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My online influencer research and engagement process

Biznology

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.]. Really big.

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Influencer marketing should not be about collecting influencers

Biznology

LinkedIn and Twitter has made this even easier. According to Wikipedia, “Influencer marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.

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Editing: Is social media realtime or permanent?

Biznology

Image via Wikipedia. Some kinds of social media (Wikipedia) couldn’t exist without editing while others (Twitter) do not even allow editing. Twitter) but it also shows an ambivalence over what we expect social media to be. How about YouTube? Facebook and Twitter allow no editing at all. What gives?

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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

Upload the video to YouTube and Vimeo so it’s easy to share on blogs and other sites. Start Twittering. Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Consider writing a Wikipedia page about yourself. Use your name in the title of the video (e.g.

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Being Pretty Isn’t Enough for Social Media Marketing

Biznology

Image via Wikipedia. No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity

do they have a blog, how prominently is it featured, social bookmarking links, social media account links, etc.). • Twitter metrics (followers, following, frequency of tweets, general level of interactivity). YouTube metrics (total videos uploaded, subscribers, video views, recency of last update).

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The Ultimate Guide to Infographic Marketing

Convince & Convert

Evidence from peer-reviewed journals is always taken more seriously than evidence from a Wikipedia article. Include social media buttons underneath the infographic so people can share it via their favorite platforms (such as Twitter, Google+, Pinterest, and Facebook). Blogger Outreach. Social Media.

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