Biznology

JUNE 25, 2013

Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite.

Social Media 80

Social Media Social Marketing Media Planning 80

Industrial Marketing Today

APRIL 23, 2012

Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience. However, you can gain some key insights into the art of storytelling to engage with engineers by visiting their microsite. I know it’s Emerson again.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Webbiquity

OCTOBER 4, 2013

Online branding tactics include media mentions, building links by writing guest posts and articles, product reviews, social media, and industry activities like high-quality directory listings and trade association membership. Other company or product websites or microsites (mostly for large organizations). Social media sites (e.g.,

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

Online branding tactics include media mentions, building links by writing guest posts and articles, product reviews, social media, and industry activities like high-quality directory listings and trade association membership. Other company or product websites or microsites (mostly for large organizations). Social media sites (e.g.,

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

SnapApp

NOVEMBER 14, 2011

Microsite. A microsite is a page or group of webpages that is devoted to a specific theme. Generally, microsites have their own domain or subdomain and supplement the content on the main site. Unlike sidebars and widgets, microsites are like websites within websites. A vlog is a video blog. Subscribers. Facebook apps ).

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Biznology

NOVEMBER 29, 2011

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Bloggers don’t trust PR firms. But first, the salutation.

Blogger 80

Blogger Domain Outreach Microsite 80

SugarCRM

DECEMBER 11, 2013

Microsites. Guest Blogger. I was asked to write a blog post about what I am thankful for to be posted on our corporate website. Six months later, I write this as an experienced veteran of the marketing automation world, having worked in the system each day for the past half-year – first […]. Email Marketing.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

TrustRadius Marketing

OCTOBER 25, 2018

Once bloggers seed product reviews and other content with affiliate links for their followers, the links and the followers do all the work. Tangible products, like clothing or makeup, and skilled services, like music lessons or freelance writing and editing, are equally fair game. The Affiliates.

Paid Search Agency 40

Paid Search Agency Microsite Custom Publishing User-Generated Content 40

WebMarketCentral

DECEMBER 6, 2007

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. tags: how to write a strategic marketing plan embedded in their genetic code.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

JULY 30, 2007

At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red “destruct” button to watch the desk get crushed. Microsites are a third highly-rated viral tool. DMNews referred to microsites as "the next big thing in B2B" in this helpful article.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

AUGUST 1, 2007

Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). Independent bloggers don't want to be corporate shills, but they do love to write about cool stuff. are the most effective means of spreading viral content. in your booth.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

Biznology

SEPTEMBER 23, 2014

My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. See what we did to engage and activate hundreds of bloggers, from the top 100 running bloggers down the every single blogger who self-identified with being a Runner.” Long Tail Blogger Outreach.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. Sarah Worsham ( @sazbean ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

JUNE 29, 2010

Dennis spends his days improving customer experience across a wide variety of digital properties, including e-commerce , self service , product microsites, official social sites (on Facebook, YouTube, Twitter, and mySpace), and retail interactive portals. DH: You must write your internal communications as if they were external.

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

Convince & Convert

JUNE 12, 2013

It’s like writing the great American novel and leaving it on your doorstep. A more static website or series of microsites. What this looks like will depend on your industry – I’ve seen successes range from TechCrunch reporting on aggregated mobile analytics data to USA Today writing about studies from drug rehab centers.

Paid Content 152

Paid Content Promotion Media Paid Search Agency 152

Hinge Marketing

MAY 5, 2016

As they speak, write articles, grant interviews or publish books in their area of expertise, they attract potential clients, teaming partners and top job candidates. These are the issues that journalists will be writing about and potential clients will be talking about. Dedicated website or microsite. Professional photography.

Ad Building 48

Ad Building Thought Leadership Peer-to-peer Microsite 48

Biznology

DECEMBER 6, 2011

Last week I dissected a blogger outreach pitch email line-by-line in The art of writing the perfect blogger pitch as a way of proving that no matter how brief and conversational one of Abraham Harrison ‘s blogger pitches may appear at first blush, the effortlessness takes a lot of work and the time of three senior agents.

Social Media 80

Social Media Media Blogger Banners 80

Albacross

JANUARY 17, 2020

It enables salespeople to build a personalized microsite for the prospects, using marketing-approved content and materials, and incorporate personalized video messages--in minutes, without any coding, as easily as writing an email. Approaching bloggers and journalists is one of the important strategies for B2B.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Convince & Convert

JULY 22, 2010

TNT encourages trainees to leverage the power of their personal networks, by providing participants with a personal, customizable microsite for reaching their fundraising goals by getting donations from friends and family. link] Yael Davidowitz-Neu Thanks for writing in and congratulations on creating an awesome community!

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Hubspot

OCTOBER 2, 2013

"But I write about mortgages (or some other similarly '' boring '' topic) -- there''s no way I can possibly make my content fun to read." You may be writing about some boring industry concept, but that doesn''t mean you can''t weave in a little storytelling. Boring topics will sound even more boring if you write with a bland tone.

Content 28

Content Microsite Creativity CAN-SPAM 28

Brandpoint

AUGUST 9, 2018

Microsites. While social media and blogs are typically used to grow a business’s online presence, businesses are also exploring microsites as a reputation management strategy. A microsite is a small domain with a few highly targeted pages. Related: Establishing Trust with Earned Media: How to Write a Personalized Pitch ].

Work Management 74

Work Management Marketing Management Microsite Marketing & Strategy 74

Webbiquity

FEBRUARY 21, 2017

For bloggers, add a share button to posts to make it easy for others to Flip. Integrate user-generated content (UGC) into websites, microsites, ad units, digital screens, projector walls, and elsewhere. 6: The 24 Best Online Writing Tools and Apps. #7: Showcase reviews: Kissmetrics, Re/code. 4) Flipboard.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Webbiquity

FEBRUARY 24, 2015

Joshua Steimle writes that the answer to the tragically common question “How long will it take me to get ranked #1 for my keywords?” Enterprise-level SEO–optimizing thousands of pages, often across multiple subdomains and interlinked microsites as well as a mothership site–is different from working on smaller sites.

Tactics 100

Tactics SEO Lead Ranking Lead Scoring 100

Convince & Convert

AUGUST 3, 2010

link] Tejas Deshpande RIP #microsites … #Facebook is the new Doyen of the #world ! 3 Ways Facebook is Killing Your Website" [link] #sm #blogger via @jaybaer [link] Scott “@jaybaer: "R.I.P. If you're interested, I'd love it if you'd write a guest blog post about the issues facing EU Facebook marketing.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

link] Tejas Deshpande RIP #microsites … #Facebook is the new Doyen of the #world ! 3 Ways Facebook is Killing Your Website" [link] #sm #blogger via @jaybaer [link] Scott “@jaybaer: "R.I.P. If you're interested, I'd love it if you'd write a guest blog post about the issues facing EU Facebook marketing.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Content Marketing Institute

OCTOBER 24, 2017

One reason for this is, in the words of Enterprise Marketer video blogger Jeff Julian , the way we consume content is moving more and more toward video, motion graphics, and audio. Write a script your audience will want to follow.

Top of Funnel 107

Top of Funnel Video Marketing Enterprise Management Tips 107

Hubspot

JULY 21, 2015

But I think it covers most of the aspects of content marketing that modern inbound marketers need to consider, beyond the basics of simply writing content optimized for the web. You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Convince & Convert

DECEMBER 30, 2015

Just take a look at this “why” post that is based on research, which has gotten 9,633 social shares and 45,884 pageviews at the time of this writing. Neil Patel is awesome at writing list posts that focus on successes to help his audience learn how to do something better like this post. Microsites. Personal Stories.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Just take a look at this “why” post that is based on research, which has gotten 9,633 social shares and 45,884 pageviews at the time of this writing. Neil Patel is awesome at writing list posts that focus on successes to help his audience learn how to do something better like this post. Microsites. Personal Stories.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168