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How Small Gifts Can Create Big Marketing Wins

Zoominfo

Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. Corporate direct marketing channels commonly include highly personalized physical mail, email, social media, and texting campaigns.

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Kath Pay: Spotlight on the expert

Martech

Kath Pay has spent, essentially, her entire career in email marketing — and she still loves it. She travels the world giving presentations and training sessions, she consults with her clients, she’s the author of a best-selling book — “Holistic Email Marketing” — and she contributes to MarTech.

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B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Congrats David!

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B2B Lead Generation Blog: PR Has New Rules for Reaching Buyers Directly

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! mean, come on. mean, come on.

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Top 10 B2B Influencers in 2020

Oktopost

She was the world’s first Chief Content Officer , recognized by Forbes as both “The Most Influential Woman in Social Media”, and one of the “Top 20 Female Bloggers” She is also a Wall Street Journal best-seller for her books “ Everybody Writes ” and “ Content Rules.” .

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B2B Lead Generation Blog: New Book on Corporate Blogging

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I will post a review on Amazon soon.

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16 Must-Follow Marketing Thought Leaders

BenchmarkONE

To put you on the path to success, we’ve created a list of the nine marketing thought leaders you must follow: 1. Bryan Kramer believes that “social media is so popular because it allows us to control our personal brand: aligning the perceptions others have of us with our perception of ourselves.” Bryan Kramer. Adam Grant. Seth Godin.