SmartBug Media

OCTOBER 21, 2020

Getting buy-in from the leadership team for your marketing spend can be a daunting task, especially when marketing has traditionally had a reputation of contributing little to the overall revenue goals of a business. Back up Your “Why” with Metrics and Data to Prove ROI. Start with Why.

Budget Management 90

Budget Management Spending Sales Qualified Leads Planning 90

ActiveDEMAND

JANUARY 17, 2023

Funnel Builders: Unlocking the Potential for Increased ROI in Marketing. Marketing agencies are often faced with the challenge of understanding the customer journey and identifying areas where potential customers may be dropping off in the sales process. Improve Campaign Performance, Increase ROI, Demonstrate Value.

Marketing Funnels 75

Marketing Funnels Advertising Agencies Paid Search Agency Top of Funnel 75

Martech

MARCH 4, 2024

Customer Lifetime Value (CLV): CLV is a measure of the total value a customer brings to a business over their entire relationship. Customer Satisfaction (CSAT) Score: CSAT measures the level of satisfaction customers have with their overall experience. It is usually obtained through surveys or feedback forms.

Lead Ranking 89

Lead Ranking Allocation Churn Rate Lead Scoring 89

Inbox Insight

JUNE 7, 2020

79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. That’s why measuring campaigns is so important for the B2B marketing strategy. They make decisions based on data.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

Tomorrow People

MARCH 8, 2018

But what exactly is content marketing? Content marketing is the approach of fitting your content within a structured and measurable process to create better results in attracting leads and transforming them into customers — and increasing revenue. How content management grows business leaders. Making the leap.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

ClearVoice

JUNE 4, 2024

Done right, it’s a cost management technique you can leverage to squeeze the most value out of your marketing budget. A 30 percent increase in sales qualified leads (SQLs) and a 40 percent decrease in overall marketing spend. The result? Not too shabby, ehh ?!

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Work Management 52

Velocity Partners

JUNE 7, 2024

Our thinking was based around a definition of an audience as ‘a group (or community) of potential, highly relevant prospects who subscribe to receive your content and regularly return to get it,’ Back then, we were making content in short bursts to hit largely short-term goals — essentially, to feed the ravenous maw of the lead gen stack. (I

Communities 93

Communities Paid Search Agency Lead Ranking Marketing Analytics Tools 93

Zoominfo

MARCH 1, 2021

Although the company budget affects all departments, these specific KPIs pertain to marketing teams (and therefore sales, too): Customer acquisition cost (CAC) or Cost per acquisition (CPA) Return on investment (ROI) Return on ad spend (ROAS) Cost per click (CPC) — advertisement Marketing spend per customer.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Atomic Reach

FEBRUARY 23, 2023

Irrelevant statistics pass for ROI tracking. This blind inefficiency translates into wasted marketing spend. Attempts to cut costs through automated solutions typically fail to maintain the tone of human authenticity necessary for effective influencer marketing. What’s Wrong with Old-school Influencer Marketing?

Creativity 59

Creativity Marketing AI ROI Marketing Budget 59

Digilant

JANUARY 12, 2023

While most marketers agree that there can never be too much data, the complexity of the data has become one of the top challenges when determining how to accurately measure digital marketing ROI. How to Accurately Measure Digital Marketing Metrics. Cost per lead: Total marketing spend divided by total new leads.

Cost per Lead 52

Cost per Lead ROI Cost per Acquisition Paid Search Agency 52

PureB2B

JANUARY 3, 2022

But among all sales roles, the one most essential to a company’s profitability is the lead generator. This person not only develops strategic methods of attracting in-market buyers; they’re also responsible for nurturing potential customers—warming them up just enough so they’ll continue down the path to conversion.

Lead Gen 117

Lead Gen Sales Qualified Leads Lead Ranking Marketing Qualified Leads 117

InsightSquared

SEPTEMBER 18, 2019

Marketing attribution is no buzzword. It’s a fundamental building block of achieving ROI. When sales cycles are short, marketing attribution can be fairly straightforward. That difficulty can have marketers sticking with tried and true, even as marketing channels saturate and returns shrink while dollars expand.

Marketing Attribution 227

Marketing Attribution Paid Search Agency Top of Funnel Funnel Advertising 227

Navigate the Channel

DECEMBER 1, 2023

Lead scoring In B2B marketing, predictive analytics can assign scores to leads based on their likelihood to convert into customers. Sales teams can then prioritize high-scoring leads for more focused outreach. Businesses have struggled with prioritizing lead follow-up for decades.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Marketing Insider Group

DECEMBER 10, 2020

These challenges are not because the team lacks requisite skills and experience but because many planners still use traditional methods which can be quite out-of-date, which can lead to missing important details that might have significant implications for event success. Event Budget Management. Event Budget Management.

Marketing Automation Services 331

Marketing Automation Services Marketing Management Planning Process 331

Tomorrow People

MARCH 23, 2021

The Attract phase encompasses three essential metrics which marketers will already be very familiar with, form an important basis for any solid set of marketing metrics: cost per lead (CPL), marketing qualified lead (MQL), and sales qualified lead (SQL).

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Marketing Insider Group

NOVEMBER 18, 2020

Develop Strategic Marketing Objectives. Identify a Senior Marketing Advocate. Develop and Invest in Marketing ROI Metrics. But ranking in the search results doesn’t happen overnight. For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing.

Resource Management 353

Resource Management Demand Generation Agencies CMS Development Work Management 353

Inbox Insight

OCTOBER 9, 2023

Account-Based Marketing (ABM) has emerged as a highly effective strategy revolutionizing the B2B marketing landscape. It has completely transformed how businesses approach marketing through its focus on specific high-value accounts with the greatest propensity to convert, rather than targeting a broad audience.

Account Based Marketing 105

Account Based Marketing Sales Qualified Leads Demand Generation High Quality Lead 105

B2B Marketing Directions

MARCH 13, 2022

For example, the research found that, on average, survey respondents were devoting 27% of their 2021 marketing budget to ABM, and 75% of the respondents expected their ABM budget to increase this year. Seventy-two percent reported that ABM delivers higher ROI than other types of marketing.

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

ViewPoint

AUGUST 9, 2016

Your sales team likes nothing better than getting leads with a high probability of closing soon. So much so that many reps often ignore every lead they don’t consider hot. In reality, long-term leads often prove to be more valuable than those slated for a short-term decision. Longer-term opportunities increase marketing ROI.

Sales Qualified Leads 120

Sales Qualified Leads Lead Scoring Lead Ranking Demand 120

markempa

OCTOBER 27, 2014

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. The more you can humanize your lead follow-up the better.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Digilant

OCTOBER 21, 2021

Results from a recent survey conducted by Econsultancy show that nearly two-thirds of CMOs are feeling pressure from their CEOs and brands to prove the value of marketing initiatives while working with steadily — and significantly — shrinking budgets. . It’s a big ask, but it’s not impossible.

ROI 52

ROI Marketing Budget Practices Allocation 52

B2B Marketing Analytics

FEBRUARY 4, 2019

Marketing Analytics and ROI are the 2 terms making a lot of noise across the marketing world to the point that they are almost beating “ ABM ” in the popularity. What do these terms actually mean for a marketer and why are they becoming a top priority for all marketing organizations?

Marketing Attribution 74

Marketing Attribution Multi-Touch Attribution Analytics ROI 74

InsightSquared

SEPTEMBER 18, 2019

Marketing attribution is no buzzword. It’s a fundamental building block of achieving ROI. When sales cycles are short, marketing attribution can be fairly straightforward. That difficulty can have marketers sticking with tried and true, even as marketing channels saturate and returns shrink while dollars expand.

Marketing Attribution 159

Marketing Attribution Paid Search Agency Top of Funnel Funnel Advertising 159

ANNUITAS

MARCH 22, 2011

This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. Director of Marketing for SAP. He is the author of B2B Marketing Insider and co-founder of Business2Community.com. What Is Your Return On Marketing?

ROI 100

ROI B2B Thought Leadership Lead Scoring Lead Ranking 100

Martech Advisor

DECEMBER 6, 2019

Customer Lifetime Value (CLV) is defined as the entire value of a customer to a brand for the entire relationship with that customer. What is Customer Lifetime Value (CLV)? Why should you care about Customer Lifetime Value? How to Calculate Customer Lifetime Value: Formula and Models. Table of Content. Definition.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

Marketing Insider Group

FEBRUARY 3, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers. Highly technical subject matter.

Marketing Agencies 2 264

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

Versium

JUNE 12, 2018

Automated service builds custom predictive models in hours vs. months, empowering marketers to harness machine learning for customer acquisition, reducing their dependency on data science specialists. Traditional lead score offerings are based on simplistic rules-based models. Real-time Lead Scoring. Redmond, Wash.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Marketing Budget 40

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

Marketing Budget 126

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 126

KoMarketing Associates

FEBRUARY 13, 2020

By applying these to your ongoing strategy, you can make the most out of your marketing dollars and drive ROI for your business. 5 B2B Marketing Best Practices You Can’t Ignore. There are a variety of best practices and strategies that should be considered to successfully execute B2B marketing campaigns in 2020.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Marketing Insider Group

MARCH 24, 2015

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. So how do we build the business case for content marketing and answer the content marketing ROI question before we even really get started? Utilization. Performance.

ROI 100

ROI Top of Funnel Content Marketing Digital Asset Management 100

Marketri

APRIL 17, 2024

CEOs rest easier when a strategic marketer is vetting all those random requests from the business, aggressive ad pitches, and paid sponsorship opportunities posing as freebies. CEOs want to optimize marketing spend for a high ROI. Not unless the ROI justifies it. CEOs want marketers to bring clarity and focus.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

B2B Marketing Analytics

NOVEMBER 29, 2020

Given the growing scrutiny around marketing budgets and the asks for returns from the marketing spend, marketing performance insights and marketing analytics not only empower marketing leaders to have data-driven conversations with the c-suite, inspire/reward their teams based on performance but also optimize the execution of their strategy.

CMO 100

CMO Marketing Attribution Multi-Touch Attribution Lead Scoring 100

Martech

MARCH 21, 2024

AI can tailor customer interactions, leading to deeper engagement and loyalty. AI’s predictive analytics can unlock nuanced consumer behavior patterns, allowing for more targeted marketing efforts. ROI measurement. Determine your benchmarks for ROI. Sales and marketing alignment. Customer insights.

Marketing AI 107

Marketing AI Contingency Planning Work Management Digital Transformation 107

Marketing Insider Group

APRIL 12, 2011

What's Your ROI? What is your return on marketing? This question can come from sales, company leadership or even be debated within marketing. Here at B2B Marketing Insider I provide tips and insights from my perspective from inside a B2B marketing organization. What Is Your Return On Marketing?

ROI 100

ROI Planning Work Management Marketing Management 100

Jifflenow

OCTOBER 30, 2019

Events and trade shows are an important spend in any marketer’s budget and attracting Event ROI is important. The Center for Exhibition Industry Research found the average company puts more than 30% of their total marketing budget into events and exhibits. You are wasting money if you are over renting rooms.

ROI 40

ROI Trade Show Eye-Tracking Marketing Budget 40

InsightSquared

SEPTEMBER 11, 2019

Attribution modeling is a way to analyze which marketing channels are accredited with lead conversion. By analyzing your “map,” you will have a better idea of each campaigns’ ROI so you can begin making more strategic decisions on which campaigns to push and when. . B2B Marketing. Recommended Attribution Models for B2C.

Marketing Attribution 196

Marketing Attribution Lead Ranking Multi-Touch Attribution Campaigns 196