Ambal's Amusings

SEPTEMBER 10, 2009

Casey Hibbard's book Stories that Sell. Jill Konrath's book Selling To Big Companies. Joe Pulizzi's and Newt Barrett's book Get Content. Jonathan Kranz's eBook: Making Your Case: Everything You and Your Colleagues Need to Write Compelling, Lead-Generating Case Studies. Stephanie Tilton's blog Savvy B2B Marketing.

Case Studies 100

Case Studies Case Study Studies Work Management 100

ANNUITAS

JUNE 6, 2023

We are no longer as concerned about short-term bookings and renewals, as we are about the impact our combination of GTM interactions have on customer lifetime value (CLV). This leads to the need for a new analytical system of multi-interaction tracking (MIT) — a foundation that is required for effective optimization of your growth engine.

Marketing Analytics Tools 130

Marketing Analytics Tools Optimization Elasticity Multi-Touch Attribution 130

Heinz Marketing

SEPTEMBER 21, 2020

Talked last week with Greg Lord at Elastic Path, and he’s running marketing there and navigating his own sort of headwinds of 2020. It is not just fill out a form and handing the lead off to sales. This is a book,” right? Matt: Well, and I like your comment about sort of really focusing on the buyer.

Top of Funnel 103

Top of Funnel Work Management Webinar Metrics Lead Ranking 103

Convert

MARCH 2, 2022

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Say you’re in the hotel industry and your main revenue stream is room bookings, so you might be tempted to prompt that CTA to all your visitors.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Say you’re in the hotel industry and your main revenue stream is room bookings, so you might be tempted to prompt that CTA to all your visitors.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Biznology

DECEMBER 18, 2020

I’m stretched so thin, I feel like Elastic Man. In researching for my book, Work Pause Thrive: How to Pause for Parenthood Without Killing Your Career, I interviewed 186 highly successful women and surveyed nearly 1,500 more. I’m not going to let this harm my kids or Dad and I’m doing all I can at work, but something’s gonna give.”.

Work Management 197

Work Management Advertising Agencies Elasticity Barriers 197

SalesChoice

SEPTEMBER 12, 2016

Our newer products focus on micro-segmentation, and lead generation surge intelligence. Berkeley Warburton , Managing Partner, Accenture leads the CRM Strategy Practice in Canada, and is innovating with Communication Business Intelligence Dashboards, integrating Predictive Intelligence into actionable insights.

Marketing AI 20

Marketing AI Lead Ranking Forecasting Elasticity 20

Single Grain

JULY 4, 2019

This is key because although logos, colors and cool words won't make you money, they can help people better understand your brand persona, which leads to ROI down the line: A brand persona is exactly what it sounds like – the personality of your brand. How Brand Personas Can Lead to Effective ROI. Get A Free Consultation.

ROI 106

ROI Effectiveness Brand Identity Branding 106

TrustRadius Marketing

SEPTEMBER 20, 2022

Here are the key benefits that customer engagement solutions can provide: Building the customer relationship More leads Pipeline growth More effective marketing campaigns Greater sales and higher revenue Follower growth on social media Customer retention Brand loyalty Higher CSAT scores Positive reviews on third-party websites.

Enterprise Management 98

Enterprise Management Work Management Marketing Automation Services Marketing Management 98

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Lenny's Newsletter

AUGUST 8, 2023

This series should probably be a book, but instead I’m sharing it with you all here. We were also excited about computational photography for a bit, but quickly realized that with photos, that ends up leading to a consumer sort of application. that would master the elasticity of the cloud. About 20% were solo founders.

Startups 52

Startups Work Management CPO Enterprise Management 52

Unbounce

NOVEMBER 7, 2019

Pairing ads with product pages can lead to some pretty underwhelming results. With landing pages, you can focus a visitor’s attention on a single product or offering and lead them on a personalized journey to purchase. Industry : Cosmetic Model : Subscription Page Type : Lead Generation. No lead left behind.

Landing Pages 145

Landing Pages eCommerce Examples Paid Content 145

Webbiquity

NOVEMBER 12, 2013

According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. 60% of B2B marketers identify lead generation as their top online marketing challenge. Which lead gen tactics work best? Yet less half utilize webcasts and just 20% create e-books.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. 60% of B2B marketers identify lead generation as their top online marketing challenge. Which lead gen tactics work best? Yet less half utilize webcasts and just 20% create e-books.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100