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5 Best Books Every Copywriter Should Read

Anyword

Here are a bunch of the best copywriting books, who if you haven’t read already, you probably should add to your Kindle list. The medium might change, but the principles remain the same — and nobody knew the principles like David Ogilvy.” – A – Z, Amazon customer. The Robert Collier Letter Book. Ogilvy on Advertising.

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How Content Marketing Can Affect Your Personal Brand

Brandpoint

No matter where you are in your career, chances are you already know the crucial role your personal brand plays in helping you achieve your goals. The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand. What do they care about?

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Does Marketing Have A Marketing Problem?

Marketing Insider Group

In the coming years, Marketing will go in 2 distinct directions: Marketing will become recognized as a strategic function and a driver of revenue for companies. Marketing will be relegated to projects, tasks, and campaigns that can be outsources to an agency. That is the content marketing imperative.

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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

That’s why content marketing should be a tenet of your growth marketing strategies. Content marketing for the SaaS market is a competitive space. However, there are still plenty of opportunities to reach and convert customers. Content marketing drives many benefits for your brand. Image: DMA. We can help!

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Marketing And The Internet Of Things

Marketing Insider Group

As we collect more data about our customers and their behaviors, it means we can learn how to create better products and services to meet their needs. We can also market these products and services more successfully because we can personalize marketing messages based on the data collected from each individual.

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Direct Marketing Doesn’t Have to Suck

Paul Gillin

In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. Last week I got two letters in the mail that appeared to be personally addressed to me in a feminine hand (right). Think Like the Customer. They fooled me good.

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B2B Lead Generation Blog: New Book on Corporate Blogging

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I will post a review on Amazon soon.