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Generative AI faces more regulatory and legal challenges

Martech

With creative workers across the board, including marketers, looking to a future of generative AI-powered content creation, some of the highest profile vendors of the disruptive technology are facing regulatory inspection and at least one lawsuit. The allegations were made in a proposed class action lawsuit in San Francisco on Tuesday.

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How 3 U.K. Companies Became High-Class Publishers

Contently

brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. According to The Content Marketing Institute , 88 percent of U.K.

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5 skills you need to get promoted in 2020

Sprout Social

We’re also offering our social marketing career growth template if you would like to deploy some of the tactics we will discuss in your own life. How have you grown your social and digital marketing channels in the past year? Put personal development and brand goals plan together based on your data and conversations.

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How to Obtain (or Write) Powerful Testimonials

ClearVoice

Testimonials are a fundamental of marketing. If you’ve ever put out a request for proposals, you probably got testimonials in the sales decks you received. And as a brand marketer, agency or individual consultant, at some point in your life, you’ll need testimonials written on your behalf. What is a testimonial?

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SMART Goals: 5 Do’s, 5 Don’ts, 21 Examples for Writing Excellent Ones

ClearVoice

It could be a personal drive or it could be related to helping you achieve a larger objective,” she shares. “If It would probably serve your bottom line well to read a book on tax accounting as a freelancer. Individuals also use SMART goals to provide more direction and to encourage personal accountability.”

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Visible Expert Profile: Andrew J. Sherman

Hinge Marketing

At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. So early on, he came up with the idea of writing a book a year. This profile focuses on Andrew J. Sherman, a Visible Expert for legal services.

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A Complete Guide to Account-Based Marketing (ABM) For Marketers (Examples Included)

Pam Didner

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. However, there is confusion among marketers concerning what it means and how to do it effectively. What is account-based marketing? Why is it important for sales and marketing? What are some examples of account-based marketing?