ClearVoice

JUNE 5, 2023

In the ongoing battle of the social networking giants, TikTok, Instagram, and YouTube are gaining steam. Given its huge reach, no wonder marketers are increasingly using Facebook videos to tell their stories and connect with customers. Viewers can comment on and share the broadcast while it’s ongoing. The appropriate length.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

Valasys

JANUARY 25, 2024

Then you need to incorporate video marketing into your strategy! Today, video has become the most engaging and effective medium for reaching your target audience. Whether it’s a teaser video to build excitement or a detailed product demonstration, videos have the power to capture attention and leave a lasting impact.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Adobe Experience Cloud Blog

MARCH 14, 2017

Author: Cameron Jahn Live video has tremendous power to bring people together. And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. Content Creation.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Vidyard

AUGUST 13, 2018

Video is an important part of good content strategies The importance of video has been a consistent message from the stage at INBOUND. We are sure that HubSpot is working away looking at how video applies to each stage of the inbound funnel. Video has become ridiculously easy to do yourself. It’s fun. Who are you?

Curation 118

Curation Top of Funnel Video Marketing Content 118

sagefrog

FEBRUARY 7, 2024

You can maintain engagement with potential customers through blog posts, videos, webinars, websites, and other interactive experiences. Live streaming, webinars, and short-form videos are gaining popularity, providing various options for B2B marketers. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Vidyard

JUNE 8, 2017

Bolstered by a recent trend towards cord-cutting, and devices like AppleTV and Google Chromecast, video podcasts are staking their claim as not only one of the most engaging syndicated content forms, but one of the most popular. Many brands are looking to video podcasting as a new medium for promoting thought leadership.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Parse.ly

APRIL 7, 2022

For a marketer in today’s ever-evolving space, the current conclusion is the same whether your team includes dozens of experts or you’re part of a savvy duo: You need to create marketing videos if you plan to stand out. Assemble an effective video content marketing tool stack to save time. Prioritize pre-production.

Resources 52

Resources Video Marketing Planning Work Management 52

Tomorrow People

OCTOBER 24, 2017

Taco Bell: Becoming a Broadcaster. Taco Tales ’ is the American fast food company’s highly original YouTube campaign featuring a series of comical, entertaining short films that just happen to feature for example, a Taco Bell employee. We're really charged with how do we continue to really bring the brand to life over time.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

BenchmarkONE

NOVEMBER 1, 2019

Did you know that 53% of customers engage with a brand after watching one of their videos on social? Video marketing has, without question, become one of the most effective forms of marketing available. Introducing video into your marketing strategy seems like a no-brainer. But not all videos perform at this high of a level.

Video Marketing 51

Video Marketing Webinar Metrics Content Paid Search Agency 51

Oktopost

APRIL 21, 2020

Watch the live broadcast: In today’s times, the value of information being distributed by B2B marketers is proving to be powerful in keeping audiences connected to the brand. In addition, webinars, YouTube videos and digital panels all make for powerful watch-any-time content. Empathy has been key to staying connected.

B2B Marketing 109

B2B Marketing B2B Work Management Content 109

Sprout Social

OCTOBER 10, 2019

It’s not necessarily just about broadcasting your content like Instagram or Pinterest, for example. They don’t use it just to distribute and consume content. Their Tweets are essentially just broadcasts, which is not what Twitter is about as we mentioned earlier. Twitter Video. Interacting with consumers. Networking.

Twitter 107

Twitter Marketing & Strategy Marketing Strategy Tips 107

flux.la

AUGUST 11, 2020

Before we jump in, here’s a video discussing the most popular apps and sites: Successful Marketing. Instagram was founded as a one-of-a-kind media platform launched for distributing visual content. Read next: Guide to save Facebook videos without a software. You can promote your content on YouTube and broaden your reach.

Paid Content 52

Paid Content Social Media Media Brand Identity 52

Vidyard

JANUARY 8, 2015

And since 2015 has been predicted to be the year of video marketing , soaking in everything you can about using video as part of your digital marketing initiatives is a smart move. Video’s a ‘rising’ medium. But this list should keep your video marketing belly full for at least a few months! Jump on it!

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

EMagine B2B Blog

APRIL 19, 2019

YouTube – With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network.

Social Media 50

Social Media Social Marketing Marketing & Strategy Marketing Strategy 50

Oktopost

APRIL 2, 2020

As the world depends on video-conferencing amidst the crisis, cross-cultural issues are becoming ever more present. Listen to the podcast: Or watch the live broadcast: In today’s new normal , whether people wanted to work globally or not, employees are being forced to adapt to a remote life-syle.

B2B Thought Leadership 77

B2B Thought Leadership B2B Thought Leadership Broadcasting 77

EMagine B2B Blog

MARCH 19, 2018

With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. How can I make my social media efforts effective? Establish goals.

Social Media 43

Social Media Social Marketing Marketing & Strategy Marketing Strategy 43

EMagine B2B Blog

MARCH 19, 2018

With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. How can I make my social media efforts effective? Establish goals.

Social Media 40

Social Media Social Marketing Marketing Strategy Marketing & Strategy 40

Contently

JUNE 8, 2016

Fans are demanding ever more real-time or in-depth information beyond traditional news and broadcast channels. Content will be published on YouTube , Snapchat , Twitter , Facebook and Instagram , as well as its owned digital properties, and distributed throughout the company for PR and social teams to use across global markets.

Brand Identity 60

Brand Identity Branding Youtube Distribution 60

Biznology

OCTOBER 16, 2017

For example, a PC must be booted, then video conferencing software must be loaded before using it to select people to call, and then used to set up and start a video conference. We hang up after a video conference or phone call. Exponential growth publishers can broadcast these new realities for mass use.

Work Management 152

Work Management Marketing Management Custom Publishing Paid Search Agency 152

LeadsRX

MARCH 9, 2022

It includes both linear and video-on-demand (VOD) delivered in this way but excludes connected TV (CTV), smart TV, and OTT. Television programming distributed through cable, satellite, or broadcast networks; includes TV Everywhere, on-demand content. Connected TV (CTV). Apple TV, Google Chromecast, Roku). Over-The-Top (OTT).

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Sprout Social

JULY 16, 2020

Similarly, having notes and timestamps is useful for readers who want to skim your episode and don’t have time to listen to the whole broadcast. How to market, promote and distribute your podcast. Alternatively, you can upload your podcasts manually to platforms such as SoundCloud and YouTube. Picking your podcast gear.

Cable 127

Cable Social Media Distribution Promotion 127

PureB2B

DECEMBER 15, 2015

Create a YouTube Channel. YouTube is the best place to put out your video content. Create a Product Video. The solution to this is to create a video so that they’ll have another way to find, practical, and explore your offering. The video doesn’t need to be long or complex, as long as you get your message across.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

PureB2B

DECEMBER 15, 2015

Create a YouTube Channel. YouTube is the best place to put out your video content. Create a Product Video. The solution to this is to create a video so that they’ll have another way to find, practical, and explore your offering. The video doesn’t need to be long or complex, as long as you get your message across.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

Hubspot

MAY 11, 2021

Ultimately, if you're interested in testing out Clubhouse as its own potentially powerful marketing channel, Brown encourages you to consider the needs of that platform as entirely separate from podcasting: "Clubhouse is to podcasts as Twitch is to YouTube. There's serious benefits in repurposing content.

Work Management 101

Work Management Paid Search Agency Tips Marketing Management 101

Hubspot

MARCH 8, 2017

From Napster to YouTube Music: The History of Internet Radio. Broadcast Radio. Although radio technology had existed long before, the alleged first commercial American radio station , KDKA, didn’t begin broadcasting until 1920. families were said to own broadcast radios. for distribution to U.S. Live Performance.

Peer-to-peer 78

Peer-to-peer Broadcasting Copyright P2P 78

Content Standard

MARCH 1, 2016

In GM’s leap day video campaign (produced by Philo Media ), the brand enlisted help from celebrities such as Kevin Spacey , Eva Longoria, and Ashley Benson to give back to people in need. In this video, Eva Longoria visits PADRES Contra El Cáncer (Parents against cancer), which supports Latin American families who are battling cancer.

Campaigns 40

Campaigns Paid Search Agency Advertising Agencies Broadcasting 40

Vidyard

FEBRUARY 4, 2020

Create a Webinar Video Hub 5.4 Webinars are one of the most popular types of video for businesses—alongside demos, how-to videos , customer testimonials, and explainer videos —according to research from Demand Metric. Live-streaming allows you to use slides, video, and even screensharing to make your point.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Ledger Bennett

MARCH 12, 2020

In this digital day and age, there’s no reason a live event can’t be broadcast via digital channels. – YouTube. Create videos to run through online demos, product information or industry insight and upload to the hub. Distribute valuable content with a podcast . Spin off the podcasts into blogs, videos and more.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Content Standard

MARCH 1, 2016

In this video, Eva Longoria visits PADRES Contra El Cáncer (Parents against cancer), which supports Latin American families who are battling cancer. With branded content appearing on YouTube and ESPN homepages, GM took advantage of the leap day by supporting noble causes on uber-popular websites.

Campaigns 40

Campaigns Paid Search Agency Advertising Agencies Broadcasting 40

Brandpoint

JUNE 12, 2019

You’ve written the perfect script, targeted your audience and decided the message you want to share with them, filmed take after take, and now, after hours of editing, you finally find yourself with a perfectly crafted video. What is Branded Video Content? So, now what? What next steps take priority over others? Owned Media.

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

Vidyard

FEBRUARY 4, 2020

Create a Webinar Video Hub 5.4 Watch and Learn Watch Video Producer, Mat King, explain what webinars are and how to make an effective one. Live-streaming allows you to use slides, video, and even screen sharing to make your point. Webinars can be a very interactive video format. How to Make a Webinar 4.1

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Valasys

JULY 24, 2019

According to a report published by buffer.com, approximately 94% of the marketers use Facebook to distribute important pieces of content about their products or services, which is considerably higher than other platforms such as Twitter & Instagram. Source: outbrain.com).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Adobe Experience Cloud Blog

AUGUST 21, 2013

Take a look at what platforms healthcare marketers are using most often to distribute content, the dark blue being healthcare marketers and the light blue being all marketers : But which healthcare providers are taking advantage of social media? In fact, many healthcare companies are starting to become more involved in social media.

Social Media 48

Social Media Media Broadcasting Thought Leadership 48

Hinge Marketing

APRIL 20, 2016

Set up social media channels for content distribution: Twitter, LinkedIn, YouTube, etc. Develop video case stories (on website and for sharing through social media) [Attraction and nurturing vehicles]. Related Stories What Is the Cost of Video Production for the Web? Roll out a social media plan and usage policy.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

ClearVoice

MAY 2, 2019

Once upon a time on August 1, 1981, a video music channel called MTV was born. Ironically, the first music video ever played was “Video Killed the Radio Star.” When this first video was broadcasted, it marked a significant turn in the consumption of content. Video content is an unstoppable force today.

Video Marketing 85

Video Marketing Planning Content Paid Search Agency 85

Valasys

AUGUST 30, 2019

Avid defines gamification as the application of big data & video game technicalities to the workplace chores. Focus on Social Media Marketing Strategies : According to Criteo, the most popular social media channels for Gen Zers are YouTube, Snaphat & Instagram.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49