Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. B2B Marketing Blogs. HubSpot’s Marketing Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Adobe Experience Cloud Blog

OCTOBER 2, 2017

Take Artificial Intelligence (AI) —a hugely powerful technology that’s revolutionizing everything from healthcare to demand generation; from advertising to gaming; from Siri to Tesla, and so much more. Marketers are still regularly urged by an array of practitioners, bloggers, and commentators to be “data-driven marketers”.

Marketing AI 134

Marketing AI Marketing Automation Services Work Management Marketing Management 134

ClearVoice

NOVEMBER 2, 2018

Great for: SEOs, webmasters, podcasters, bloggers, content marketers, and social media marketers. Great for: Content amplifiers, social media managers and directors, community managers, vloggers, and bloggers. Sponsor: Marketo. Great for: Marketo users, customer engagement representatives, and advertising executives.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

KoMarketing Associates

AUGUST 19, 2013

Michael Brenner (SAP) – Vice President of Marketing and Content Strategy at SAP, Speaker, Blogger and Social Business Marketing Leader. Paul Mosenson (NuSpark Marketing) - Lead Generation, Lead Nurturing, Demand Generation, President, NuSpark Marketing. VMI grad, former artillery officer and Madison Ave ad man.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. PaulDunay - Paul Dunay – Global VP of Marketing for Maxymiser, Author, Blogger, Public Speaker and Award-Winning B2B Marketing Expert. Author, Rainmaking Conversations, Blogger RAIN Selling blog. 20+ years in B2B direct marketing, demand gen, and lead management.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Adobe Experience Cloud Blog

JUNE 20, 2016

Interestingly enough, now that I’m a Content Marketer at Marketo, part of my responsibilities include managing the blog, where oversharing can actually be a good thing! Fueling demand generation. the segments you’re marketing to, the audiences you’re targeting (e.g. Darn it, Google you win again. B2B or consumer?

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Leadspace

OCTOBER 16, 2017

This article was originally posted on the Marketo Blog , and is republished here with permission. Take Artificial Intelligence (AI)—a hugely powerful technology that’s revolutionizing everything from healthcare to demand generation; from advertising to gaming; from Siri to Tesla, and so much more. Hear me out.

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

The Point

FEBRUARY 11, 2013

Bonnie Crater is a five-time Vice President of Marketing, a former colleague of this blogger from our days at Oracle in the late 80s, and in 2000 was named one of the “Top 20 Female Executives in Silicon Valley” by San Jose Magazine. HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue?

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

Only B2B

JANUARY 24, 2018

It allows entrepreneurs, small business owners, publishers and bloggers to share, discover and comment on small-business content. This is among those content syndication tools which are been supported by other content syndication networks and partners such as Salesforce.com, Marketo, and HubSpot. BizSugar .

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Adobe Experience Cloud Blog

JANUARY 11, 2013

To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. Here are some tactics we use at Marketo to get more out of our content promotion: Engage your influencers. Download Creating Content that Sells: Content Marketing for Demand Generation.

Paid Content 48

Paid Content Promotion Banner Ads B2B Thought Leadership 48

Customer Experience Matrix

JULY 16, 2009

Current users probably track just a small number of individuals and cases, such as key bloggers and specific complaints that must be resolved. I especially enjoyed the Twitter post “Twitter for B2B Marketing - Marketo: Sin Descripción [link] being tagged as negative, religious, and – wait for it -- written in Danish.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Adobe Experience Cloud Blog

MAY 2, 2013

by Dayna Rothman Today we would like to welcome Pierce Ujjainwalla as today’s guest blogger. Pierce leads Demand Generation at 360pi and runs a blog called Epic Marketing Fails. Executives are demanding that marketers prove ROI from their investments. Buyers have changed forever, and marketers need to adapt.

Work Management 48

Work Management Marketing Automation Services Marketing Management Peer-to-peer 48

Adobe Experience Cloud Blog

JULY 25, 2012

by Dayna Rothman I’m pleased to introduce, editor of DemandGen Report , Andrew Gaffney as a guest blogger. DemandGen Report is a targeted e-media publication spotlighting the strategies and solutions that b2b companies better align sales, marketing and disparate teams to support growth and drive revenue.

Peer-to-peer 48

Peer-to-peer Social Media Demand Allocation 48

Adobe Experience Cloud Blog

JUNE 1, 2012

by Jason Miller I’m pleased to introduce Rajesh Kadam, founder and CEO of Growth Fusion , as a guest blogger. Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. Five B2B Social Media Best Practices To Put Into Place After Integration.

Social Media 48

Social Media Practices Marketing Automation Services Media 48

Adobe Experience Cloud Blog

MAY 23, 2010

Mike Damphouse of Green Leads offers insight on the intersection of demand generation and social media on Modern B2B Marketing Blog. 9 Must-Read B2B Social Media Thought Leader Interviews was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Social Media 48

Social Media Media Web 2.0 B2B 48

Adobe Experience Cloud Blog

MAY 16, 2010

Here at Marketo, we’ve had our own fair share of B2B social media marketing success. Our Modern B2B Marketing Blog today has more than 7,000 subscribers and is highly ranked in AdAge’s Powder150 list. In fact, our blog is one of our most successful marketing tactics for demand generation.

Social Media 48

Social Media Media B2B Forrester 48

Adobe Experience Cloud Blog

AUGUST 21, 2012

by Dayna Rothman I am pleased to introduce our guest blogger, Matt Heinz. And for revenue performance management , I recommend reading up on best practices from Marketo and others whose business focuses on revenue-centric marketing. Social lead generation and buying signal mining. Have you gotten back into the game recently?

Work Management 48

Work Management Marketing Management Top of Funnel Lead Ranking 48

Adobe Experience Cloud Blog

FEBRUARY 13, 2012

by Jon Miller I’m pleased to welcome David Karel, Vice President of Marketing at Bizo , as a guest blogger. In his guest post on the Marketo blog, Mike Nierengarten does a great job of illuminating the pitfalls of using a seemingly meaty progress metric like the mighty conversion to solely determine where you invest.

Paid Search Agency 48

Paid Search Agency Display Campaigns Ads 48

Brandpoint

JUNE 7, 2018

(Note our omission of the formerly ubiquitous SXSW , which has become so diverse in attempting to cover the worlds of film, culture, music and technology that many marketers are seeking more targeted events.). Host: Marketo. Digital marketing. eMetrics Summit. Date: June 3-7. Location: Las Vegas. Host: Rising Media. 21-24, 2019.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. She’s a self-described fashionista and blogger.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. She’s a self-described fashionista and blogger.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Directive Agency

MARCH 7, 2019

Seen in Forbes as the most influential women in social media and recognized by Forbes Woman as one of the Top 20 Women Bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training, and education company with the largest community of marketers in its category. Samantha Kelly. Jessica Cross. Laura Goldstein.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Only B2B

FEBRUARY 9, 2018

For example, Marketo. Chhavi Agarwal is a freelance tech and marketing writer/blogger and co-founder at Content Writer Guru. To begin with, you can take up your most successful blog post and turn it into a guide. Your ultimate goal is to be useful to your visitors. They give you a set of best practices.

Startups 97

Startups Newsletter Custom Publishing Internet Marketing 97

Adobe Experience Cloud Blog

DECEMBER 14, 2010

A couple of weeks ago I joined the Marketo consulting team and I’m excited to be part of such a fast-growing and successful organization. Before joining Marketo I was an independent marketing automation consultant and blogger at LeadSloth. Please leave a comment, or send me an email (jep at marketo dot com).

Marketing Automation 48

Marketing Automation Automation Marketo Cross-Selling 48

Adobe Experience Cloud Blog

APRIL 14, 2014

Every industry has a set of people who are deemed influential—maybe they are the CEO of a leading company, an author, a blogger, or a speaker. Create a list of at least 10 people (sometimes there can be hundreds) you would love to have on your side. Marketo uses memes in social campaigns to generate additional engagement.

Lead Generation 48

Lead Generation Generation Webinar Metrics Leads 48

Adobe Experience Cloud Blog

AUGUST 14, 2012

Director of Marketing at Marketo, and Jason Lankow, CEO and Co-Founder of Column Five. That is what Marketo has done for visual notetaking, videos, infographics etc. Check out a recent paper that Marketo wrote on mobile email marketing. Check out the Marketo Facebook page for more examples.

Marketo 48

Marketo Buyer Personas Paid Search Agency Demand Generation Agencies 48

SnapApp

DECEMBER 22, 2016

The blogs on this list cover a wide range of topics. From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Recommended reading: Ultimate List of 22 Account-Based Marketing Tactics. #39.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Engagio

OCTOBER 20, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. No need to read through a stack of posts from a dozen bloggers. Step #2: Identify and tier your target accounts. This is it.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

WebMarketCentral

SEPTEMBER 14, 2009

16 Essential PC Applications for Bloggers by Problogger Frequent Best-of contributor Darren Rowse reviews essential blogging tools including SnagIt for capturing screen images, Digsby for consolidating social networking chat with a single tool, Camtasia Studio for screen recording, PeaZip for file archiving and unzipping, and a dozen others.

Tools 20

Tools Best Practices Web 2.0 Adwords 20