KoMarketing Associates

AUGUST 19, 2013

The stats also show that the growth rate of Google Plus shares was approximately 18.5% Ann Handley (MarketingProfs) – Content strategist and author of the best-selling book on content marketing, Content Rules. per month, almost double that of Facebook (9.3%). Co-founder, ClickZ.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. The cost of B2B marketing content. 34% said ebooks.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Scoop.it

APRIL 25, 2023

As a business owner, it’s true that a solid PR strategy can help you build positive brand awareness. But what about integrating content marketing into your PR efforts? In this article, I will share how you can integrate content marketing and PR to achieve even better results.

PR 85

PR Marketing & Strategy Marketing Strategy Paid Search Agency 85

Hubspot

MAY 25, 2011

Creating remarkable content can be a great way to generate inbound media coverage for your business. In fact, we've seen many businesses successfully use this very tactic, conducting studies and publishing reports using industry statistics to attract the attention of media publications and bloggers. Heck, at HubSpot, we do it, too!

PR 28

PR Social Media Media Blogger 28

Convince & Convert

AUGUST 25, 2011

It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I do not envy event organizers, because invariably you have attendees at all points of the social media experience spectrum, and providing great content for all those points is tricky.

Social Media 127

Social Media Media Blogger Co-Registration 127

Convince & Convert

NOVEMBER 15, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. A social PR agency handles the brand-building efforts , like the global auto shows that are more about the brand of Nissan and less about the actual vehicles. They also handle blogger outreach and social press. ” via Nissan Passion Genome.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 136

Webbiquity

MARCH 20, 2018

Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content. Forbes is a traditional publisher increasingly reliant on bloggers for content. million bloggers in the U.S. Seven Stats About the Benefits of Business Blogging. Business blogging is now commonplace.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Content Standard

MAY 8, 2018

Best practice and all the gurus in the world tell us that content marketing is a long game—that it takes time to bed in and start to see results. It’s the same across all marketing disciplines, not just content marketing performance. These days content marketing makes up a large part of that 60 percent. The good news?

Top of Funnel 72

Top of Funnel ROI Planning Content Marketing 72

Convince & Convert

SEPTEMBER 20, 2010

The Science of Inequality – Finding Your Influential Customers Are You Treating Your Fans Like Cattle [link] REBlogGirl Great stats – my only note is that engagement is different for every brand. It works for those kinds of accounts because the content or offering is SOOOO valuable that the engagement would only dilute it.

Social Media 159

Social Media Media Stats Statistics 159

Ontraport

APRIL 14, 2021

Through your public relations (PR) efforts, potential leads in this stage are beginning to subconsciously learn about your brand’s existence via partnerships and connections you’ve built with industry thought leaders. The key to making this strategy work lies in the gated content you offer.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Webbiquity

MARCH 28, 2011

B2b buyers use social media tools throughout their buying processes, from problem-solving and how-to content in the initial research phase through product/vendor comparisons and customer experience validation. Bloggers provide much of this information, supplementing the reporting and commentary of trade publications and industry analysts.

Social Media 100

Social Media Vendors Media B2B 100

Hinge Marketing

JUNE 30, 2021

I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spammy kind of link building. On-page SEO refers to creating content and optimizing web pages so that search engines will associate your content with your target audience’s search phrases and rank it as one of the most relevant.

PR 173

PR SEO Webinar Metrics Media 173

Ontraport

APRIL 14, 2021

Through your public relations (PR) efforts, potential leads in this stage are beginning to subconsciously learn about your brand’s existence via partnerships and connections you’ve built with industry thought leaders. The key to making this strategy work lies in the gated content you offer.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Convince & Convert

SEPTEMBER 7, 2010

by Glenn Friesen – read the full story where this content was originally published, at UNcanny Insights From UnMarketing | Book Reviews | Social Media Consulting – Convince & Co… Share and [.] link] Rosemary O’Neill This one sounds intriguing…I’m always into people with panache. Im Jay Baer.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

MARCH 23, 2010

Remember that your likelihood of a first-time visitor coming back goes up the more content they consume on that first visit. So, make sure first-time visitors can access other content that may be of interest, convincing them that perhaps they should make a return trip. I'll have to check my Google numbers, all that good stuff.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Webbiquity

MARCH 31, 2014

One of the first things you’ll notice about Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand’s News by Lisa Buyer is how compact it is. It’s lack of bulk, however, is by no means due to lightweight content or skimping on ideas. Lisa Buyer.

PR 100

PR Paid Content Public Relations Press 100

Convince & Convert

AUGUST 2, 2012

Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.). Before that happens, do you have a social media stat of the week? Listen Now. Jeremiah Owyang @jowyang. Jay : Uh-oh.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Convince & Convert

SEPTEMBER 20, 2010

2) B2B and B2C are really not that different, on many levels. .-= Maria Reyes-McDavis´s last blog. Twitter Lists Frenzy =-. 2) B2B and B2C are really not that different, on many levels.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JULY 14, 2010

link] #sm [link] Richard Becker Best Fresh Content Pick: Social Media is the Servant of Strategy, Not the Master [link] by @membershipjedi [link] Martin Seibert I definitely like your approach and I fully agree, that strategy comes first and social media and tracking follow. Most of us don't look in our GA stats daily either way.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Hubspot

JUNE 1, 2011

People love to share great content, and the social channel only makes it easier to spread the word about your promotion. This implementation takes advantage of user-generated content and, in turn, further promotes the contest to a wider audience. When done right, social media will help your contests go viral. A win-win for all.

Social Media 28

Social Media Media Buzz Blogger 28

Convince & Convert

MARCH 25, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. jaybaer: A Social Media Scoreboard That Works [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Webbiquity

AUGUST 9, 2016

Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. It collects data about the content you create, how people interact with that content, and the size and composition of your network.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. 80% of consumers content about products and services created by just 16% of the population – [link] [link] Laurence Bret Who are your influencers? Sore spot with us PR types.) Sore spot with us PR types.)

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

OCTOBER 16, 2013

From prolific bloggers, to social media strategists, to revered marketing publications, there are a lot of distinct voices discussing the latest trends and relaying their unique perspectives about inbound marketing. Porterfield has roughly 70,000 followers for a reason: She''s well-versed in the ways of wooing them with great content.

Twitter 28

Twitter Paid Search Agency Advertising Agencies B2B Thought Leadership 28

Hubspot

APRIL 17, 2012

In an article about social proof , TechCrunch clearly identified 5 different categories of social proof: Expert Social Proof: Approval from a credible expert, such as an industry blogger or other authority. the content the plugin is installed on. to share your content. What are some of your business' most impressive stats?

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Convince & Convert

AUGUST 10, 2010

McCann : We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus. And even another order that includes content interactions – who consumers and retweets your content? We can now associate a tremendous amount of data to individuals.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

APRIL 23, 2015

Partnering With Influential Moms Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press trip. I also love this infographic their agency put out: How Bloggers Want to Work With Brands” Key takeaways from this research: Understand the readers, not just the blog.

Studies 164

Studies Advertising Agencies Blogger Outreach 164

Online Marketing Institute

DECEMBER 23, 2010

In messaging youll find they are more concerned with addressing logistics of helping small businesses, with messaging strategies "designed to facilitate sharing core content such as customer case studies and tools that bring the benefits of logistics to life [after] other marketing materials drive consumers to the site."

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Convince & Convert

DECEMBER 30, 2015

The Rising Influence of Mom Bloggers. Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press trip. I also love this infographic their agency put out: How Bloggers Want to Work With Brands” Key takeaways from this research: Understand the readers, not just the blog. Image via Burst Media.

Studies 112

Studies Blogger Advertising Agencies Outreach 112

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), Social Media Facts and Stats. 35% of bloggers are professional journalists. Twitter has the fifth oldest.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

JANUARY 17, 2014

He could even be seen taking over websites like Huffington Post to write content or anchoring the news as we see in the video above. In an AdWeek article , Megan Wahtera, Paramount’s SVP of Interactive Marketing said, "Our fans have been creating content and essentially marketing for us. 7) Volkswagen''s Think Small Ads.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Content marketing is a vital part of both B2B and B2C SEO.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. At one point we discussed headline writing and what draws clicks within the social media content universe. The appetite for tools content is huge. The numbers and lists thing works.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Outgrow

SEPTEMBER 30, 2022

Is the new Google Helpful Content Update helpful at all? Saksham Sharda: And what are your views then on the new Google helpful content update? What do you think about Google identifying content that is designed to rank well in search, but is not useful to users? Are they going to D rank AI-generated content?

SEO 52

SEO B2B Marketing Marketing & Strategy Marketing Strategy 52

Moz

AUGUST 8, 2019

In today's Whiteboard Friday, we welcome recent MozCon 2019 alum Shannon McGuirk to share five of her best tips to make your outreach efficient and effective — the perfect follow-up to her talk about building a digital PR newsroom. I'm the Head of PR and Content at a UK-based digital marketing agency called Aira. Hi, Moz fans.

Link Building 52

Link Building Outreach Tips Ad Building 52

Content Marketing Institute

APRIL 25, 2018

Did you know Andy Crestodina spends 150 hours on his annual blogger study? HANDPICKED RELATED CONTENT: Thinking of Creating Original Research? HANDPICKED RELATED CONTENT: Setting Content Free: How Health Catalyst Gets Results With Ungated Content. Highlight key stats in click-to-tweet format. Click To Tweet.

Research 98

Research Planning Marketing Analytics Tools Stats 98