Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Improved sales lead quality- Leads that come to you through your demand gen efforts will already be interested in your products and will be easier to qualify and convert.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Marketing Insider Group

MAY 26, 2020

Could this be why I’m hearing about 50-80%+ sales and revenue drops? C-19 is stopping virtually everything in its tracks to create what Roger Sanford (Co-Founder of Stop the Sales Drop) coined as the “Great Pause.”. Once sales and marketing has those internal communications, teams can then move forward together.

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

KoMarketing Associates

AUGUST 23, 2018

Through a blend of marketing automation, personalization, and enhanced customer experience, it is increasingly possible to nail that goal. Which means you could also enjoy the improved marketing KPIs and the actual business growth that go along with it. Let’s be clear: Personalization works. Customers would agree.

Marketing Automation Services 156

Marketing Automation Services Marketing Automation Work Management B2B Marketing 156

Strategic-IC

APRIL 6, 2022

They don’t show you who is REALLY consuming your content - sharing it, commenting on it, talking about you as a person or your company, etc. This is the challenge of Dark Social and the Dark Funnel [more on which is which later]. But, just because Dark Social and the Dark Funnel exist in the shadows, you simply cannot ignore it.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Strategic-IC

MARCH 18, 2020

With in-person events cancelled, and business and social lives being impacted in unimaginable ways, here are 10 things you can do now, to reinvest resources and adapt to a 'new normal'. One of the most immediate and tangible ways that the outbreak of Coronavirus has impacted our marketing has been the cancellation of in-person events.

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

KoMarketing Associates

SEPTEMBER 12, 2017

B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc. found that their post-event follow-up is lagging. About 73 percent of marketers claimed that they still rely on manual data capture at events.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

Heinz Marketing

JULY 26, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can even ask Alexa! My name is Matt Heinz.

Top of Funnel 107

Top of Funnel Marketing Automation Services Budget Programs Work Management 107

Madison Logic

JANUARY 5, 2023

2023 will pose challenges to B2B marketers as they navigate global economic uncertainty and a push to maximize their marketing spend and ROI on account-based marketing (ABM) campaigns. In the virtual event, Nora lays out several questions to ask about audiences, such as: .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

Stevens & Tate

APRIL 18, 2024

This could include updates about facility amenities, testimonials from current residents, or invitations to virtual tours and events. Lead Management : The use of automation software in lead management allows senior living communities to capture and store detailed information about each prospect, from initial inquiry through to move-in.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

NetLine

DECEMBER 18, 2023

This data enables sales teams to focus marketing spend on prospects who are actively ready to buy. How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Stevens & Tate

MARCH 31, 2024

Making AI shopping help work well means using customer data responsibly to give people personalized help that matches what they like. This proactive approach to budget management enables advertisers to allocate resources more effectively, maximizing the return on investment (ROI) from their advertising efforts. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

accelerate agency

APRIL 12, 2023

Here’s a quick look at what we’ll be covering: What is SaaS marketing? How is SaaS marketing different? Why do B2B companies need SaaS marketing? In one sense, SaaS marketing is similar to other kinds of traditional marketing—it’s about targeting potential customers across one or more channels with a view to growing your sales.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

KoMarketing Associates

SEPTEMBER 22, 2021

From the DemandGen Report report: Organizations have moved away from relying on event marketing, with only 19% indicating increased budget prioritization. Instead, marketers are shifting their budgets toward ABM (61%), content marketing (60%), sales enablement (48%), and personalization (43%). .

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Heinz Marketing

MAY 25, 2021

By Maria Geokezas , VP of Client Services at Heinz Marketing. We’ve changed from in-person to virtual to hybrid events. What the pandemic has taught us, is that being agile, thinking in hybrid marketing formats is the only approach marketers can be certain of. 4 Hybrid Marketing Strategy Must-Have’s.

Planning 130

Planning Work Management Multi-Channel Marketing Management 130

Sword and the Script | B2B

JULY 18, 2023

Many are about surveys and studies because the process of asking questions and seeking answers often produces useful findings. Below is a list of statistics in a logical order around the marketing and sales cycle – with links to the source beneath each entry. Increased marketing spend in uncertainty drives profit.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

SWZD

APRIL 15, 2019

We asked Brad about the importance of reaching CEO’s in Cvent’s sales cycle: “Studies suggest that over 90% of CEOs believe the events channel is an effective way to create brand awareness, deepen relationships and accelerate opportunities. C-level executives also play an active role in events. Sales Enablement.

Peer-to-peer 48

Peer-to-peer Optimization Conference Vendors 48

Engagio

MAY 31, 2023

This multifaceted program incorporated a roadshow with events in multiple cities, embracing a rockstar theme to connect with marketers who wanted to be respected as revenue generators. With Gong Labs, they analyze their data to deliver on key insights that deliver real value to their audience of Sales reps and managers.

Work Management 108

Work Management Advertising Agencies Marketing Management DemandBase 108

Binary Demand

JUNE 22, 2023

It is the process of capturing the attention of intent-rich leads to contact and nurture them for sales. It begins when sales and marketing teams employ a range of B2B lead generation strategies to pique the target market’s interest and lead prospects through the sales funnel.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

ViewPoint

DECEMBER 14, 2016

Should marketing and sales agree on the definition of a lead? According to James Obermayer ( Sales Lead Management Association ), the fact that there is no agreement between marketing and sales on lead definition results in these problems: Salespeople say that they are not getting enough qualified leads.

Account Based Marketing 120

Account Based Marketing B2B Sales ABM Sales Qualified Leads 120

Top Rank Marketing

SEPTEMBER 15, 2023

percent noting a greater sales pipeline, and 11.1 percent noting a greater sales pipeline, and 11.1 percent expansion, as spending on influencer-sponsored social media content in the U.S. times faster than traditional social media advertising spending, according to recently-pubished forecast data.

Marketing AI 128

Marketing AI B2B Marketing B2B Marketing Management 128

InsightSquared

SEPTEMBER 11, 2019

B2C Marketing. Impulse purchases often play a role in B2C, resulting in a much shorter sales cycle, sometimes only minutes long. B2C marketing needs to reflect this fast-paced sale. If you want full funnel analysis, this isn’t the model for you. B2B Marketing. And the cons? There’s more.

Marketing Attribution 196

Marketing Attribution Lead Ranking Multi-Touch Attribution Campaigns 196

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Spend 10% of Revenue on Marketing.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. The B2B buying process has gone primarily digital; most B2B sellers and teams have not. We know the facts.

Marketing Automation Services 111

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 111

Terminus

OCTOBER 26, 2021

If you’re not personalizing the experience when visitors arrive on-site, you are likely missing out on opportunities to further engage and convert this traffic. With an ABM strategy, you should be creating a personalized and relevant journey across all digital touchpoints. But what happens when they get there?

Website Personalization 46

Website Personalization Spending Advertisements Advertising 46

Marketing Insider Group

DECEMBER 18, 2019

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. One way is to be on the right channels, and for B2B marketing that means tapping into the power of the B2B big three: Twitter, Facebook, and LinkedIn.

Social Media 319

Social Media B2B Thought Leadership Media B2B 319

Onalytica B2B

NOVEMBER 15, 2018

Knowing how to help your employees become more influential is a win-win scenario where your employees can build their personal brand, all while increasing advocacy and coverage for your brand. Typically, more active on LinkedIn but no other platform other than personal social networks. Read on to learn how. Networkers. Thought Leaders.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Webbiquity

NOVEMBER 3, 2020

Research from American Express has shown that even the biggest companies only manage to utilize around 35-40% of the area they own—resulting in substantial extra expenditures on things like rent, maintenance, cleaning and lighting. Better data can also help improve your digital marketing efforts. Saving Money for Your Tech Company.

Marketing Budget 241

Marketing Budget Marketing AI Work Management Budget Programs 241

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

Marketing Budget 127

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 127

Animalz blog

FEBRUARY 25, 2024

Most content marketers spend too much time creating great content and not enough thinking about how to get it read and seen. organic, LinkedIn, YouTube, TikTok, Reddit), including personal accounts you can use, like the CEO’s LinkedIn. A distribution-first strategy starts with the “they will come” part.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

InsightSquared

SEPTEMBER 11, 2019

B2C Marketing. Impulse purchases often play a role in B2C, resulting in a much shorter sales cycle, sometimes only minutes long. B2C marketing needs to reflect this fast-paced sale. If you want full funnel analysis, this isn’t the model for you. B2B Marketing. And the cons? There’s more.

Marketing Attribution 149

Marketing Attribution Lead Ranking Multi-Touch Attribution Campaigns 149

Heinz Marketing

MARCH 27, 2023

By Matt Heinz , President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Demand Generation Agencies 88

Demand Generation Agencies Work Management Budget Programs Paid Search Agency 88

SmartBug Media

FEBRUARY 21, 2024

This particular brand was strong on in-person activations, farmers markets, and humane events, but hadn’t cracked the code in digital at a multiple location level. SBM: Looking ahead to 2024, what do you believe should be the primary focus areas for franchisors when it comes to their digital marketing and sales strategy?

Planning 64

Planning Paid Search Agency Marketing Budget Top of Funnel 64

Hubspot

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics."

PR 99

PR Paid Search Agency Advertising Agencies Ad Agencies 99

Sprout Social

JUNE 26, 2023

They enable you to develop a compelling customer experience strategy to serve customers better, provide personalized offerings and build meaningful relationships. You’ll also see eight practical applications of AI for creating a memorable, personalized customer experience. What is AI-driven customer experience?

Marketing AI 101

Marketing AI Ideal Customer Profiles Allocation Analysis 101

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 81

Case Studies Case Study Advertising Benchmark Paid Search Agency 81

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. Content Creation: 30%.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

B2B Marketing Analytics

AUGUST 2, 2020

Scrutiny around marketing budgets and the asks for returns from the marketing spend (ROI) have only increased in the current times. These 2 KPIs are very influential when it comes to evaluating the market mix across marketing tactics and channels in different phases of the buying cycle.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91