 52

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. B2B Marketing Budget Boost. This Marketing Daily column explores B2B marketing spend projections for 2019.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

Vision6

APRIL 30, 2024

The Small Business Now: The State of SMB Marketing report from Constant Contact , found that ANZ SMBs are cognisant they need to do more on the marketing front this year, with an uncertain economy spurring many of them to double down on marketing in 2024. This might explain why they’ve spent so little on marketing this year.”

Studies 52

Studies SMB Small Business Marketing Budget Programs 52

Zoominfo

AUGUST 3, 2022

Record-high consumer spending followed by record-high inflation. We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

Contently

FEBRUARY 8, 2022

” “Or, maybe we just write a blog post and increase our ad spend to get more traffic to the post!” However, if you’re spending your marketing dollars on ads that give six reasons why a consumer should choose your product, then you’re doing it wrong. Behind that, reviews and news platforms were up.

Storytelling 205

Storytelling Branding Brand Identity Word of Mouth 205

The Lead Agency

SEPTEMBER 19, 2019

The financial services sector is incredibly competitive, so when it comes to differentiating your business and attracting valuable prospects, marketing is crucial. “ 71% of financial services organisations plan to increase their digital marketing spend in the year to come.”

Service 54

Service Trends Paid Search Agency Planning 54

Biznology

JUNE 28, 2013

If you had $1,000 to spend as a marketing challenge, how would you spend it? As a business owner, what would you do with $1,000 to spend on marketing? If you don’t make a plan for your marketing spend, the money will vanish into thin air. Ready to start spending? First, Look at Priorities.

Paid Content 80

Paid Content Spending SMB Budget Programs 80

B2B Marketing Directions

OCTOBER 3, 2021

It provides response data by four primary economic sectors (B2B product companies, B2B services companies, B2C product companies and B2C services companies), fifteen industry sectors, company size and volume of internet sales. In a recent post , I discussed some of the findings of Gartner's CMO Spend Survey, 2021.

CMO 96

CMO Customer Surveys B2B Allocation 96

The Point

FEBRUARY 28, 2023

Others rely solely on the partner submitting a proposal for how they plan to spend the funds and what results they project. Whatever the process, partners should invest the time in planning and preparation to ensure those sales or marketing dollars reap the greatest reward.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

InsightSquared

SEPTEMBER 18, 2019

When sales cycles are short, marketing attribution can be fairly straightforward. The higher the value of the contract, the longer the sales cycle and the more complex the marketing machine, the harder it becomes to know where marketing spend is achieving ROI. Simplifying is better,” he told us. “I

Marketing Attribution 159

Marketing Attribution Paid Search Agency Top of Funnel Funnel Advertising 159

Marketing Insider Group

FEBRUARY 3, 2021

Your company will spend less on digital tools and other miscellaneous expenses: Hiring an in-house team means that your company will need to spend money on collaboration, writing, and editing software, printer, ink, and paper to print out reference materials, laptops, and other devices your writers will use, and the energy these devices require.

Marketing Agencies 2 270

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 270

B2B Marketing Directions

APRIL 9, 2023

This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.) of respondents with B2B services companies said they were more optimistic compared to the previous quarter. In the March survey, 32.0%

CMO 52

CMO Customer Surveys Research B2B 52

Sword and the Script | B2B

JANUARY 30, 2024

B2B spends too much to be careless with unsubscribe In B2B marketing , we spend a lot of time and money getting an email address. There’s an old Salesforce statistic that says B2B marketing spends $150 for every email address it acquires. Sword and the Script is a boutique marketing and PR consultancy.

Customer Surveys 76

Customer Surveys Email Marketing Planning Act-On 76

Allocadia

MARCH 31, 2019

Serving B2B markets worldwide, the company designs, develops and sells products and services that provide network infrastructure for networking requirements of service providers, enterprises, governments, and research and public sector organizations worldwide. The Challenge. The Benefits.

Budget Programs 40

Budget Programs Enterprise Management Work Management Marketing Budget 40

Marketing Insider Group

MAY 13, 2020

Too often, we stay there in our little marketing silos, doing what we’re told. Never thinking about the CEO that needs hard numbers to justify her marketing spend to the company’s investors. Quantifying – or even thinking about quantifying our results – is a challenge for too many of us in marketing!

Trust Marketing 310

Trust Marketing Word of Mouth Advertising Agencies B2B Thought Leadership 310