ClearVoice
SEPTEMBER 4, 2020
Content marketing statistics for SEO. eMarketer ). eMarketer ). Content marketing statistics for local search. eMarketer ). Nearly 3 in 4 marketers believe their efforts on social media are effective or very effective. Nearly 3 in 5 fashion and beauty brands use influencers in their social marketing efforts.
Contently
AUGUST 15, 2017
In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group. It makes sense that there is still plenty of confidence in event marketing. But that doesn’t mean B2B events aren’t affected by the digital revolution. Data and ROI.
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markempa
NOVEMBER 16, 2006
I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?
markempa
JANUARY 4, 2006
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.
Adobe Experience Cloud Blog
JANUARY 21, 2016
So without further ado, here are five trends and predictions the Marketo marketing team identified for this year and how you can prepare for them: 1. Social Media Marketing: Google is going to feel the pressure from social media advertising. This also includes developing a greater alignment between marketing and sales.
SnapApp
DECEMBER 20, 2018
74 percent of customers feel frustrated if a brand’s website content isn’t personalized. Over 78 percent of consumers will only engage with offers that have been personalized to their previous engagements made with a brand. If customers expect that much personalization, B2B marketers need to get on board…and fast.
markempa
MARCH 30, 2005
« New PDF Tracking Gives Us Pause | Main | Podcast: Landing Pages for Lead Generation » Word of Mouth Marketing relies on reputation not branding The premise of my post is that B2B marketing and B2C marketing are different. Should reputation take a back seat to branding? " - Field of Dreams.
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