Oktopost

JUNE 14, 2021

For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. What Is Lead Generation? If demand generation catches the fish, lead generation reels them in.

Demand Generation Agencies 146

Demand Generation Agencies Demand Generation Lead Generation Paid Content 146

Walker Sands

AUGUST 24, 2021

2021 marks our sixth year hosting our annual Just a Book event, our marketing book club designed to spark thought-provoking discussions on how to move business forward. This will be our second time hosting Jonah Berger at Just a Book. Need more convincing? The first 50 registrants will receive a free copy of “The Catalyst.”

Word of Mouth 52

Word of Mouth Viral Marketing Communities Promotion 52

Walker Sands

OCTOBER 23, 2019

According to HubSpot , content marketing gets three times more leads than paid search advertising, which might be why 81% of B2B companies use a blog as a content marketing tactic. Whether it’s to boost website traffic or increase leads, producing compelling content for your audience is a must. You’ll have to read the book to find out.

Viral Marketing 40

Viral Marketing Tips Word of Mouth Content 40

ConvertKit

JUNE 29, 2021

You’ve done the hard part: Writing a book. Whether you’re self-publishing , working with an indie publisher, or have a major house behind you, traditional book launches involve lots of in-person events, like bookstore tours, conferences, and throwing a big party (or two or three). A successful book launch starts with you and your work.

Word of Mouth 92

Word of Mouth Communities Newsletter Conference 92

Contently

DECEMBER 21, 2022

But before Rudolph became famous through television and his theme song and a verified Instagram account (just kidding about that last one)… Rudolph was a viral marketing program for a then-major U.S. Well, “viral” in 1939 terms. Rudolph could lead the reindeer sleigh team! named Rudolph did go viral: 2.4

Storytelling 183

Storytelling Product Peer-to-peer Viral Marketing 183

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.”

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Marketing Insider Group

JANUARY 24, 2023

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. Set up a quick consultation, and I’ll send you a free PDF version of my books.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. Books are listed by funnel category. General B2B Marketing & Lead Generation.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Vidyard

NOVEMBER 6, 2018

These team of sales development representatives (SDR) are using personalized 1-to-1 videos to stand out, book more meetings, and cush their quotas. is clearly differentiating themselves from competitors and booking more meetings with key prospects. —the sales development team at Punch!

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Optinmonster

DECEMBER 30, 2023

Your goal in this awareness stage is to create content that generates leads and attracts potential customers. In this article, we will show you how to create effective awareness stage content to explode your lead generation and get your business in front of the customers who want your products, even if they don’t know it yet. .”

Top of Funnel 75

Top of Funnel Lead Generation Lead Ranking Lead Scoring 75

Contently

NOVEMBER 29, 2021

Watch out for e-books that promise you’ll earn cash while you sleep. We just get bombarded by viral content constantly, which makes it seem very accessible, and very achievable,” says Andrea Jones , an Ontario-based social media strategist. “And Social media management will be a $41.6 And it can be.

Social Media 211

Social Media Media Viral Marketing Class 211

Hubspot

FEBRUARY 17, 2017

With a perpetually incomplete to do list, an eternal quest for work-life balance, and ongoing efforts to keep up with the latest creative trends, where the heck are we supposed to find time to do something like, say, read a book? 9 Marketing Books to Read This Quarter. Read This Book If You: Want to boost the virality of your content.

Amazon 78

Amazon Word of Mouth Advertising Agencies Viral Marketing 78

Walker Sands

NOVEMBER 6, 2019

This week we were very excited to welcome Jonah Berger as our featured author at our fifth annual book club for marketers, Just a Book. Prior to the event with Jonah, we broke down some key concepts from the book, including how to effectively harness social influence and word-of-mouth to create viral content. Think again.

Word of Mouth 40

Word of Mouth Trigger Marketing Viral Marketing Ideal Customer Profiles 40

Directive Agency

MARCH 20, 2023

Say you created a generative AI tool that turns your online failures into viral memes. Transform Online Failures into Hilarious Memes with AI Turn Your Online Blunders into Viral Memes with This Generative AI Tool Create Shareable Memes from Your Digital Mishaps in One Click Laugh at Your Mistakes. Amp up your storytelling.

Barriers 104

Barriers B2B Marketing Work Management Marketing Management 104

Valasys

SEPTEMBER 20, 2019

How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers. But why a Viral Content Strategy is required to begin with? There is no dearth of people who think that monotonous B2B content can’t go viral. In such a scenario “ how to make your content go viral ” can be a tricky question for marketers to answer.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SmartBug Media

MARCH 9, 2023

These are typically organic pieces of content and can include mentions in online publications, customer reviews, retweets on social media, and viral videos. Owned media is any type of content you create yourself and, most importantly, that you can control; this includes your website, blog posts, e-books, and other forms of content marketing.

Paid Content 97

Paid Content Cost Per Click Media Ad Exchange 97

Zoominfo

AUGUST 26, 2018

Scientific studies show that humor and laughter lead to more inspiration and creativity. How did Yoda get his first lead? Our new e-book. Our new e-book who? It’s really going viral. . They keep trying to capture the leads. He used the Sales Force. What kind of marketing does Dracula do? SERP-rise parties.

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

Content Standard

MARCH 25, 2016

With a single blog post written in 20 minutes, my old college classmate went from under-the-radar comedian to viral celebrity. Andy Boyle, a Web developer, writer, and comedian, wasn’t looking for viral fame when he wrote his piece, “ What I learned by not drinking for 2 years.” Why it Went Viral.

Viral Marketing 40

Viral Marketing Content Advertising Mediums Facebook 40

EveryoneSocial

SEPTEMBER 7, 2022

Now at HighSpot , Tommy continues to lead sales teams by social example, coaching SMB and Commercial Account Executives to optimize their revenue engine. Key takeaway 2: going viral can only ever come from your people. What’s a good sales social routine or cadence? Watch the full episode.

Viral Marketing 98

Viral Marketing SMB Ideal Customer Profiles Digital Transformation 98

Optinmonster

OCTOBER 31, 2023

Misleading headlines can lead to high bounce rates. Example: Instead of “Our New E-book,” a value-driven headline would be “Unlock Expert Marketing Strategies with Our New E-book.” Book Now & Save Big!” ” Types of Headlines and Their Uses 1. ” “Dreaming of a Getaway?

Click Rate 96

Click Rate Examples Lead Ranking Work Management 96

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? ” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral. Highsnobiety is a leading streetwear blog and media brand headquartered in Berlin. It’s a start?”

Thought Leadership 211

Thought Leadership Aggregators Paid Content Ethics 211

Vidyard

NOVEMBER 7, 2018

Figuring Out How to Engage ‘Stone Cold’ Leads I joined AlayaCare two years ago as its first salesperson. When I arrived, we had a marketing database of about 19,000 leads—mostly stone cold—assembled from various lists and such. aria-describedby="tt">viral ” within a company.

Sales Qualified Leads 88

Sales Qualified Leads High Quality Lead Video Marketing Viral Marketing 88

Vidyard

NOVEMBER 6, 2018

These team of sales development representatives (SDR) are using personalized 1-to-1 videos to stand out, book more meetings, and cush their quotas. is clearly differentiating themselves from competitors and booking more meetings with key prospects. the sales development team at Punch! The results of this campaign were incredible!

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Outgrow

DECEMBER 15, 2020

How to Boost Lead Generation Through Interactive Content? This makes interactive content an inherent part of content marketing, and hence lead generation through content marketing a big hit. Let us show you what interactive content is and how you can create such content that’s engaging and acts as a lead magnet for your business.

Lead Generation 98

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 98

The Effective Marketer

OCTOBER 13, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Flip the Funnel Book Review At the San Francisco Marketing Book Club meeting last week we discussed “ Flip the Funnel: How to use existing customers to gain new ones “, by Joseph Jaffe.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

The Lead Agency

APRIL 14, 2024

At The Lead Agency , our resident video expert, Megan Sommer, and social media expert, Emily Vale, understand how impactful video can be in B2B digital strategies. “Magnum wanted to change their video strategy to focus on the benefits of their products, rather than just the features. At its core, virality is about resonance.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Outgrow

JANUARY 11, 2021

20 Best Lead Generation Tools You Need to Try Out in 2021. Is the drying pipeline of leads giving you stress and anxiety attacks? According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. They use some of the best lead generation tools to mine a stream of qualified leads.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. The first of my top growth hacking strategies will skyrocket your subscribers quickly.

Paid Content 83

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 83

DivvyHQ

JANUARY 30, 2019

This leading slogan on his website pretty much summarizes his overarching viewpoint, which is at the heart of his latest book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work. Why Content Marketers Will Enjoy This Book. Finding best practices isn’t the goal.

Work Management 40

Work Management Marketing Management Webinar Metrics Planning 40

Hubspot

FEBRUARY 19, 2018

I wanted to take this seriously, so I decided to check out a couple self-help books dedicated to the idea of “living in the now.”. Self-help books aren’t meant to be mindlessly devoured and followed diligently, like a cookbook recipe for happiness. The Best Self-Help Books. But others didn't resonate with me as deeply.

Positioning 78

Positioning Work Management Viral Marketing Fulfillment 78

Marketing Insider Group

NOVEMBER 14, 2019

He just released his new book, Mean People S u ck : How empathy leads to bigger profits and a better life. And if you don’t mind me, I’m not being promotional, but I wrote a book called The Content Formula , All About Content Marketing ROI. That’s why I wrote the book. And I read the book. The companies don’t suck.

Peer-to-peer 229

Peer-to-peer Paid Search Agency Fulfillment Marketing & Strategy 229

Sage Marketing

DECEMBER 5, 2023

With new social media channels emerging daily, LinkedIn marketing for startups is still one of the leading business platforms. This post by Ben Zlotnick does a great job of showcasing reality versus LinkedIn’s exaggeration: This post went viral since everyone who read it felt the kernel of truth it portrayed.

Startups 52

Startups Linkedin Ideal Customer Profiles Viral Marketing 52

Sprout Social

JULY 18, 2022

BookTok is a TikTok subculture where book lovers discuss the books they can’t stop talking about. As of July 17th, 2022, ten out of the 15 books listed on the New York Times Paperback Trade Fiction Best Seller list are #BookTok recommendations. Popular BookTok books are a major opportunity for literary brands. urbabykenz.

Brand Identity 106

Brand Identity Branding Work Management Landing Pages 106

Vision Edge Marketing

APRIL 12, 2022

This strategy counts on the product — its features, performance, and virality—to do the “heavy lifting.” It’s worthy of a book. In fact, there is a book. Marketing: “How can we use our product as the #1 lead magnet?” . To achieve adoption, the product must produce outcomes that are of immediate value to the user.

Enterprise Management 184

Enterprise Management Work Management Marketing Management Product 184

Anything Goes Marketing

JANUARY 25, 2007

It's Time to get Viral If you think long and hard enough about what motivates your target market you have to think that there is more then providing them with a perfect case study (unless that's what they've asked for). A few B2B companies are now trying to use more interactive viral campaigns designed for their target audience.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Vidyard

NOVEMBER 6, 2018

These team of sales development representatives (SDR) are using personalized 1-to-1 videos to stand out, book more meetings, and cush their quotas. is clearly differentiating themselves from competitors and booking more meetings with key prospects. the sales development team at Punch! The Video Selling Attractor: Listen360.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51