Chris Koch

JANUARY 22, 2010

To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. Again, tough to isolate PR’s role.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Webbiquity

FEBRUARY 9, 2010

When asked which objectives they planned to target and measure, 88% of “strategic&# social media marketers (those who have reached the highest level of social media marketing maturity) answered “increase website traffic&# while 75% said “lead generation.&# Seed this on Newsvine. Add this to Mister Wong.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Annual spending on PR software grew 14.7% 34% said ebooks.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Hinge Marketing

JANUARY 3, 2014

Your firm’s educational content, including guides, blogs, and white papers, helps your firm establish its place in the online world as an authority in your industry. By performing blogger outreach and guest blogging on industry blogs, you can build trust with your audiences and grow your reputation. Share Your Content!

Planning 48

Planning Content Marketing Work Management Blogger 48

Online Marketing Institute

JUNE 30, 2009

My real challenge was getting my staff to warm to the concept of being a blogger. After all, "writing a column" (like a journalist) seems quite unlike the traditional serious and deeply-involved creation of a "white paper" - it doesnt feel right to some scientists. That was the voice of many of my bloggers at one time or another.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JANUARY 27, 2020

Even if the data is accurate and you're not reading about a blatant false positive on a sample size of 14, you're likely looking at a PR piece that is almost certainly subject to Survivorship Bias. 18 months in, they've 50x'd organic traffic, but leads are only up 15%.". You are living out the Porch-y way in being bold.

Multi-Touch Attribution 98

Multi-Touch Attribution Lead Ranking Case Studies Case Study 98

Webbiquity

JUNE 14, 2016

Writing a novel, research paper, script or any long-form text involves more than hammering away at the keys. Sample review: “The cornerstone skill of great PR is being able to write well. Some headline types get more traction than others for social shares, traffic, and search engine ranking. Pricing: free. 3) Scrivener.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Webbiquity

DECEMBER 13, 2011

With those basics established, here are 10 ways for small (or really, almost any size) businesses to use social networks for marketing and PR. Promote your content / increase web traffic. Only the gauche and boorish would try to friend someone on Facebook that they have no prior connections to. Create valuable backlinks for SEO.

Social Networks 100

Social Networks Network Marketing Social Marketing Ideal Customer Profiles 100

Brandpoint

NOVEMBER 28, 2018

Earned media was the primary focus of PR. Any content, from eBooks to white papers to podcasts, are considered owned media assets. Traditionally, earned media is a PR pitch sent to a journalist who may include the brand in a featured story or mention it in an article in some way, whether it’s a print or online publication.

Paid Content 118

Paid Content Lead Ranking PR Media 118

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. 5 ways to fix it.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. White Papers. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. We use Sitecatalyst to analyze all of the traffic coming back to our sites and what is getting them there.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. PR, content distribution, influencer marketing, and media tie-ups are done to acquire relevant and quality links. Boosts website traffic. Want to grow your organic traffic by 20-100%? White papers.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Optinmonster

JANUARY 14, 2024

It’s particularly beneficial for website owners, bloggers, and small businesses looking for an easy-to-use yet effective solution to boost their site’s search engine ranking and online visibility. It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Online Marketing Institute

NOVEMBER 8, 2010

Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Optinmonster

JANUARY 14, 2024

It’s particularly beneficial for website owners, bloggers, and small businesses looking for an easy-to-use yet effective solution to boost their site’s search engine ranking and online visibility. It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

WebMarketCentral

JUNE 30, 2009

While these search engines / portals / directories have much lower traffic than the big three, that traffic is much more focused. Galen reviews a number of sites that can provide both direct traffic as well as being valuable for B2B SEO links, such as Jayde , Zibb and Alibaba.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

Optinmonster

APRIL 27, 2020

But to do so, you need a place to drive your incoming traffic. Then they send all their hard-earned traffic to a general website. That’s why they’re better at warming up your cold traffic: because they’re more informative by nature. Another way of driving traffic to your landing page? Guest Blog/Podcast.

Paid Content 91

Paid Content Promotion Webinar Metrics Product 91

seo.co

NOVEMBER 21, 2021

Furthermore, PR was also much less risky, especially compared to more manual link building services. Referral traffic from popular publishers. Once your article is published, consumers can follow your link back to your site, resulting in increased direct traffic. Referral traffic. Brand visibility.

Press 105

Press PR Lead Scoring Lead Ranking 105

Webbiquity

DECEMBER 30, 2013

Which sources sent the most traffic to your site last month? To PR professionals? To bloggers? Know Your Social Traffic With These 3 Google Analytics Powerviews by Search Engine People. ” How to Filter Bot Traffic From Your Google Analytics by LunaMetrics. Which converted at the highest rate?

Paid Content 100

Paid Content Analytics Marketing Analytics Tools Tips 100

PureB2B

JUNE 29, 2021

However, digital marketing may be defined as a brand’s marketing efforts, such as social networking, blogging, and creating white papers. Talking about your expertise gives you visibility, but with potential customers as well as other journalists and bloggers who may decide to create a post about you and give a backlink.

Inbound Marketing 62

Inbound Marketing High Quality Lead Planning Paid Search Agency 62

KoMarketing Associates

MAY 2, 2017

Consider partnering with a well-known business blogger or influencer in your niche to create long-form content, such as downloadable white papers or webinars. I’ve also seen bloggers also write a recap for their sponsor’s own blog in addition to their own, which doubles their presence as a collaborator with the brand.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

Webbiquity

OCTOBER 29, 2012

Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts. How much website traffic did it drive? Measurement: What was the result—how much online visibility was achieved with a particular piece of content?

Paid Content 100

Paid Content Optimization SEM Microsite 100

Marketing Insider Group

JANUARY 20, 2021

Everyone knows how important PR is for building your brand reputation and attracting new customers. But traditional PR can be time-consuming, expensive, and limited in its reach. Digital PR offers several advantages for the businesses of today, but brand managers often overlook its effectiveness. What is Digital PR?

PR 352

PR Content Marketing Work Management Content 352

Valasys

MARCH 16, 2020

Guest blogging is amongst important link-building strategies for B2B marketing in 2020, provided the bloggers to take care of a few things: Pitch to a website (preferably with higher Domain Authority than yours) within your niche Review the performance of the website you’re guest-blogging for viz.

Link Building 59

Link Building B2B Marketing Marketing & Strategy Marketing Strategy 59

Convince & Convert

JUNE 12, 2013

That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. The White Paper is in his briefcase. These are conventional PR placements, but in this case, they’re about your content. Photo Credit: Gorilla Suit.

Paid Content 150

Paid Content Promotion Media Paid Search Agency 150

SmartBug Media

MARCH 25, 2019

New articles are posted daily on topics such as inbound marketing, creative design, marketing strategy, paid media, PR, sales enablement, and web development—proving to be a valuable resource for any B2B marketer. The Difference Between Direct and Organic Search Traffic Sources. 8 Ways to Increase Organic Traffic. Seth Godin.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. A free DIY approach to social media by iMedia Connection.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

seo.co

MAY 17, 2021

Sometimes this happens naturally, but you can also proactively send products to bloggers as a way of encouraging them to write about your brand. Whether you’re selling paper towels or Ferraris, UGC is a practical and valuable addition to any content strategy. Reviews and testimonials. The Benefits of User-Generated Content.

User-Generated Content 100

User-Generated Content Generation SEO Planning 100

Webbiquity

APRIL 18, 2012

Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper by Highly Competitive – Software Industry Insights. Why Your Social Media Campaign is Performing at 1/7th of Its Potential by Business2Community. How to get the most out of content creation by iMedia Connection.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Hinge Marketing

OCTOBER 4, 2013

There are many firms publishing truly great articles and white papers but those efforts aren’t translating into measurable marketing outcomes. This is a proven method for generating high quality traffic to company blogs. Emails are perfect for featuring a book, ebook, white paper, guide, or other substantial content piece.

Webinar Metrics 48

Webinar Metrics Marketing Strategy Marketing & Strategy Content Marketing 48

Biznology

DECEMBER 6, 2011

Last week I dissected a blogger outreach pitch email line-by-line in The art of writing the perfect blogger pitch as a way of proving that no matter how brief and conversational one of Abraham Harrison ‘s blogger pitches may appear at first blush, the effortlessness takes a lot of work and the time of three senior agents.

Social Media 80

Social Media Media Blogger Banners 80

Scoop.it

OCTOBER 29, 2020

Put in writing on paper the type of people you want to talk to. Creating a checklist is very easy, and can bring significant traffic to your site. List of PR agencies, 5 Statistical Analysis of Mortgage Market etc. Know Your Audience. Any marketer will tell you – sure, I know my audience. But is that so?

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Webbiquity

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. But unless you sell pet supplies, the value of drawing that traffic to your site will be virtually zilch. Identify the top blogs in any segment using AllTop , then note who those bloggers include in their blogrolls. Content is like singing a song. Blog posts.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Hinge Marketing

JULY 6, 2022

As much art as science, SEO can involve a wide range of tactics (such as keyword research, page optimization and link building) to achieve its ultimate goal: delivering a steady stream of high-quality traffic to your website. Driving traffic to your website and blog isn’t enough. White Papers. Pay-Per-Click Advertising.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

B2B Marketing Zone Posts

DECEMBER 1, 2010

9 Indispensable B2B Social Media White Papers - Social Media B2B , November 2, 2010 White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Is the era of PR over?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40