The average internet user is watching 30 minutes of video online daily! The use of online video is growing as people also increasingly watch videos from their mobile devices. Also image videos do not work as a potential viral marketing tool. Your business should use online video to inform and to entertain your audience. Smartphone Trends Infographic: For information / education: You can show your products in action or explain product features in a more understandable way through video. Market it on your social media channels and ask for comments and opinions. MORE >>

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. MORE >>

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. What social media developments and trends should I be watching? Influential voices like Olivier Blanchard and Jacquie McCarnan present formulas and methods for ROI calculation, while Steve Goldman contends that social media ROI can’t be measured in isolation, and Jackie Cohen reports that more than a third of CMOs still have no idea whether or not social media marketing is producing any ROI. Influence in social media: how to find the top bloggers by blur Group. MORE >>

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Making the Most of Your Webinars A recent report from On24, “ Webcast Benchmarks and Best Practices for Lead Generation “,  has some interesting numbers when it comes to how webinars are being used and their effectiveness at lead generation. We are all procrastinators it seems when it comes to registering for online events. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? MORE >>

Content Marketing Pioneer, Tim Berry of Palo Alto Software Tells You How to Build Your Business Before He Charges You a Nickel. In 1994, I read the first edition of Tim Berry’s wonderful book, Hurdle: The Book on Business Planning without realizing that it was a perfect example of content marketing. Of course, back then, nobody was calling what he did content marketing. This might seem odd since his real business then and now is selling software that automates the process of building business plans and marketing plans. Writing a good business plan is hard work. MORE >>