Paul Gillin

JANUARY 24, 2013

Customers are taking their complaints about companies and products to the Internet in record numbers, and a new book tells what is driving this trend and how businesses can avoid being victims of customer attacks. Paul is a columnist for BtoB magazine and a director of the Society for New Communications Research.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

JULY 15, 2011

The fact that one out of 10 customers may displeased with product can be looked at another way: 90% are happy. The recent example of this disparity ended up embarrassing a prominent PR firm , and I analyzed the story in BtoB magazine. The right approach is not to deny that you have unhappy customers; everyone’s got a few.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

OCTOBER 5, 2011

Gizmo’s Freeware – Why pay for commercial software when products of equal or greater value are available for free? With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. And I do, nearly every day. Think Like the Customer.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

MARCH 24, 2011

I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. 27 of the PDF). .

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

JUNE 9, 2011

Journalists are quick learners by nature and their time to productivity is short. I’ve been writing for BtoB magazine for nearly six years, some of it paid and some not. Like many media organizations, they pay less than any of my commercial clients, but I always put BtoB at the front of my priority list.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

NOVEMBER 28, 2011

.” In the process, they learned the skills that have redefined office productivity. BtoB magazine asked 375 marketers last year who was primarily responsible for social media within their companies. Today, the people who can quickly find, organize and interpret information are among the most valuable in the workforce.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50