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Content Marketing vs. Copywriting: What Are the Major Differences?

Contently

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. Copywriting and content marketing call for different skills and success metrics. My colleague wasn’t convinced. There’s more than philosophy at stake. Objectives.

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Technical Writer or Technical Copywriter? What's the Difference?

WriteSpark

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. When the Draft has "Problems" » Technical Writer or Technical Copywriter? Marketing, sales, or public relations groups.

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Technology PR Sessions at 2008 PRSA Conference

WriteSpark

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Technical Writer or Technical Copywriter? Janice King is an award-winning freelance technical copywriter for global technology companies.

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Justifying the Cost of a Professional Copy Writer

WriteSpark

A new year typically means a long list of new marketing communications and public relations projects. You know you'll need the services of a professional copywriter for some of these projects, yet how can you justify the expense? In-house and agency writers are already fully booked on other, equally important projects.

Cost 120
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Justifying the Cost of a Professional Copy Writer

WriteSpark

A new year typically means a long list of new marketing communications and public relations projects. You know you'll need the services of a professional copywriter for some of these projects, yet how can you justify the expense? In-house and agency writers are already fully booked on other, equally important projects.

Cost 120
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How Marketers Can Help Salespeople Succeed with Large Companies

WriteSpark

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Jill Konrath's book Selling to Large Companies is an essential read for understanding this environment. Books by Janice King.

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B2B Tech Buyers Like Social Media

WriteSpark

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Janice King is an award-winning freelance technical copywriter for global technology companies. Books by Janice King. Case Studies.