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The Trade Show Countdown: How to Prepare Your Business for a Trade Show

Webbiquity

If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. So, you need to get the most out of your participation in every trade show. A key element in optimizing trade show participation is proper advance planning. In 2017, 79% of U.S.

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Enhancing Trade Show Presence: Moving Beyond the Booth

Webbiquity

If your business relies on trade show participation to at least some degree, you obviously want to optimize the time, effort, and money you invest in the undertaking. Accomplishing this objective requires properly preparing and staffing your trade show booth. Guest post by Jessica Kane. Image Credit: JD Lasica.

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Beyond Events & Trade Shows: Affiliate & Referral Marketing Strategies for SaaS [PART 2]

SmartBug Media

If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. In order to get started with it, consider the following: Proceed with Care. Bloggers/influencers.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity

The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Will key customers, prospects, and media be attending this trade show? So, there’s hope.

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Founders: Market Yourself, Not Just Your Business

Webbiquity

It’s important to keep a blog regularly updated in order to show that you and your business are still active. You should then determine the best way of reaching out; a direct message on social media or an email is often the best option, though if the blogger has posted specific instructions or guidelines, be sure to follow those.

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Agism in B2B Tech Marketing?

Envy

Technology has added channels like social media, bloggers and influencers to the mix, but it hasn’t taken away the need for strategic groundwork. Marketers still need to shout louder than their rivals, sharpen the messaging and outsmart the competition in order to gain traction and lead. Trade shows.

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Marketing’s Wish List to the Sales Department

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. "So She said, in no particular order: “Just once I’d like salespeople to admit they made a sale from a marketing-generated lead.”. “I I asked the marketing manager.