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How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. Ryanair bullies a blogger. If so, click send.

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10+ Indispensable (and Free!) Marketing Graders and Social Media Scores

Buffer

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. I’ve bookmarked several of my favorites and dug up a handful of other useful graders and tools to come up with this list of 10+ website graders, content scores, and social media ratings.

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Update Old Content: 8 Ways to Revitalize & Refresh Your Old Content for SEO

seo.co

Make an announcement that your company is looking for guest bloggers in the space, and if you already know some prominent guest bloggers, feel free to reach out to them directly. Give them author credit and some extra shares on social media, and you’ll end up with brand-new, alternative content for free. Gamification.

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How to Automate Your Link Building for SEO

seo.co

This deficiency makes them great for creating content for social media posts and product descriptions, but is lacking when it comes to anything long. Yes, the webcrawlers will read it, but clicks, conversions and dwell-time ultimately come from people, not robots. A team of guest blogger outreach professionals.

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Why Bloggers Abandon Their Blogs Too Early [Video]

Hubspot

That’s traffic through email subscribers, RSS feeds, and social shares because the half-life for those sources is incredibly brief. This phenomenon must be frustrating, if not demoralizing, for corporate bloggers who need to prove they are driving results, and prove it quickly. After 48 hours, a cascade has become a trickle.

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Is a Blog Just a Container?

B2B Memes

Today I came across a comment from Adam Tinworth on the reignited debate, in certain UK circles at least, over whether bloggers can be legitimate journalists. However, to dwell for a moment on the metaphor of container vs. content, can we really say that the blog format doesn’t influence its content?

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It's Not About The Release Anymore. PR is Now Social PR.

Hubspot

These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships. 2016 PR is social PR. 2016 PR is social PR. Say that after two cocktails.)The The PR job has changed dramatically in the last decade.

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