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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. The state of the blogger outreach union ten years on. The state of the blogger outreach union ten years on.

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How to Tailor Marketing Content to a Local Audience’s Needs

Marketing Insider Group

Use their demographics, the neighborhoods where they live, their hopes, pain points, and online behavior to fill in the details. For example, if your business sells aftermarket parts for high-end sports cars, a well-known local car dealer would be a strategic choice for a guest blogger. Localize Seasonal Promotions.

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Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? I don’t reach out to 40 bloggers over time, I reach out to upwards of 2000 bloggers all-at-once. And I need a lot of them.

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Micro-Influencer Marketing is the new Influencer Marketing

Biznology

As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat. Back then we called it blogger outreach and blogger engagement.

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How to Stay On Track When Entering a New Market (and Avoid a Train Wreck)

Webbiquity

On June 28th, 2011 Google Plus was launched with great fanfare. The full weight of Google, a $700+ billion behemoth, pushed to make the new social media platform a success. People who wanted to use their other products, such as Gmail or YouTube, were forced to sign up to the platform. Guest post by Nico Prins. In many (most?)

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Paid Search. Online Display. Doubleclick. Retargeting.

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Influencer marketing should not be about collecting influencers

Biznology

However, if you look up the definition of influencer marketing, you won’t see any actually human people, you’ll just see verticals, demographics, psychographics, sociographics, universes, KPIs , and the like. If I really want to make a connection, I can reach out as a fellow blogger or make it apparent that I have 50.8k

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