Sprout Social

MAY 4, 2022

Heck, TikTok hashtag challenges like the #OldTownRoadChallenge or Chipotle’s #GuacDance boasts over a billion views each. Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. million video creations.

Brand Identity 110

Brand Identity Branding Tagging Viral Marketing 110

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. What is social media SEO?

Social Media 154

Social Media SEO Cost Per Click Media 154

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brand Identity 127

Brand Identity Branding Word of Mouth Social Media 127

Martech

DECEMBER 8, 2023

Meta’s Threads now has its own version of hashtags. Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. Topic tags are now accessible to all users worldwide to enhance search functionality within the app. Why we care. Topic tags support phrases with spaces.

Tagging 117

Tagging Paid Search Agency User-Generated Content Communities 117

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. In this article, we’ll discuss some of the most effective techniques in viral marketing to help boost brand awareness and conversion rates. billion monthly active users as of 2023. billion users in 2023.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.

Work Management 104

Work Management Brand Identity Branding Customer Satisfaction 104

Sprout Social

NOVEMBER 28, 2022

Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. This is especially useful for brands who rely on long-form content, like media companies. People want to see the faces behind a brand.

Brand Identity 126

Brand Identity Branding FAQ Social Media 126

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. For example, a life insurance brand may want to appeal to both older and younger generations.

Brand Identity 114

Brand Identity Branding Marketing AI Social Media 114

Sprout Social

JANUARY 24, 2024

It’s a top spot for generating leads and getting your brand seen. One strategy for driving growth and visibility on the platform is using the right hashtags. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content.

Linkedin 114

Linkedin Trends Eye-Tracking Marketing Agencies 1 114

Stevens & Tate

MARCH 31, 2024

Noteworthy Marketing Trends and News Google’s Update and Latest Changes In its ongoing quest to enhance user experience and maintain the integrity of its search platform, Google unveiled an important core update in March 2024. Modern logo designs are essential for crafting a memorable brand image in today’s digital age.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

ClearVoice

SEPTEMBER 22, 2023

Want to use content created by users (UGC) in your curation strategy? Finally, you’ll learn different ways to use these testimonials to reach your target audience, expand your brand’s reach, and create loyal customers. It’s content created by others—not the brand. You already have UGC!

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

Sprout Social

AUGUST 15, 2023

not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. How do they identify brand mentions for competitive analysis? and immediately identify keywords for data analysis to reveal brand health or customer experience insights. Add to that, tight budgets and limited manpower.

Marketing AI 84

Marketing AI Brand Identity Branding Planning 84

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). LinkedIn gives users a raw Social Selling Index out of 100.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Stevens & Tate

FEBRUARY 16, 2024

A well-optimized approach can lead to increased brand visibility, engagement, and conversions. Examples : Instagram : This platform’s algorithm prioritizes engaging visual content and the strategic use of hashtags to increase discoverability among targeted audiences. However, various SEO pitfalls can hinder these outcomes.

Social Media 98

Social Media SEO Optimization Media 98

Sprout Social

NOVEMBER 29, 2023

Instagram automation refers to the use of third-party software to manage your account, carry out tasks and/or interact with users without a human present. From breaking down what hashtags people use to suggesting accounts to follow, bots encourage you to take a deeper dive into your audience’s preferences. Poor automation looks spammy.

Automation 115

Automation Tools Work Management Marketing & Strategy 115

SocialPilot

FEBRUARY 6, 2024

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. In this competitive social media generation, authenticity and engagement are the two alphas of the game. As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Work Management 113

Work Management Marketing AI Brand Identity Branding 113

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. With more than one billion active monthly users, buyers of all kinds are flocking to TikTok for inspiration, entertainment, education and more.

B2B Marketing 135

B2B Marketing Brand Identity Branding B2B 135

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. That’s the average amount of time TikTok users spend on the app each month. TikTok generated around $4.6 Learn more here. Fourteen hours.

Campaigns 142

Campaigns Examples Design Planning 142

Martech

AUGUST 11, 2021

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. The way consumers engage and evaluate brands online is constantly evolving.

Social Media 134

Social Media Marketing AI Media Brand Identity 134

Huptech Web

DECEMBER 2, 2022

What is UGC(User Generated Content)? What is the Importance of User Generated Content? How Does User Generated Content Really Affect Brands? What are the Different Types of User Generated Content? Brands Using UGC for Their Benefit. So how can brands take care of this aspect?

User-Generated Content 52

User-Generated Content Generation Brand Identity Branding 52

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. Setting your brand apart from the competition is essential for success. Thanks to social media, the goals of brand marketers are within reach. One in three consumers use social media to learn about or discover new products , services or brands.

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. Instagram on the other hand does not generate leads for us. Don’t let anyone else tell you different.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention.

Webinar Metrics 105

Webinar Metrics Tips Marketing AI Social Media 105

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. Instagram on the other hand does not generate leads for us. Don’t let anyone else tell you different.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

SmartBug Media

JUNE 13, 2023

Ideally, e-commerce brands strategically market their products or services without advertising them outright. A Shopify-Instagram integration gives your brand access to your customers (and potential customers) while they browse content, not necessarily while they shop. Product promotions often thrive on subtlety.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Contently

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

Effectiveness 121

Effectiveness Social Media Paid Search Agency Viral Marketing 121

Martech

OCTOBER 30, 2023

I am the first generative AI chatbot for marketing technology professionals. Participate in hashtag challenges: Hashtag challenges are a popular feature on TikTok. Look for influencers whose audience aligns with your target market and collaborate on content that showcases your brand or message.

Campaigns 93

Campaigns Top of Funnel Best Practices Marketing AI 93

SocialPilot

APRIL 26, 2024

Embed this post Posting at the Best Time (for every channel) Becomes Feasible Still, there are brands, SMBs, and marketers who do not know the importance of posting their content on the right channel at the right time. Do you want more conversions or brand awareness? to enhance the relevancy for the audience.

Social Media 92

Social Media Effectiveness Media Top of Funnel 92

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Examples 111

Examples Brand Identity Branding Public Relations 111

SocialPilot

JANUARY 5, 2024

I doubt you would find a brand post on social media without any hashtags accompanying it. Since its discovery, hashtags have been a huge part of social media evolution. Marketers have constantly been using social media hashtags to boost brand visibility. Are hashtags still relevant in 2024? for brands.

Social Media 72

Social Media Media Viral Marketing Eye-Tracking 72

Sprout Social

APRIL 19, 2022

There isn’t much that gets consumers more excited than seeing an “X” between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Altogether, the TikTok hashtag “#EyesLipsFamous” garnered 41.8M While e.l.f.’s

Ideal Customer Profiles 87

Ideal Customer Profiles Brand Identity Branding Cross-Selling 87

Sprout Social

AUGUST 30, 2019

Instagram users want to see that. As goes for the user, so should go for brands. 2) Spotlight User-Generated Content. We all know we need to feature submissions from our fans in our content strategy somehow—it’s what keeps them posting about your brand! 3) Covert Hashtagging and Geotagging.

Brand Identity 110

Brand Identity Branding User-Generated Content Tagging 110

Sprout Social

AUGUST 8, 2023

If your brand is on TikTok, you’re probably aiming to create your own viral moment. Just like every social media platform has an algorithm that helps put relevant content in front of each user. User interactions User interactions refer to the actions each user has taken on videos they’ve already watched.

SEO 92

SEO Viral Marketing Keywords High Quality Lead 92

Content Marketing Institute

OCTOBER 3, 2018

If your brand doesn’t rely solely on commissioned or in-house content, you could have potential legal exposure from the images you use on social media. Google Images has a reverse image search feature that allows users to click on the camera then upload an image and view the websites using that image. Click To Tweet. Click To Tweet.

Social Media 107

Social Media Copyright Brand Identity Branding 107