Hubspot

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. Read on to get inspired by some of marketing’s top content strategies. 5 Marketing Plan Examples to Help You Write Your Own.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Convince & Convert

JULY 23, 2012

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. Dump your local sports section in the paper and hop on your iPad to read sports opinions from your favorite bloggers. Traditional media is no longer the source… socially adept athletes are.

Social Media 133

Social Media Media Blogger Television marketing 133

Optinmonster

FEBRUARY 8, 2024

Are you looking for the best content curation tools? These days, content creation is the engine that drives your business reputation and helps you make sales. But it can be challenging to keep that content machine fully tuned up. That’s why a content curation tool is so important.

Marketing Automation Services 83

Marketing Automation Services Curation Enterprise Management Marketing Automation 83

Marketing Insider Group

OCTOBER 2, 2020

There was some great content published this past week, specifically in the content marketing industry. Enjoy these top content marketing posts of the week! 2021 B2B Content Marketing: What Now? Top insights include that most content marketers feel they reacted swiftly and well to the pandemic.

B2B Thought Leadership 48

B2B Thought Leadership Content Marketing Thought Leadership Content 48

PureB2B

JUNE 7, 2016

Content syndication can be an important factor in your content strategy, especially when it comes to generating traffic and building awareness. It reveals the best of what your content can offer to an extended audience and attracts visits and shares from users that you might not be able to reach otherwise.

Traffic 62

Traffic Top of Funnel Curation Content 62

Writing on the Web

JUNE 19, 2013

The Search Engine Optimization landscape has changed dramatically over the last couple of years. Of course, you’ll only be able to do that if you generate remarkable content that offers actionable information.Here are a few strategies that can help you identify quality blogs: a) Create an account on platforms like myblogguest , etc.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Marketing Insider Group

MARCH 7, 2013

In our last interview, Paula Cusati suggested that we will need the ability to adapt and be creative in the rapidly changing world of Future of Marketing. For a great example of a List.ly list (that focuses on potential customer’s brand) check out this list on technology marketing. Tell us about yourself?

Brand Identity 100

Brand Identity Branding B2B Thought Leadership Blogger 100

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Most media companies either have legacy systems in print or (I can’t believe I’m saying this) digital.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Give data-driven examples! The reason?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

ConvertKit

JULY 7, 2021

They required fresh content to keep their websites and social media platforms alive—and keep their businesses from falling apart. ” So I was just pitching myself so much because I knew people needed content and ideas about pivoting. Social media is so variable. But travel businesses still needed to stay alive.

Newsletter 111

Newsletter Viral Marketing Statistics Curation 111

Hubspot

FEBRUARY 26, 2019

Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". If your business doesn't have a blog, you might want to reconsider -- B2B marketers who use blogs receive 67% more leads than those who do not, and blogs have been rated the 5th most trusted source for accurate online information. You're on a blog.

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Marketing Insider Group

OCTOBER 4, 2011

Everyone uses a search engine! And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. SEO stands for Search Engine Optimization. To do this you must understand keywords and content and how they interact with each other to gain that coveted top spot in the search engine results.

SEO 100

SEO Planning Search Engine Marketing Marketing Management 100

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Moz

OCTOBER 6, 2019

Posted by DaisyQ As a digital content marketer, your job is to grow traffic that converts into leads and sales. This post is for the other marketers that work in the not-so-sexy fields. These are the tactics I used to increase our sessions, search visibility, and subscribers in two years. It makes it a little easier.

Traffic 54

Traffic Organization Paid Search Agency Custom Publishing 54

Optinmonster

FEBRUARY 10, 2024

How To Grow Your Blog Make Your Site Easy to Use Speed Up Your Site Create Crave-Worthy Content Build Engagement Optimize Your Content For Search Engines Build Your Subscribers Get Social Media Savvy Get Networking Submit Your Work to Content Curation Sites 1. Don’t forget the search box.

Blogger 89

Blogger Long Tail Marketing Opt-out Opt-in 89

Single Grain

JUNE 21, 2023

As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. We’ve curated 100+ LinkedIn ad stats to inspire your next B2B ad campaign. is 160 million.

Statistics 98

Statistics Linkedin Advertisements Advertising 98

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement.

Curation 111

Curation Tools Enterprise Management Content 111

Single Grain

MARCH 9, 2021

What is B2B search engine optimization? The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . Difference Between B2B SEO and B2C SEO.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

ClearVoice

MARCH 15, 2024

Here’s a fun fact : global content marketing revenue totaled $63 billion in 2022. Furthermore, the content marketing industry will reach $107 billion by 2026. It also underscores the need to produce great content. But generating compelling content is half the battle. That’s a lot of dollars. Also owned?

Distribution 52

Distribution Advertising Channels Content Youtube 52

Salesforce Marketing Cloud

APRIL 16, 2024

Digital marketing for small businesses can be tricky at first, but it’s a crucial skill that helps SMBs connect with their community and customers. Now SMBs can go small and big with digital marketing tools that once seemed reserved for large corporations with generous marketing budgets.

Small Business Marketing 104

Small Business Marketing SMB Planning Enterprise Management 104

Webbiquity

APRIL 30, 2019

Although business blogging is now widespread— 66% of all marketers and 75% of B2B marketers use blogs in their social media content—not all business bloggers are getting the results they’d like to see. Image credit: Orbit Media Studios. Image credit: Orbit Media Studios.

Business Blogging 242

Business Blogging Enterprise Management Work Management Marketing Management 242

Convince & Convert

JUNE 12, 2013

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. But that’s why marketers have jobs right?

Paid Content 150

Paid Content Promotion Media Paid Search Agency 150

Spiralytics

NOVEMBER 20, 2023

Not too long ago, influencing was limited to celebrities and a few bloggers. Today, influencing is a prevalent career many ordinary social media users want to tap into—Filipinos being one of them. Coined as the “social media capital of the world,” the Philippines ranks second worldwide in average daily social media usage.

Marketing & Strategy 62

Marketing & Strategy Marketing Strategy Advertising Agencies Paid Social Agency 62

Biznology

JUNE 29, 2010

I had the pleasure of speaking at the same private client event as Dennis Haugan, the Senior Director of Web Marketing Strategy at T-Mobile USA, the American wireless arm of telecommunications giant Deutsche Telekom. MM: How would you describe the concept of curating content? It is not something marketers grew up doing.

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

Content Marketing Institute

APRIL 12, 2018

Andy Crestodina, speaker, blogger, etc., shared that nugget of wisdom at the recent Intelligent Content Conference in Las Vegas. Our marketing was immature ,” Will says. Yet it risked losing market share to competitors that more openly shared insights ­on news that affects investment decisions. “It’s 2018. Their idea?

Paid Content 107

Paid Content Webinar Metrics Brand Identity Branding 107

Optinmonster

APRIL 27, 2020

Ready for the worst bit of marketing advice you’ll ever hear? ” That line makes for a killer movie, but an equally awful marketing strategy. A lot of marketers spend tons of effort in learning how to promote a product effectively. For clever marketers, this is cringe-worthy. Email Marketing.

Paid Content 91

Paid Content Promotion Webinar Metrics Product 91

SmartBug Media

MARCH 25, 2019

If you are an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. Success not only requires a solid inbound strategy, but it also requires knowledge of the latest marketing, content, and design best practices. SmartBug Media™.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

BenchmarkONE

NOVEMBER 17, 2022

The results sound unbelievable, but brands that espouse proper content distribution are hitting tremendous numbers in terms of organic traffic. Simmonds advises brands to create content once but distribute it forever. He advocates for the most common distribution channels like the ones discussed in our content distribution checklist.

Distribution 61

Distribution Tactics Top of Funnel High Quality Lead 61

ClearVoice

JUNE 20, 2022

Being a blogger is an excellent way to build an online platform, establish yourself as an expert, and grow your brand. New bloggers need to know how many posts they should have ready before launching a blog. Bloggers should have at least 10 to 15 posts ready to post before launching their blog in order to bring in meaningful traffic.

Lead Scoring 52

Lead Scoring Lead Ranking Blogger Sales Qualified Leads 52

NuSpark Consulting

JANUARY 3, 2015

I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving. Content Marketing. Search Marketing. Search Marketing.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Scoop.it

OCTOBER 29, 2020

TikTok being a prime example, with young people getting so much attention to their names that it is life-changing. We are all just humans (as the saying goes) so the tips below work for all the market segments, be it B2C or B2B – because when something is viral, everybody knows it. Who are the main recipients of your content?

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Magisto

DECEMBER 18, 2019

Keeping up with a blog and posting content regularly is hard, but it is crucial nowadays to gain traction and visibility over a particular niche. Tell Your Story for Your Content Marketing Blog. But you can, for example, give a couple social media tips, or your email marketing vision. Let’s discuss it!

Work Management 52

Work Management Marketing Management Content Blogger 52

Engagio

JANUARY 5, 2021

Focusing on the customer’s buying experience with personalized content is more important than ever. The proof is in the numbers: 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience ( Forrester ). We are all familiar with claims in the market that: Cold calling is dead!

Account Based Marketing 127

Account Based Marketing ABM Personalization Ideal Customer Profiles 127

Only B2B

MARCH 15, 2018

In a world where content is king, B2B blogging can have a huge impact on the success of your organization in terms of leads, brand awareness, customer engagement, and even revenue. Consider the following statistics: B2B marketers who blog generate 67% more leads than those who do not ( source ). Search Engine Optimization (SEO).

Paid Content 96

Paid Content Lead Scoring Lead Ranking Mobile Advertising 96

ConvertKit

JULY 22, 2020

Rather than feel plagued by indecision, we want to share some examples of physical and digital products you can create and sell online—without sacrificing more than a few hours each week. You might even have all the content you need already! Fonts are just one example of design assets you can sell online. They're low overhead.

eCommerce 108

eCommerce Product Demand Amazon 108

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167