Remove Books Remove Cold Calling Remove Conversion Remove Personalization
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Cold Calling Scripts: Your Gateway to an Engaged Prospect

Salesforce Marketing Cloud

Ask a sales pro if they want to do some cold calling, and you’ll likely get some form of, “Do I have to?” For many, the idea of calling a stranger out of the blue isn’t so appealing. But mastering the art of the cold call can spell sales success, and it doesn’t have to be painful.

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Cold Calling: What It Is & How to Do It Right

Hubspot

Cold calling — a staple of several (if not most) sales org's operations that's every bit as frustrating as it is prevalent. Here, we'll take a closer look at what cold calling is, review why sales orgs still leverage it, and see some strategies you can employ to do it right. Let's jump in. Gather intel ahead of time.

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Chairs are Dead—and Other B2B Marketing Hogwash

ViewPoint

It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. How about this quote from one of my favorite authors/speakers, Mike Weinberg (from his book New Sales. Maybe I was just sensitive.

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Video for Sales Emails: How to Use Video to Book More Meetings

Vidyard

Using Video in Sales Emails is More Convincing than Traditional Cold Calling 2.4 In a sea of boring black and white text-based emails, a splash of color and personality will be a breath of fresh air to your prospects. Using Video in Sales Emails is More Convincing than Traditional Cold Calling.

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@HubSpot Eliminates 2 Billion Cold Calls (from #Inbound13)

Smashmouth Marketing

Just prior to Seth Godin stepping on stage, for what was an entertaining and thought provoking keynote, HubSpot CMO, Mike Volpe , announced that " We saved the world from 2 Billion cold calls! " I personally may have benefitted by 1 or 2 a day. Getting that conversation going has been revolutionized with Inbound Marketing.

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Recommit to Your Professional Development: 9 B2B Books for Marketing and Sales

Heinz Marketing

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. When you search Amazon for “marketing and sales books” 60,000+ options pop-up.

B2B Sales 122
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Recommit to Your Professional Development: 9 B2B Books for Marketing and Sales

Heinz Marketing

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. When you search Amazon for “marketing and sales books” 60,000+ options pop-up.

B2B Sales 101