Hubspot

JANUARY 1, 2015

If you come across an interesting data set on Wikipedia or in a magazine article, track down the original data. friends don’t let friends cite Wikipedia. Other top-tier data sources can include industry white papers or academic publications. Academic Studies/White Papers. Financial Data.

Wikipedia 28

Wikipedia Paid Search Agency Case Studies Paper 28

Buzz Marketing for Technology

JUNE 27, 2008

I think this book is one of the best treatments of how to empower knowledge workers and it covers what knowledge management should be. He expressed some of his same concerns about blogs in the book (p.108) Book Review. FAST White Paper. Find out more and download the paper today. argues that his own blog â??

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Webbiquity

JANUARY 4, 2010

Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon. The Steven Wright Guide to Content Marketing by Copyblogger. You never correct yourself. He doesn’t, either.&#

Creativity 100

Creativity Paid Search Agency Web 2.0 Best Practices 100

Biznology

JULY 16, 2013

There’s so much amazing opportunity to dig up all of those awards, wins, relationships, announcements, testimonials, case studies, and white papers that you’ve produced en masse well before blogs existed, and pepper them into your present in the form of “it’s been ten years since” or into your past.

Social Media 80

Social Media Media Internet Marketing Google 80

Paul Gillin

SEPTEMBER 8, 2010

In this groundbreaking book, the authors expand upon ideas laid down in their early research that are both simple to grasp and momentous in their implications. The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. That doesn’t mean publishing more promotional white papers.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Hubspot

JUNE 28, 2010

They’re easy to distribute and spread like wildfire – Make the ebook free (don’t collect money, don’t collect email addresses) and add a Creative Commons license to the content so people can share the e-book easily. White papers are used to educate readers and help people make decisions.”

Budget Programs 28

Budget Programs Wikipedia Marketing Budget Thought Leadership 28

Webbiquity

NOVEMBER 5, 2012

Divided into three sections— Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results.

Optimization 100

Optimization Curation PR Public Relations 100

WebMarketCentral

AUGUST 24, 2009

The Steven Wright Guide to Content Marketing by Copyblogger Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon. You never correct yourself. He doesn’t, either."

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

Valasys

JULY 15, 2019

As stated by Oli Gardner, Co-founder of Unbounce, in an article: “Your landing pages aren’t Wikipedia. For example, if a white paper has to be promoted, the target audiences must be told about the vital information that the document contains , & not straightaway about the product or service that the whitepaper is promoting.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56

Paul Gillin

JUNE 24, 2010

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” First, we’ll compare the ROI of webcasts to white papers. What is the conversion rate of webcast viewers versus people who download a white paper?

ROI 50

ROI Paid Content Social Marketing Webcast 50

ClearVoice

NOVEMBER 18, 2019

ebook (not eBook or E-book). white paper (not whitepaper). Use single ‘quotation marks’ around: movie, TV show, book, and podcast titles; titles for major creative works. The following sites do not count as credibility links: Wikipedia. But ClearVoice blog writers beware: Eyes are watching.). cost-per-click (CPC).

Wiki 45

Wiki Guidelines Work Management Cost Per Click 45

Biznology

DECEMBER 2, 2014

Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” Content Marketing is the newsroom, Inbound Marketing is the paper; Content Marketing is production, Inbound marketing is distribution.

Social Media 80

Social Media Social Marketing Advertising Agencies Media 80

Buzz Marketing for Technology

JULY 24, 2008

Additional information on this project and extended case studies will be published in a forthcoming book, Science on the Internet (Olson, Zimmerman, & Bos, 2007). Wikipedia uses community vetting in a different way. The national collaboratory—A white paper. Wenger, E., & & Lave, J. Lederberg & K.

Communities 100

Communities Practices Sample Work Management 100

Scoop.it

MAY 24, 2022

British advertising executive David Ogilvy (who you may remember as the “Father of Advertising”) wrote in his book Confessions of an Advertising Man that “when you have written your headline, you have spent eighty cents out of your dollar.” Source: Wikipedia. Write a captivating headline and meta description.

Top of Funnel 52

Top of Funnel Marketing AI Blogger Content 52

Directive Agency

MAY 9, 2017

Mediums: Podcasts, Books. Most traditionally, lead generation assets are grouped as: White Papers. Wikipedia (Non-VA). By understanding this, we can start to map out the following critical aspects of understanding our target customers interests, preferred mediums, frequency, and favorite social channels. VP of Marketing.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Biznology

DECEMBER 17, 2013

Even authors rewrite, re-edit, and revise their dead tree books in order to remain relevant and saleable. With very few exceptions, people very rarely buy the oldest business books. And, if you’ll notice, Wikipedia and even Google.com are pretty fugly and they’re possibly the best sites on the web. A lot changes in 22 months.

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80

Convince & Convert

DECEMBER 30, 2015

Book Reviews. If you’ve been blogging, e-books are a perfect way to use individual posts as chapters in a larger content format. Audio Books. Now that you’ve written your e-book, complement it with an audio version for your auditory learners. White Papers. Listicle Summaries. Content Libraries.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Book Reviews. If you’ve been blogging, e-books are a perfect way to use individual posts as chapters in a larger content format. Audio Books. Now that you’ve written your e-book, complement it with an audio version for your auditory learners. White Papers. Listicle Summaries. Content Libraries.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Content Marketing Institute

MAY 15, 2018

In short, fact-checking matters just as much in a 280-character tweet as it does in a 10-page white paper. Fact-checking matters just as much in a 280-character tweet as it does in a 10-page white paper, says @kimota. Wikipedia is NOT a source. Wikipedia is NOT a source. Click To Tweet. Trust no one.

Social Media 103

Social Media Media Stats Wikipedia 103