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10 Online Marketing Shortcuts To Increase Productivity

B2B Marketing Insider

Whether you’re in marketing , advertising or any industry for that matter, the world we live in does not exactly allow for much patience. Without further ado, here are 10 online marketing shortcuts to increase productivity. 1. It takes less than a minute to add a line to promote your latest product, service, offer, or resource, which means you are marketing to everyone who gets an email from you. You have just 20-35 characters for the subject line, depending upon the device, and even less for the content preview (and you thought Twitter marketing was hard).

The 14 Best Content Planning and Research Tools

Webbiquity

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. Showcase reviews: Online Marketing Institute. 3) Bubbl.us.

How to Master Local Lead Generation

PureB2B

Marketing products and services to your local community, however, can still be quite a challenging task. Unlike large-scale marketing, you can’t just use generic promotional strategies and expect your local customers to feel a connection to your company right away. Local marketing refers to marketing efforts targeting your nearby community—both offline and online.

10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Support existing SEO keyword strategies.

Key Takeaways from MarketingProfs’ #ContentBootCamp

KoMarketing Associates

Last week, I had the pleasure of attending MarketingProfs’ Content Creation Boot Camp, a pre-conference workshop kicking off the 2014 B2B Marketing Forum. But he did offer up an afternoon of discourse about some of the biggest challenges content marketers face today – and offered tips and suggestions of how to overcome them. This is an age-old question for content marketers.

How to Fight the Infobesity Monster with Quality, Shareable Content

KoMarketing Associates

Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). 70% of B2B marketers are creating more content than they did one year ago ( Content Marketing Institute ). Variety = the Lifeblood of Content Marketing.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  Increase use of video marketing? What will likely be the hot trends in social media over the next couple of years? Marketing Pilgrim ). 2. Internet users and represent the majority of Americans’ time online. Marketing Charts ).

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12 Marketing Techniques to Increase Your Firm’s Visibility

Hinge Marketing

We’ve officially crossed this year’s halfway mark, and it’s time to check in on the marketing strategy you created at the beginning of 2015. It may be time to adjust your strategy or incorporate additional marketing techniques to drive your firm forward. Online Search and Search Engine Optimization (SEO). Media and Blogger Outreach. Email Marketing.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. What social media developments and trends should I be watching? Social media adoption on both the buyer and vendor side is happening with incredible speed; the tools that we’ve developed to track other web marketing activities haven’t kept pace. What to do? But 44.24

The New Risks in Pay-for-Placement Guest Blogging

Hinge Marketing

SEE ALSO: 5 Tips to Take Your Guest Blogger Outreach to the Next Level. similar “link buying” trend is happening today. Marketing experts agree that while there is still some gray area, their advice would be to shy away from paying for guest blog placement. It is the leading marketing program for delivering greater visibility, growth, and profits. Impatience.

Five ways to help your product market itself online

grow - Practical Marketing Solutions

If you sell a web app or a software product that has web elements, it’s time to consider how your product can help market itself. More and more we’re seeing marketing  built into products, allowing the code to do some of the advertising work for you. Marketers need to work with development to design the right sharing experiences in order to generate maximum, positive posts.

10 Metrics Every Marketing Team Should Track

Hinge Marketing

“Make us more visible!” It is the mandate often heard by marketing teams for professional services firms. Many marketing teams are already blazing a path toward visibility for their firm using thought leadership marketing techniques, such as blog posts, books, speaking engagements or social media. SEE ALSO : 3 Huge Reasons Why You Should Care About Online Branding.

30 Killer Resources to Learn Content Marketing

Writtent

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. From idea generation to strategy and more, here are the best of the best: 1. Content Marketing Made Easy. 29 Content Marketing Secrets. Field Guide to the 4 Types of Content Marketing Metrics. 100 Content Marketing Examples.

Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. by Savvy B2B Marketing. Digg this!

7 SEO Tactics Most Marketers Ignore

Act-On

SEO is in some ways one of the most neglected parts of a content marketing program, or any online marketing program. There are three different studies that support this: The public relations agency HotWire discovered only 21% of marketing decision makers allocate any budget to SEO. Google Trends’ related searches. It’s too bad so few marketers are practicing SEO.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us.

Tools 41

Tom Pisello: The ROI Guy: B2B online marketing continues ascent.

Tom Pisello

Wednesday, June 16, 2010 B2B online marketing continues ascent despite tough economy Rapid 12% annual growth led by Social Media, Lead-Gen Micro-Sites and Online Marketing Services B2B online marketing continues to grow, with research firm AMR predicting an annual compound growth rate of 12% into 2013. Content Marketing and the Forgotten Sales Professi.

Four online business rules that don’t exist any more

grow - Practical Marketing Solutions

By Mars Dorian, {grow} Contributing Columnist. A few days ago, I was working my face off in my creative cave, realized my social battery was drained, and decided to join a bar meet-up in my hometown of Berlin. I had a chance to talk to online entrepreneurs from all over the world and listened to their unique business stories. Copying can make you very successful–in a foreign market.

Rules 82

The 28 Best Influencer Marketing Tools

Webbiquity

Interest in influencer marketing is skyrocketing. After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. 59% of marketers planned to increase their influencer marketing budget in 2016. Pricing:  individual tool is free; marketing platform is $999 to $10,000 per month.

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Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

5 Blunders Made by Blogging Novices

Hinge Marketing

Here are five common mistakes new bloggers face , and my advice on how to best avoid them. Online content based on a thoughtful content strategy can help you reap expertise-based referrals. Your content creation efforts should always be tied into your larger marketing goals. The biggest concern new bloggers have when they first start out is having enough content.

Why Klout matters. A lot.

grow - Practical Marketing Solutions

Nothing seems to get rational people in a frenzy as much as Klout and its attempt to measure “influence.&#   I have immersed myself in the world of online power and influence over the past six months and feel like at this point I have probably studied this topic more than any person on earth! Or who generate buzz about beer in Berlin? Yes, this is a real invitation. Never has.

Blogging Best Practices: 5 Common Mistakes Beginners Should Avoid

Hinge Marketing

Here are five common mistakes new bloggers face , and my advice on how to best avoid them. Online content based on a thoughtful content strategy can help you reap expertise-based referrals. Your content creation efforts should always be tied into your larger marketing goals. The biggest concern new bloggers have when they first start out is having enough content.

Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity

So in order to maintain and grow website traffic, online marketing practices have to change as well. Companies need to take a broader view of their overall online visibility and embrace a web presence optimization (WPO) approach. Finally, don’t over-rely on paid advertising but do make it part of your online marketing mix. Image credit: Young Digital Lab.

40 Must-Read Blogs For Entrepreneurs

B2B Marketing Insider

Here are the blogs that these entrepreneurs say they read religiously: Entrepreneur: Marc Fowler, President, Bullseye Media , a digital marketing agency specializing in helping dentists attract and retain patients. 1. Matt on Marketing. Why: “Heinz Marketing does a great job of pulling the best ideas from a variety of blogs and putting their own spin on them. Smart Marketer.

@fearlesscomp congratulates the Nifty 50 Men of Twitter

Fearless Competitor

Cheryl Burgess of BlueFocus360 and Tom Pick of KC Associates (both good friends of the Fearless Competitor , President of the B2B lead generation consultancy, Find New Customers ) recently announced the Nifty 50 men of Twitter on the Blue Focus Marketing Blog. highly recommend everyone to visit your b2b lead generation company, Find New Customer , and learn more about your you, Jeff.

26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

OMI Blog - Internet Marketing Training Courses & Certification Programs. 26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. Marketers certainly need to focus less on producing more content and turn their attentions towards producing quality content. Affiliate Marketing.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog.  Alicia is a warm and outgoing social media pro and creator of March Marketing Madness. What is it?

The #Nifty50 Women of Twitter

Fearless Competitor

Jennifer is the General Atlantic Professor of Marketing at the Stanford Graduate School or Business, and author of The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change. She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” The #NiftyFifty Women of Twitter.

Addressing Blog Lag: 7 Content Creation Tips for Your AEC Firm’s Blog

Hinge Marketing

Your blog should be an essential component of your lead generation strategy. In t he Hinge Research Institute’s study of 500 professional services firms , high-growth AEC firms cited blogging as the second most effective online marketing technique. Write posts that address their problems or further their online conversations. Digital Marketing for Engineers.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. B2B Marketing and Social Media. And much more.

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48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

He walks through 10 basic steps for site optimization here, from getting the foundation right and doing keyword research through on-page content, meta tags, and link building (“Focus on link building through content marketing, blog writing, guest blogging, infographics, site directories (CAREFULLY), and other tools that allow you to leave online footprints leading back to your site”).

30 Awesome Blogging Guides, Tips and Resources

Webbiquity

The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers. Five Tips to Make Company Blogs Worth Reading by Marketing Profs. Better yet, invite those experts to share their knowledge on your blog as guest bloggers. Why Blog.

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Interview with Jim Lin of Ketchum: The Digital Revolution

ReadyPulse

Download the Savvy Digital Marketer''s Guide to Social Content Marketing! Jim Lin is the VP of Digital Strategy for Ketchum, a PR and marketing agency specializing in corporate and product positioning. This was way before the internet took off – really early stage stuff.  I liked it so much that I quit PR and just worked in online marketing for a number of years.