ViewPoint

MAY 9, 2013

Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. The LinkedIn Contacts tool that began for some select users could help marketers organize, maintain, and nurture business contacts. Via ClickZ. Via eMarketer.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

Top Rank Marketing

JULY 12, 2023

As the team at Think With Google has pointed out in its weekly “big topic,” it’s more a matter of AI plus creativity, and not AI versus creativity. Creativity is playing an even more important role in B2B marketing in the age of generative AI, simultaneously helping to increase brand awareness and drive profitability.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

KoMarketing Associates

MARCH 7, 2013

How are you going to develop and augment your organization’s B2B social media strategy? BtoB Online (@btobmagazine) : “The resource for #marketing strategists” Follow BtoB Online at https://twitter.com/btobmagazine. Wildfire by Google (@wildfireapp). Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

MARCH 21, 2013

Here are some of the biggest ones I realized, organized by new marketing fundamental. Search Results: Take note of how Google (and Yahoo/Bing) shift design and layout , and integration, of search engine results for important keyword phrases, to uncover new content opportunities and tactics for visibility. Design is the New Marketing.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Paul Gillin

DECEMBER 12, 2013

What could possibly unseat Google as the king of the Web? Marketing’s big miss (BtoB magazine). Repackage (BtoB magazine). Marketing and sales organizations at most B2B companies have a relationship that can be politely described as strained. Social is the Future of Search (Profitecture Blog).

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Buzz Marketing for Technology

FEBRUARY 18, 2010

And if there is one thing I pride myself on is being organized. As anyone on my team can tell you from having been in my office is that it is very organized which I feel spills over into my digital life as well. Weekends are devoted to Blog posts and writing the new book.

Social Media 100

Social Media Digg Media RSS 100

KoMarketing Associates

JUNE 6, 2013

The 14th annual Marketing World event looks to feature speakers from organizations like IBM, Dupont, Siemens, and Adobe and cover B2B marketing topics ranging from B2B marketing analytics and demand generation strategies to mobile strategy and social marketing development. Marketing World 2013: A Frost & Sullivan MindXchange.

Conference 120

Conference B2B Marketing Planning B2B 120

Buzz Marketing for Technology

JANUARY 7, 2010

And if you haven’t already spent some time plugging in your favorite B2B marketing keywords either paid or organic – you should. Related posts: Social Search could it be a Google Killer? This morning I typed into Google the search term: VoIP. Late last year LinkedIn launched an advanced search feature on their site.

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100

Buzz Marketing for Technology

DECEMBER 8, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Share this on Facebook. Tweet This!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

markempa

MARCH 8, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Hinge Marketing

JANUARY 14, 2015

Most likely, the organization or person that sent you the email didn’t test it in all email platforms and email clients to ensure that it appeared as they intended it to. Rendering the right way Have you ever opened an HTML email only to have the images, text, or other elements look strange, or you weren’t able to see them at all?

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

markempa

NOVEMBER 15, 2005

« Google Makes Web Analytics Free but will it help your lead generation? During the summit, senior marketing executives were challenged to improve the influence of marketing by building more efficient and accountable marketing organizations.

Lead Generation 120

Lead Generation Marketing & Strategy Marketing Strategy Webinar Metrics 120

The ROI Guy

DECEMBER 9, 2010

With the constant pressure on IT managers to “do-more-with-less&# , and the difficulty to understand how the analyst research translates to particular applications, it is important that organizations analyze their own unique opportunity for cloud savings and ROI. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

markempa

JUNE 13, 2007

First, they may indicate the status quo in an organization is changing and secondly, they can contribute to the development of timely and relevant sales and marketing messaging. To begin collecting trigger events, Id start with using free tools like the following: Technorati watchlists Google news alerts via email Yahoo!

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Top Rank Marketing

JULY 28, 2023

AI industry leaders create forum to regulate big machine learning models Next-generation AI models — increasingly called frontier AI models — will become the focus of a new industry forum that has initial members including Google, Microsoft, OpenAI, Anthropic and others, and will examine how to ensure the safe, secure, and responsible use and oversight (..)

Twitter 53

Twitter B2B Marketing B2B Paid Search Agency 53

The ROI Guy

FEBRUARY 4, 2009

Share to Twitter Share to Facebook Share to Google Buzz Labels: Information technology , IT , ROI , Server Virtualization , TCO , Virtual Desktop , VMware 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Top Rank Marketing

JULY 19, 2023

“AI has the potential to revolutionize every single part of marketing,” Marie Gulin-Merle , global vice president of ads marketing at Google, suggested. As the team at Think With Google recently looked at as its “big topic,” it’s more a matter of AI plus creativity, and not AI versus creativity.

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

The ROI Guy

OCTOBER 22, 2010

For example, in organizations where the CEO/President is the final decision-maker, ROI is “Extremely&# or “Very Important&# among 92% of respondents, but that number drops to 86% in organizations where Staff makes purchase decisions.&# Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

Adobe Experience Cloud Blog

MARCH 25, 2010

My motto: if you can’t add more value to the prospect than they can get in five minutes searching on Google, then don’t call.). Big lead generation programs like trade shows still play a role, but so do methods that create a steady stream of quality leads such as word of mouth, organic search optimization, and content-based marketing.

Sales Management 48

Sales Management Lead Ranking Work Management Sales Qualified Leads 48

The ROI Guy

FEBRUARY 4, 2009

What we did do is model the licensing and implementation cost advantage claims independently, comparing typical environments and using list price for all competitive licenses and Open pricing for Microsoft (available to most organizations). Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

JANUARY 10, 2011

Forrester dubs these investments the “MOOSE&# part of the budget – spending to Maintain and Operate the Organization, Systems and Equipment. Most organizations spend much more on branding and relationship management versus value-based sales and marketing initiatives. Alinean recognized by BtoB Magazine’s as one of To.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

FEBRUARY 4, 2009

As the credit crisis continues, organizations have been forced to tighten funding allocations in preparation for a long economic winter. Alinean recognized by BtoB Magazine’s as one of To. IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

WebMarketCentral

APRIL 6, 2009

Discover Niche Social Networking by I'm Blogging That An organized plan for maximizing traffic to your blog from social media sites, from using search and monitoring to find the most relevant niche social media sites for your blog and connecting with top users through submitting content and evaluating results.

Social Media 20

Social Media Optimization Digg Web 2.0 20

Marketing Insider Group

JULY 25, 2013

In partnership with the Netline Corporation, the CMO Council surveyed 400 BtoB buyers and content seekers around the world. ” And this is causing marketing dollars to be wasted as BtoB buyers are running from overly-promotional content that doesn’t meet their needs. Let me know what you think in the comments below.

Marketing Report 100

Marketing Report BtoB B2B Marketing Content Marketing 100

The ROI Guy

SEPTEMBER 4, 2007

Tuesday, September 04, 2007 The Business Value of Server Virtualization One of the key issues in IT today is that normal operating expenses consume way too much of the annual budget – 61% on average in most organizations is spent keeping the lights on, and 25% spent on regular migrations and upgrades.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 4, 2010

Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives. Alinean recognized by BtoB Magazine’s as one of To. So what is causing the buying cycle delays and frustrations, when all want a quicker, more streamlined buying process?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

Although maximizing IT labor productivity is a major goal of most IT organizations today, when making the purchase decision, it will be important to analyze all factors and not rely solely on TCA advantages of one platform or the other. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Webbiquity

FEBRUARY 21, 2011

3 items that should be in your 2010 email budget by BtoB Magazine. Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today. by BtoB Magazine. Post on Google Buzz. Email Marketing Tips and Tactics. 7 emails you should never send by iMedia Connection. ** 5 Stars. Tweet This!

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

The ROI Guy

DECEMBER 14, 2005

If we match IT investments with Maslow’s hierarchy of needs, a new understanding can be developed which proves Nicholas Carr right - basic levels of IT capability and maturity have been met in most organizations, and indeed have commoditized. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Ambal's Amusings

AUGUST 27, 2009

Influence: your prospects are driven to promote this knowledge to others in their organization and drive interest and buy-in for your product or service. Be patient, but ask questions of your provider, one client poll landed in the seventh organic spot on Google™ after 28 days. ” Mac McIntosh's Tip.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Webbiquity

JANUARY 19, 2011

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Social Media Affecting BtoB Buying Behavior by The Proactive Report. Google on Manipulating Search for ORM by Outspoken Media. ** 5 Stars.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

B2B Marketing Zone Posts

JUNE 9, 2010

They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. bpcares&#.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

Paul has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco. This is where some real innovation actually happens, and you get the ah ha moment of what truly works for your organization versus someone else's organization.

Thought Leadership 48

Thought Leadership Buzz BtoB Wiki 48

The ROI Guy

JULY 22, 2010

By making it easily accessible through our Web site, we’re confident more organizations will take advantage of the vital insight it provides to support the decision-making process.&# Alinean recognized by BtoB Magazine’s as one of To. Posted by Tom Pisello at 1:00 PM Email This BlogThis!

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Webbiquity

AUGUST 18, 2012

B2b marketers believe social media is critical to organic search success. BtoB Magazine ). Google and Google+. Google’s search engine is used by 85% of global Internet users every month. Google+ is expected to reach 400 million users by the end of 2012. BtoB Magazine ). BtoB Magazine ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

B2B Marketing Zone Posts

JULY 7, 2010

5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# increasing a firm’s credibility and visibility in search), developing a blog isn’t the right move for every organization. Seems doubtful. We need one, too.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

The ROI Guy

SEPTEMBER 10, 2010

This continues a trend Gartner has observed since 2008 as larger IT organizations started reducing their resource requirements through consolidation, waste elimination and other measures. Smart vendors need to anticipate these frugal budget trends, and help organizations figure out how to do-more-with-less.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40