Hinge Marketing

JUNE 14, 2021

Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and areas of focus. Within the executive summary, the full research study can be offered for sale as a premium content product. E-books/Books. Training Courses.

Paid Content 146

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 146

Marketing Insider Group

MARCH 29, 2021

Look for market-relevant data, such as: Demographics: Who are the people who need your products in your new market? Look at their age, gender, culture, marital status, income, language, professions, and educational levels. Make sure to study their “likes” to identify special interests that can serve as content touchpoints.

Planning 362

Planning Paid Search Agency Content Marketing Advertising Agencies 362

Marketing Insider Group

AUGUST 10, 2021

Are we targeting leads in the consideration-stage who are comparing and contrasting solutions and might benefit from downloading a case study? This strategy will compare two versions of the same webpage, landing page, or ad, but with one variable (in this case, different CTAs) to objectively measure their effectiveness.

Lead Generation 360

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 360

Navigate the Channel

JUNE 6, 2024

Effective lead generation for architects requires utilizing strategies such as optimizing websites, leveraging social media, providing educational content, nurturing leads, and implementing a strong SEO marketing strategy. Provide Educational Content People come to you because they don’t do architecture. We can help.)

Lead Generation 65

Lead Generation Lead Scoring Lead Ranking Generation 65

Trade Press Services

MARCH 4, 2024

Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase. It’s also important to consider the shelf life of that content and how long it remains relevant to target audiences. B2B evergreen content focuses on valuable expertise that’s built to last.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

Circle Studio

MARCH 12, 2020

While blogs, podcasts, video and other online content has taken center stage, good old-fashioned, printed books still remain a great way to get inspiration and stay ahead of the marketing curve. So here’s a list of 15 marketing books that are sure to educate you and inspire your modern B2B marketing. ABM is B2B.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

BOP Design

MARCH 22, 2021

You can’t rely on in-person meetings as the only touchpoint for educating your audience. In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience. Creating Thought Leadership (aka Blogging). Let me explain.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Marketing Craftmanship

JANUARY 8, 2021

Their compensation and tenure are often based on fuzzy or subjective factors, including the ability to generate earned media, maintain an effective website, produce relevant content for social media or score highly in brand awareness or customer satisfaction surveys. Ask for feedback and find ways to compromise.

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

Contently

MARCH 28, 2017

Only two in five adults have a budget and track their finances closely, according to a national study by the Harris Poll. So it’s not surprising to see financial firms increasingly taking the role of personal finance educator—and the fact that it makes for good marketing doesn’t hurt either. Educating from the top.

Education 60

Education Budget Programs Top of Funnel Brand Identity 60

nDash

SEPTEMBER 3, 2020

Luckily, there’s a whole world of content marketing books that can help you stay ahead of the curve. However, some of the best content marketing books may not be ones about content marketing at all. The Usual Suspects of Content Marketing Education. Well, if that were the case, new books wouldn’t be published.

Content Marketing 52

Content Marketing Work Management Planning Marketing Management 52

Marketing Insider Group

NOVEMBER 8, 2022

Sweep your readers off their feet with genuine, relevant content to keep them coming back for more. When you share valuable content that educates and entertains, your audience will trust that you’ve got more where that came from. Consider videos, interviews, social media, case studies and e-books.

Marketing Budget Creation 293

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 293

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing. Aha,” I said.

Work Management 89

Work Management Advertising Agencies Marketing Management Content Marketing 89

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. A great example of this is a case study from St.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Brand Identity 106

Go Beyond SEO

APRIL 16, 2024

CTAs encourage visitors to take specific actions, such as requesting a quote, booking an appointment, or subscribing to your newsletter. Regularly publishing informative and educational content related to pest control not only attracts visitors but also establishes you as a trusted source of expertise. Not up for the challenge?

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Marketing Insider Group

FEBRUARY 22, 2023

It must be relevant to where a customer is on her journey. It’s just not relevant. In a survey of decision-makers about the content they receive , there were complaints about relevance. Another 41% said it isn’t relevant to their companies. It’s not that you don’t get relevance.

Top of Funnel 256

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 256

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Marketing Insider Group

JULY 14, 2020

A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. In a way, it’s your job to educate your CEO and other stakeholders on what marketing is. I’ve been trying to educate them for five years to no avail. I simply had to make the business case for content marketing.

Paid Content 282

Paid Content Ad Frequency Paid Search Agency Marketing Budget 282

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. I would not be writing this case study today without him! Pure education. Before and after: “Best sales books”.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Marketing Insider Group

JULY 28, 2020

The report on c-suite salaries comes from a Harvard Business Review study. They understand that consistently publishing relevant, interesting content attracts and converts buyers. To support the first study, HBR looked further into a new data set. What the Data Says. It does not mean marketing is dying.

CMO 304

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 304

Content4Demand

FEBRUARY 15, 2023

If you haven’t reserved your spot, these 8 B2BMX 2023 highlights might persuade you to book some last-minute travel. We’ll show you tips, best practices and real-world case studies from clients who’ve used these strategies with great success. The 3 Steps to Fix Your GTM in Any Economy —With Multiple Rockstar Marketer Cameos!

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? Whitepapers, case studies, and webinars are all great examples of content that can provide value to your subscribers and showcase your expertise.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

BOP Design

JANUARY 6, 2023

Vitruvius, a renowned Roman architect and engineer from the 1st century BC, wrote the first-ever book on architecture and design, De architecture. In his book, he stated that good design must have all three of these attributes: longevity. Tip #2: Create B2B Website Content That Is Useful and Relevant. Case studies.

Design 84

Design Marketing Websites Tips B2B 84

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. Role of Content in Alleviating ABM Pain Points The success of your ABM campaign banks on the quality and relevance of your marketing content. ” Providing relatable, real-world examples. Share examples pertaining to situations and problems your prospects already know.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Thinkers360

FEBRUARY 28, 2024

Consider utilizing the SMART goal framework (Specific, Measurable, Achievable, Relevant, and Time-bound) to ensure your goals are well-defined and actionable. In my own case that meant developing deep relationships with the brand and working with senior executives to uncover new value.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Marketing Insider Group

JUNE 22, 2020

It must be relevant to where a customer is on her journey. It’s just not relevant. In a survey of decision-makers about the content they receive , there were complaints about relevance. Another 41% said it isn’t relevant to their companies. It’s not that you don’t get relevance.

Top of Funnel 281

Top of Funnel Buyer's Journey Trends Lead Scoring 281

Tiecas

AUGUST 1, 2023

By providing content that educates and informs on these topics, you can position yourself as a trusted source of industry knowledge. Use real-world examples, case studies, and success stories to illustrate how your products or services have helped other companies overcome challenges and achieve success. Let’s talk.

Marketing AI 52

Marketing AI Work Management Marketing Management Content 52

Marketing Insider Group

OCTOBER 27, 2020

B2B buyers are changing; they seek out more informational and educational content to solve problems. Content marketing conversions are, in most cases, more qualified, and they have a genuine interest in your solutions. It’s educational and an opportunity for the buyer to realize your expertise and to build trust.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Optinmonster

MARCH 22, 2023

Effective upselling involves identifying relevant and valuable opportunities for the customer and positioning the offer as a solution to their needs or preferences. Cross-selling is suggesting other relevant products people can try. Make Your Upsell Relevant Relevance is key when deciding on your upsell.

Examples 123

Examples Tips Cross-Selling Bundling 123

Brandpoint

MARCH 15, 2023

Fourth email touches on a common pain point in the buyer’s journey, with a callout and link to solution content on your site, such as an interactive online tool or a case study. In the manufacturing space, focus on sending editions of educational content to engage and entice readers to interact with your website.

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

SmartBug Media

APRIL 3, 2023

When creating content for these visitors, remember they are looking to educate themselves more than anything and are familiarizing themselves with possible solutions. Rather than telling them you are the best of the best, show them with relevant content. Case studies are the best example of consideration content.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

Contently

MAY 26, 2020

A lot of marketers call anyone who downloads their e-book or attends a webinar a “lead,” but I find that misleading—particularly to your sales team. Just because someone downloads an e-book doesn’t mean they’re ready for a sales call. Content leads. Trust doesn’t magically build after one article.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

Zoominfo

MARCH 9, 2021

For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses. pricing page, case studies). Once you establish what your sales booking revenue goals are, you can build out a demand generation strategy that specifically caters to achieving them.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Ann Handley Ann is the author of 6 books based on content marketing and business writing, one of them is recognized as a Wall Street bestseller. He has written and co-authored multiple books on content marketing and digital marketing.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

SmarkLabs

JUNE 13, 2022

Ideal client profiles and buyer personas are essential building blocks that ensure everything else you build remains relevant to consumer needs. Once you document your client profiles and personas, your contact database should be segmented in order to send relevant, targeted messages that resonate with your target buyer personas.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

SmartBug Media

DECEMBER 11, 2019

Today's buyer is more informed than ever, and as sales and marketing professionals, it’s our responsibility to educate and provide relevant information at each step of the buyer’s journey. At this point, the lead is still trying to educate him or herself and might not even know what your company does (and that’s okay).

Top of Funnel 94

Top of Funnel Sales Qualified Leads Case Study Case Studies 94

Marketing Insider Group

FEBRUARY 24, 2021

That doesn’t mean that the content isn’t high-quality and educational, or that it doesn’t illustrate thought leadership. The reality is that people share content a lot of the time because it’s relevant or interesting. Set up a quick consultation , and I’ll send you a free PDF version of my books.

Lead Ranking 281

Lead Ranking Lead Scoring CMS Development Content Marketing 281