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What Content Marketers Can Learn from the Greatest Television Steal of All Time

Contently

Last Thursday, the NFL announced a $113 billion TV deal with its broadcast partners—an insane haul that cemented the NFL as the most coveted entertainment property on earth. As it was announced, I couldn’t help but be reminded of the greatest television steal of all time—and the incredible innovations it introduced.

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LeadsRx Gives Advertisers Analytics Tools to Finally Measure National Television Commercials, Including Live, Broadcast, and Dual-Feed Cable Programming

LeadsRX

November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. Portland, Ore., Commercials air at different times throughout the U.S. About LeadsRx.

Cable 93
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Marketing to the 50+ crowd: A booming opportunity

Martech

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. CTV and streaming platform CPMs can be as much as 10 times greater than the cost of premium television advertising. Outspend on Temu.

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OTT and CTV: which is which?

illumin

It’s time to clear the air and understand the differences between the two marketing phenomena. Even the average marketer still falls trap to this typical confusion of distinguishing between OTT and CTV. Put succinctly, OTT is the process of streaming or viewing video content on your phone, tablet, television, or laptop.

Cable 101
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TV or not TV? That is the question: Insights on World Television Day

ClickZ

30-second summary: Television has gone through significant transformations since its invention in 1924. As this is almost as much as the number of people living in the country, CTV advertising is understandably a tool most marketers willingly go for. Earlier this year that there were 400 million CTV devices in the US. billion in 2021.

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Let’s get digital

SmartBrief - Marketing

Read on for a primer on the Internet Protocol Television standards throughout the world. North America, South Korea, Suriname and the Dominican Republic use TV specifications from the Advanced Television Systems Committee. reached 70% of households in the US, with 14 markets in the country incorporating it during that year.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.