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A Freemium Business Model - Is It Still Appealing?

Envy

A common question we are asked by B2B startups is “Should we use a freemium business model for our application?”. As it is a question we receive so often, we felt it worthy to create a dedicated blog discussing the subject of freemium business models. What is a freemium business model?

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The Ultimate Guide to Startups

Hubspot

You might be in the midst of launching a startup. Maybe you’ve planned out your path into the world of startups and have yet to start … or perhaps you’ve simply dreamed about your startup behind-the-scenes. When you hear the word “startup,” what’s the first thing that comes to mind? I’m glad you're here.

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How to Build a SaaS Marketing Budget – Business Benchmarks & Breakdowns

accelerate agency

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. If you can take this understanding and combine it with an in-depth knowledge of the best SaaS marketing strategies, you’ll have all the tools you need to build a budget that suits your business down to the ground.

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How to Build a SaaS Marketing Budget – Business Benchmarks & Breakdowns

accelerate agency

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. If you can take this understanding and combine it with an in-depth knowledge of the best SaaS marketing strategies, you’ll have all the tools you need to build a budget that suits your business down to the ground.

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The Founder Interview Series #36: Braden Ericson, Sparrow Charts

Webbiquity

Braden, you and I met almost a couple of months ago now, at Twin Cities Startup Week , six or seven weeks ago. Though it can work equally well for business or consumer marketing, early customers have been primarily small marketing teams, agencies, and freelancers who are working with a number of different B2B clients.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Being a student of Business Psychology, her advice possess a unique edge.

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How to tune your GTM strategies to cope with budgetary headwinds

Martech

The companies range from mid-market startups to large public enterprise companies. We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa. Reducing marketing budgets while facing business headwinds debilitates revenue goals and depresses network effects.