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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. Answer Man Once you’ve identified your top six questions, answer them.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find the most influential bloggers and get them to write about our client?

PR 160
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9 Things That Must Be in Your Electronic Press Kit

SmartBug Media

Your press kit should contain all of the content a reporter, producer, or blogger might need to tell your brand story within their coverage area. Contact Information. Here are some tools you should have in your PR press stack. If you are creating a deck or PDF, be mindful of the file size. Products/Services Fact Sheet(s).

Press 85
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. This provides the information needed to craft the message (ex. create review content about the latest and greatest TVs) 3.

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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

white paper from @jaybaer and @chrisbaggott [link] #blog #smm [link] arikhanson Bloggers: Does your blog have a long tail? new white paper from me and @chrisbaggott) – [link] /via @jaybaer [link] jeffespo RT @arikhanson: Bloggers: Does your blog have a long tail?

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

In fact, according to Alterian’s very interesting FAQ about the Techrigy acquisition , “Engagement marketing” is the core of their current corporate vision. This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management.