article thumbnail

How Brands Like Google, Twitch, and Sephora Built Brand Communities — and How You Can, Too

Hubspot

Over the past few decades, companies, marketing departments, and c-suites have used the term "community" to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists. Local community groups help them succeed.

article thumbnail

How Brands Like Google, Twitch, and Sephora Built Brand Communities — and How You Can, Too

Hubspot

Over the past few decades, companies, marketing departments, and c-suites have used the term "community" to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists. Local community groups help them succeed.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 tips from the man behind #Sprinklegate

Sprout Social

The BBC’s #Sprinklegate coverage was the broadcasting company’s top-viewed article of 2021. Here are five tips Myers shared to help marketers (and fellow notorious lawbreakers) sprinkle ingenuity into their social media strategy. You should identify which shared enemies—or experiences—you have with your community.

Tips 86
article thumbnail

Community Management: A Social Media Expert Spills Her Secrets

Content Marketing Institute

We wanted to know: How does the expert’s expert build and manage communities? I asked Christin for tips on how to think like a community builder. As marketers and businesspeople, we know social presents tremendous opportunities for business … but when it’s used only as a broadcast channel, you’re failing to make connections.

article thumbnail

Your B2B Social Media Plan Needs to Include These 8 Steps

Top Rank Marketing

But make no mistake: social media marketing can be extremely effective in B2B, helping marketers drive awareness, build community, establish credibility and much more. 4: Build a community When you’re establishing your brand presence on social media, it starts by attracting an audience with great content.

article thumbnail

11 Tips for Manufacturing Marketers Dealing with the Coronavirus Crisis

Brandpoint

In that spirit, here are some general tips to consider while navigating your business through coronavirus-related challenges. Broadcast webinars. Include content that speaks to customer concerns, questions and interests, perhaps focusing immediately on tips and news related to recommended use of your products during the coronavirus.

article thumbnail

5 Reasons Brands Should Adopt a Content Marketing Webinar Strategy

Scoop.it

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. The inevitable increase in engagement is also ideal for developing an online community as it helps the audience to trust the brand more. It’s a big part of why they have a strong online community of 500,000 marketers.