Webbiquity

JUNE 13, 2023

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. But you need to create meaningful connections to retain their business. Personalization can help.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Marketri

MARCH 6, 2024

My specialty was, and in many ways still is, professional services marketing. So, I decided to champion the launch of the Philadelphia chapter of the Professional Services Marketing Association (Note, I did this before I had my first client). Messy books = messy business. It’s easier to get business when you’ve had business!

Ad Building 118

Ad Building Tips Branding Brand Identity 118

KoMarketing Associates

JUNE 1, 2023

Oracle recently partnered with Ascend2 to publish the “What B2B Organizations Can Learn from Consumers’ Service Experiences” report, and data indicated that 99% of customers claimed that the quality of the service they receive influences their overall impression of the organization to some extent.

Marketing Report 218

Marketing Report B2B Marketing Service B2B 218

Convince & Convert

DECEMBER 6, 2023

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? And it’s exactly why you should focus on providing holistic customer service through social media. They need brands to provide quick and effective solutions to their problems.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Webbiquity

NOVEMBER 29, 2022

Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources. Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. Train your employees.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Go Beyond SEO

JANUARY 23, 2024

Understanding SEO & SEO service for small business options If we dive into the vast world of digital marketing, we can’t help but shine a spotlight on a term on everyone’s lips: SEO. At its core, search engine optimization (SEO) is our secret sauce for elevating a brand’s visibility online.

Small Business Marketing 78

Small Business Marketing SEO Service Business 78

Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer.

Digital Asset Management 272

Digital Asset Management Product Branding Brand Identity 272

Webbiquity

MARCH 10, 2022

Branding is one of the most important aspects of business success. Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. What elements of your brand set it apart from your competitors?

Spending 327

Spending Branding Brand Identity Top of Funnel 327

Webbiquity

MARCH 30, 2024

When you’re starting out with a new business, one of the first and most important things you to do is promotion. The more you do this, and the more effectively you do it, the more successful your business launch will be. An interesting business card can really make a difference. Contributed post. Yes, it’s an ad.

Ideal Customer Profiles 149

Ideal Customer Profiles Business Newsletter Word of Mouth 149

The Forward Observer

MARCH 15, 2024

Today’s customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service-oriented. While this sounds like common sense, shockingly few organizations actually conduct business this way. Allen Weiss and Debbie J.

Branding 186

Branding Brand Identity Work Management Marketing Management 186

Marketing Insider Group

NOVEMBER 30, 2021

That’s brand awareness in action. Brand awareness , or the extent to which consumers know and recognize your brand, is critical in today’s crowded digital marketplaces. Consumers are inundated with advertisements and other brand messages every hour of every day. So how do you know if your company has brand awareness?

Branding 299

Branding Brand Identity SERP Paid Search Agency 299

Sprout Social

OCTOBER 27, 2022

What does it mean to have exceptional customer service? So brands—now’s the time to build a social customer care strategy (if you don’t already have one). In this piece, we’ll discuss leading s ocial media customer service statistics and how to use them to build stronger relationships in 2023. Website chatbots?

Social Media 108

Social Media Statistics Marketing Management Ideal Customer Profiles 108

CopyBlogger

JANUARY 10, 2023

Content marketing for small businesses doesn’t look much different from what larger companies do to promote their products or services. The post Content Marketing for Small Businesses: 7 Projects for Brand Managers appeared first on Copyblogger. Continue Reading.

Small Business Marketing 117

Small Business Marketing Marketing Management Content Marketing Branding 117

Seismic

MARCH 12, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In today’s noisy marketplace, enablement promises more efficient and effective teams, elevated brand recognition, and accelerated growth.

Work Management 105

Work Management Marketing Management Service Contingency Planning 105

Salesforce Marketing Cloud

APRIL 25, 2024

Good customer service is important — whether we’re receiving or providing it. But what is good customer service, anyway? Good customer service means meeting customer needs and expectations consistently. This can lead to business growth — even when you’re not at your best.

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

Content Marketing Institute

DECEMBER 7, 2023

Megan Gilbert joined as editorial director to launch FORTUNE Brand Studio. Four years later, she's the vice president and has helped grow it to $16 million in revenue. Learn how she leads the agency and why she's a Content Marketer of the Year finalist.

Branding 86

Branding Brand Identity Paid Search Agency Service 86

Go Beyond SEO

FEBRUARY 29, 2024

Welcome to our guide on expert local SEO services for accountants ! In today’s digital age, having a strong online presence is crucial for any business, including accounting practices. When potential clients are looking for accounting services in their area, they turn to search engines like Google.

Marketing Management 78

Marketing Management SEO Service Ideal Customer Profiles 78

Sprout Social

SEPTEMBER 12, 2022

So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. What do social media management services include?

Work Management 89

Work Management Marketing Management Paid Social Agency Advertising Agencies 89

SmartBrief - Marketing

OCTOBER 3, 2023

This strategy – which can be applied in brand partnerships – has come to the forefront because producers are able to leverage the popularity of separate franchises to create buzz and attract a wider audience. To get the most out of a potential brand partnership, consumer-facing brands should keep the following factors in mind.

Marketing Budget 52

Marketing Budget Branding Brand Identity Business 52

Sprout Social

AUGUST 16, 2023

Coupled with the unpredictable nature of social media and the looming economic downturn , many weary financial services executives see social media as a threat. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet. It should encompass conversations across the internet.

Work Management 74

Work Management Marketing Management Social Media Service 74

Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. But providing personalized and speedy service is easier said than done by hand. What is customer service software? What is customer service software?

Enterprise Management 84

Enterprise Management Work Management Software Service 84

Sprout Social

MAY 7, 2024

The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. By utilizing social media monitoring tools that offer advanced TikTok analytics , brands gain valuable insights to steer their strategies in the right direction.

Marketing AI 102

Marketing AI Work Management Tools Marketing Management 102

Hinge Marketing

MARCH 4, 2019

The digital transformation that has reshaped industry after industry has come to professional services — profoundly impacting how a firm’s brand is shaped and communicated. Digital branding is here to stay. Digital Branding Defined. So the obvious question is, “How important is your digital brand?”.

Service 91

Service Branding Brand Identity Differentiation 91

Thinkers360

APRIL 28, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Personal Branding for 2024. Congratulations to all our Personal Branding influencers who participated! Join Enterprise Lite to work with all of these Personal Branding influencers! Join us today !

B2B Thought Leadership 112

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 112

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. Congratulations to all our Business Continuity influencers who participated! Join Enterprise Lite to work with all of these Business Continuity influencers! Join us today ! Brian Reid Score: 68.81

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 116

Salesforce Marketing Cloud

APRIL 10, 2024

How much do your customers like their self-service customer service experience with your business? Self-service lets your customers find the answers they need on their own time, without the help of an agent. What you’ll learn: What is self-service customer service?

Service 59

Service Allocation Knowledge Base Customer Satisfaction 59

The Daily Egg

OCTOBER 31, 2021

Creating a dynamic and impressionable logo and brand identity that accurately represents your business takes more than a simple sketch or a. The post Best Logo and Brand Identity Services Compared appeared first on The Daily Egg.

Service 70

Service Branding Brand Identity Best Practices 70

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Recognizing your agents’ contributions during National Customer Service Week (celebrated annually the first full week of October) is an opportunity to say thank you and continue to foster a positive, high-performing work environment. Here are six Customer Service Week ideas to show your appreciation all year round.

Work Management 136

Work Management Service Customer Satisfaction Ad Exchange 136

Sprout Social

FEBRUARY 8, 2024

One person, however, is frantically trying to figure out why they were overcharged by your business. If you answered “we route these issues to the appropriate support agent”, then you’re probably familiar with the concept of customer service tiers. What are customer service tiers? Who are you prioritizing?

Work Management 105

Work Management Marketing Management Service Paid Search Agency 105

Martech

MARCH 20, 2024

Don’t default to talking about the products or services your company provides or how it delivers them. Revisiting your why will guide your rebrand and the development of your messaging framework, including your brand story. Dig deeper: Innovation vs. rebranding: How to choose the best change for your business 2. Microsoft).

Enterprise Management 100

Enterprise Management Work Management Marketing Management Branding 100

BenchmarkONE

SEPTEMBER 23, 2020

From your product to your team, your small business brand is one of a kind — so celebrate it! From the inside out, acknowledging what makes your brand special and unique can only be a good thing, so invest in strategies that amplify your individualism and honor all that makes you, well, you. Why Your Brand Individualism Matters.

Small Business Marketing 109

Small Business Marketing Branding Brand Identity Business 109

BenchmarkONE

NOVEMBER 18, 2021

Whether customer service is your responsibility as the business owner or you have a team of ten, your small business has a duty to perform to a standard that your customers can appreciate. . Excellent customer service can make or break a small business, especially in our increasingly competitive global economy.

Small Business Marketing 95

Small Business Marketing Work Management Marketing Automation Services Marketing Management 95

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 109

Branding Brand Identity Advertising Agencies Cross-Selling 109

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 100

Resources Enterprise Management Work Management Marketing Management 100

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. When an influencer recommends a product or service, their endorsement comes across as a recommendation from a trusted friend rather than a corporate slogan.

Advertising Agencies 112

Advertising Agencies Branding Brand Identity Marketing & Strategy 112

Oktopost

OCTOBER 26, 2023

For financial services firms, establishing a robust and trustworthy brand image is pivotal for sustained success. And because customers tend to trust individuals over brands, employee advocacy is the best way to connect with your potential clients and build your reputation as a reliable financial expert.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125