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Media Is The New Marketing: 7 Steps From Start To Millions | Webinar Recap

Parse.ly

Define your target audience, determine your differentiation, and then start with one main content type on one or two platforms. Think about your content and see how can you truly differentiate your message and your story. When you start, you might need to stop doing some things that you’re doing.

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Google Knowledge Graph: the What, Why, and How

Adobe Experience Cloud Blog

You are likely to see Knowledge Graph data in the search results when you are looking for books, movies, places, organizations, recipes, people, etc. Unless you are Wikipedia, which is often cited by Google, there are no surefire ways for your website to get on Knowledge Graph as the search engine collects data on its own. Next Steps.

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3 insights from intelligent content conference

Biznology

” For those who know of our book: Outside-In Marketing: Using Big Data to Guide Your Content Marketing , it should be obvious that the conference was highly relevant to my interests. Several of the talks had the word “AI” in them. Indeed, everywhere I went, I was able to connect conference talks with my work.

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7 behaviours of great marketers

TaylorMadeIn KEW

This little book was published in 1989 and according to Wikipedia it has sold more than 20 million copies in 38 languages worldwide, and remains one of the best-selling business books of all-time. 25 years on, sitting on that plane, I remembered loving this book, yet I hadn’t revisited it in a long time.

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Hey, Salespeople — Welcome to Meme Selling 101!

Adobe Experience Cloud Blog

Consider using it when you’ve been unable to get a response from a client that you have an established relationship with, or when you think that humor will differentiate you from your competitors late in the sales cycle. In the book “Yes! To learn about them, visit the Wikipedia of memes. little to none, I imagine.

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Tribes Rule the Hyper-Social Organization

Paul Gillin

In this groundbreaking book, the authors expand upon ideas laid down in their early research that are both simple to grasp and momentous in their implications. The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. I wasn’t disappointed.

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The Best Product Videos Ever (and Why They Make You Buy)

Hubspot

The company even has its own Wikipedia page dedicated to the series. The community is what differentiates it. Technology writer and NYU Professor Clay Shirky has a great chapter in his first book about the pervasiveness of communications tools in our lives. In seven years, the series has never changed. Google Chrome | Jess Time.